10 Popular At-Home Hair Removal Devices in Japan

Published on:
2025-02-12
Erika S
|
Director
10 Popular At-Home Hair Removal Devices in Japan

Home hair removal devices have gained immense popularity in recent years, especially among busy individuals who want a convenient and cost-effective solution for managing unwanted hair. Instead of spending time and money visiting salons, many are now opting for at-home devices that allow them to perform hair removal at their own pace. These devices are designed for easy, effective use and offer the convenience of treating areas of the body, such as the face, arms, legs, and VIO (bikini area), without the need for professional assistance.

In Japan, a wide variety of brands and models have emerged to cater to different needs, budgets, and preferences. From entry-level devices that are easy to use to high-performance machines that provide professional-grade results, there is a hair removal device for every type of user. Whether you are looking for a quick and painless option for sensitive skin or something that can tackle coarse body hair, you’ll find plenty of options in the market.

In this article, we will introduce the 10 most popular at-home hair removal devices in Japan, ranked based on user reviews, sales data, and their features. Whether you’re new to the world of hair removal devices or an experienced user looking to upgrade, this guide will help you make an informed decision on which device is the best for your needs. We’ll explore key features such as ease of use, speed, effectiveness, and skin compatibility to ensure you find a device that not only meets your expectations but exceeds them.

▼ At-Home Hair Removal Device Ranking

  1. KE-NON - NIPL-2080
  2. Panasonic - Smooth Epilator ES-WG0A
  3. Braun - Silk Expert Pro5 PL5248
  4. Ya-man - Ray Beaute Cool Pro
  5. Panasonic - ES-WP9A
  6. JOVS - Dora J847
  7. Panasonic - Soie ES-WS35
  8. Ya-man - Ray Beaute Venus Beauty Plus
  9. Panasonic - Smooth Epilator ES-WH7A
  10. Ya-man - Ray Beaute Hyper ZERO

1. KE-NON - NIPL-2080

Website: KE-NON

KE-NON is one of Japan’s most powerful at-home hair removal devices, known for its salon-level performance and high-intensity light energy. It features up to 10 adjustable levels and offers customizable cartridges, making it ideal for hair removal and skin rejuvenation.

Key Features:

  • Unmatched Power: With the "Strong 2" cartridge, KE-NON delivers up to 35J per flash, effectively targeting stubborn hair like men’s facial hair and thick body hair.
  • Speed & Efficiency: The device offers high-speed flashes at 0.4-second intervals, allowing for smooth and effortless hair removal.
  • Large Coverage Area: The 9.25cm² wide treatment window ensures efficient coverage for arms, legs, and abdomen.
  • Smart Touch Sensor: Equipped with an electrostatic touch sensor, the device prevents accidental flashes when not in contact with the skin.
  • Customizable Settings: Users can adjust between 10 intensity levels, and for sensitive skin, it offers a multi-pulse mode that divides each flash into 3 or 6 pulses to minimize discomfort.
  • Long-Lasting & Cost-Effective: With a maximum flash count of 3 million, KE-NON is built for long-term use. Replaceable cartridges allow for shared family use.
  • Bonus: Skin Beautification Mode: By swapping the cartridge (sold separately), KE-NON doubles as a high-quality facial rejuvenation device, emitting light that promotes skin elasticity and a radiant complexion.

If you're looking for a powerful, versatile, and long-lasting hair removal device that works for everything from fine peach fuzz to thick hair, KE-NON is an excellent investment.

2. Panasonic - Smooth Epilator ES-WG0A

Website: Panasonic - Smooth Epilator ES-WG0A

Panasonic’s Smooth Epilator ES-WG0A brings the latest IPL (Intense Pulsed Light) technology to the comfort of your home, offering a gentle yet powerful solution for hair removal and skin care. Designed with user comfort in mind, it features advanced cooling technology to reduce skin irritation.

Key Features:

  • Skin-Protect Cooling Technology: The built-in cooling system lowers skin temperature before each flash, making high-power treatment virtually painless.
  • High Power & Gentle on Skin: Despite its power, the IPL flash technology minimizes discomfort while providing long-lasting results.
  • Versatile Attachments: Comes with three specialized attachments:
    • Face & Body Attachment – For smooth, even hair removal.
    • I/O Zone Attachment – Designed for sensitive areas.
    • Wide Attachment – Covers larger areas for faster treatment.
  • Smart Skin Sensor: Automatically detects optimal intensity levels based on your skin tone, ensuring safe and effective treatment.
  • App Integration: The "SmoothEpi" app allows you to track your progress and customize treatment settings.

This model is perfect for sensitive skin, offering a cooling effect that reduces irritation. The app support makes it great for those who want a personalized, guided hair removal experience.

3. Braun - Silk Expert Pro5 PL5248

Website: Braun

Braun’s Silk Expert Pro5 PL5248 is a smart IPL hair removal device designed for fast, efficient, and safe hair removal. With its advanced sensor technology, it automatically adjusts the intensity based on your skin tone in real time, ensuring safe and optimized performance.

Key Features:

  • Salon-Grade IPL Technology: Uses intense pulsed light (IPL) technology similar to professional salons, delivering up to 6J/cm² of power for long-lasting smooth skin.
  • Smart Adaptation: The SensoAdapt™ sensor scans your skin 80 times per second, adjusting the power level for maximum safety and effectiveness.
  • High-Speed Flashing: Offers up to 2 flashes per second, reducing treatment time while covering large areas without missing spots.
  • Long-Lasting Performance: With 400,000 flashes, this device provides 22 years’ worth of treatments—a great one-time investment.
  • Multiple Attachments for Precision: Includes:
    • Standard Head – For regular use.
    • Compact Head – Ideal for small, delicate areas.
    • Wide Head – Covers large areas quickly.
  • VIO & Face Safe: Suitable for underarms, bikini line, face, and even men’s beards, making it versatile for both men and women.

This is the best choice for quick, intelligent, and efficient hair removal. If you want a smart sensor that customizes settings for you, Braun’s IPL device ensures a hassle-free experience.

4. Ya-man - Ray Beaute Cool Pro

Website: Ya-man - Ray Beaute Cool Pro

Ya-man’s Ray Beaute Cool Pro is the latest in their series of high-performance light beauty devices, offering both cutting-edge technology and comfort. Featuring the highest power in the Ray Beaute series, this device incorporates two xenon lamps and IPL technology, delivering salon-quality results in the comfort of your home. Its innovative cooling system, made with sapphire glass, helps reduce skin irritation, making it ideal for sensitive areas like the face and VIO (bikini area).

With its intelligent sensing technology, the Ray Beaute Cool Pro automatically adjusts its movement across the skin for a smooth treatment. This feature, combined with the wide treatment area, means that full-body care can be completed in just about 3 minutes. The device also includes a unique LED “beauty light,” which can help improve skin elasticity and moisture levels, adding an extra layer of skincare benefits while removing unwanted hair.

Key Features:

  • Dual Xenon Lamps for the highest power and faster treatment.
  • Sapphire Cooling System keeps the skin cool and comfortable while performing hair removal.
  • Five Power Levels to customize your treatment for different skin types and areas.
  • Up to 1.2 million flashes for long-lasting use, perfect for the whole family.
  • LED Beauty Light enhances skin quality by improving elasticity and moisture.
  • Intelligent Skin Sensing ensures effective treatment with minimal discomfort.

The Ray Beaute Cool Pro offers a premium solution for those seeking high power and efficiency in their hair removal routine, without compromising on comfort.

5. Panasonic - ES-WP9A

Website: Panasonic - ES-WP9A

The Panasonic ES-WP9A-H is a versatile and high-performance hair removal device designed for those who want both power and speed. Featuring five different filters that emit various types of light, it allows for simultaneous hair removal and skin care. Whether you’re treating tough hair or seeking to improve your skin’s appearance, this device does it all.

The ES-WP9A-H offers dual lamps for maximum efficiency, with continuous flashing for a gentle experience or a high-power flash mode for more stubborn hair. With a large treatment area and a rapid flash rate, it makes quick work of full-body care.

Key Features:

  • Dual Lamp Technology ensures a balanced combination of power and gentleness for all body parts, including sensitive areas.
  • Speedy Treatment with wide flash coverage and fast flash intervals.
  • Simultaneous Hair Removal & Skin Care thanks to its IPL technology, which not only targets hair but also improves skin tone and texture.
  • Skin-Friendly Light Technology reduces skin irritation, ensuring that even delicate areas can be treated safely.
  • Up to 1.2 million flashes for long-lasting use.

Whether you want to target thicker hair or sensitive skin areas, the Panasonic ES-WP9A-H offers effective care with a professional touch, making it a great option for anyone seeking both speed and effectiveness in their at-home hair removal routine.

6. JOVS - Dora J847

Website: JOVS

JOVS Dora J847 combines innovation and ease of use with its advanced HIPL technology, which is used in many professional salons. This compact device delivers salon-quality results at home with a unique cooling function to ensure a pain-free experience. The device is designed for all areas of the body, including the face and VIO, with multiple power settings to choose from.

With a sleek, lightweight design and the ability to treat 21 different areas of the body, the Dora J847 is a great all-in-one solution for your hair removal needs. The device also offers a fast, continuous flash system and a gentle treatment experience thanks to its low-heat technology. This makes it one of the best options for beginners and experienced users alike.

Key Features:

  • HIPL Technology offers effective hair removal with powerful light flashes targeting hair roots, reducing regrowth over time.
  • Cooling Technology ensures minimal discomfort, even on sensitive areas like the face and bikini zone.
  • Speedy Treatment with continuous flashing intervals of 0.7 seconds, reducing treatment time significantly.
  • Multiple Modes & Power Levels make it easy to customize treatments for different areas, from arms and legs to face and VIO.
  • Up to 400,000 Flashes, offering long-lasting, cost-effective use.
  • Portable Design: Lightweight and compact for easy handling.

The JOVS Dora J847 is a powerful yet gentle device, perfect for anyone who wants salon-quality results without the need to leave home.

7. Panasonic - Soie ES-WS35

Website: Panasonic - Soie ES-WS35

Panasonic’s Soie ES-WS35 is a beginner-friendly epilator that offers both affordability and effective hair removal. This shaver-type epilator directly contacts the skin, ensuring smooth results while being gentle enough for those new to hair removal devices. It is suitable for both wet and dry use, allowing you to even use it in the shower for added convenience.

Key Features:

  • Gentle Hair Removal: The "Soft Skin Guard" technology ensures that the device glides over your skin while minimizing irritation, effectively removing short or flat-lying hairs.
  • Precision for Short Hairs: The epilator uses specially designed tweezers, similar to higher-end models, which can effectively grab hairs as short as 0.5mm.
  • Compact & Travel-Friendly: Featuring an auto voltage switch, the ES-WS35 is compatible with both domestic and international voltage, making it ideal for travel.
  • Wet & Dry Use: Perfect for use in the shower or bath for a more comfortable experience.

With its simple and user-friendly design, the Soie ES-WS35 is a great choice for first-time epilator users, offering gentle and effective hair removal at a reasonable price.

8. Ya-man - Ray Beaute Venus Beauty Plus YJEA3N

Website: Ya-man - Ray Beaute Venus Beauty Plus YJEA3N

The Ya-man Ray Beaute Venus Beauty Plus is a multifunctional IPL device that takes hair removal to the next level with added vibration technology. Designed for sensitive skin and areas like VIO (bikini zone), it combines the power of xenon flashes with gentle vibrations to provide both effective and comfortable care.

Key Features:

  • IPL Technology with Xenon Flashes: The device uses advanced IPL technology with xenon flashes that target only dark hair, leaving the surrounding skin unharmed, resulting in salon-like hair removal at home.
  • Facial Care Attachment: The included facial attachment features a cut-off filter for low irritation, making it suitable for delicate facial skin while enhancing its smoothness.
  • Soft Mode for Sensitive Areas: Specially designed Soft Mode reduces the intensity of flashes to ensure that sensitive areas, like VIO, can be treated with minimal discomfort.
  • Waterproof & Cordless: With its waterproof design (IPX7), you can use it in the shower or bath, making hair removal a hassle-free experience at any time.
  • Suitable for Men: This device is also effective for men, making it an all-around option for both facial and body hair removal.

Whether you’re looking for a gentle yet effective solution for sensitive skin or full-body hair removal, the Ray Beaute Venus Beauty Plus offers a versatile, high-quality option for a luxurious at-home experience.

9. Panasonic - Smooth Epilator ES-WH7A

Website: Panasonic - Smooth Epilator ES-WH7A

The Panasonic Smooth Epilator ES-WH7A is a lightweight and compact device that combines ease of use with professional IPL technology. It is designed for those who want a simple, effective solution for regular hair removal, making it suitable for both beginners and advanced users.

Key Features:

  • Compact & Lightweight: Weighing only about 230g, this epilator is easy to handle and perfect for quick and efficient treatments without straining your hand.
  • Wide Treatment Area: The device features a 5.4 cm² treatment area, allowing for fast and effective hair removal on larger body parts like the arms, legs, and torso.
  • Skin-Friendly Technology: Developed with input from dermatologists, the Skin Irritation Cut Filter minimizes irritation while ensuring high efficiency in hair removal. This makes it ideal for sensitive skin areas, such as the face.
  • Multiple Attachments: It comes with attachments for body, V-zone, and face, providing a customized treatment for different areas of the body.
  • Smart App Integration: With the SMOOTHEPI app, users can easily track and plan their hair removal sessions, making it easier to stay on track for the best results.
  • Low-Energy Flashing: It uses gentle IPL flashes to effectively target hair while promoting smoother, brighter skin over time.

The Panasonic Smooth Epilator ES-WH7A is perfect for anyone who wants a simple, easy-to-use device for effective hair removal, with added skincare benefits.

10. Ya-man - Ray Beaute Hyper ZERO YJEA4N

Website: Ya-man - Ray Beaute Hyper ZERO YJEA4N

The Ya-man Ray Beaute Hyper ZERO is a powerful yet compact light-based hair removal device that delivers fast and effective results. Featuring dual xenon lamps and IPL technology, it targets dark hair while minimizing irritation to the skin. Thanks to its Intelligent Roller, the device offers high-speed flashes every 0.2 seconds, completing full-body treatment in about 3 minutes. The built-in cooling function adds extra comfort during use, making it ideal for delicate areas like the VIO.

Key Features:

  • Compact & High-Powered: 69.5% lighter and 73.5% smaller than previous models, yet delivers the highest power in the series.
  • Fast and Efficient: With a 9.24 cm² treatment area, it covers large areas quickly, and treatment for smaller zones like the underarms takes only 6 seconds.
  • LED Facial Attachment: Includes a red LED attachment for facial care, enhancing skin hydration and promoting smoothness.
  • Smart Skin Sensor: The Auto Mode detects your skin tone and automatically adjusts the light intensity to the optimal level, ensuring safe and effective hair removal.

The Ray Beaute Hyper ZERO is perfect for those looking for a fast, comfortable, and versatile device for full-body hair removal, including sensitive areas like the face and VIO.

Conclusion

When it comes to selecting the best at-home hair removal device, it’s essential to consider several factors, including your skin type, the areas you want to treat, and your desired level of convenience. Each of the devices featured in this article offers unique features, from advanced IPL technology and cooling systems to customizable settings and skin sensors that optimize performance based on your skin tone. Whether you need something gentle for sensitive skin or a high-powered device to tackle thick body hair, there’s a solution for everyone.

Ultimately, the right choice for you will depend on your specific preferences and needs. For some, ease of use and a compact design are key, while others may prioritize speed or high-intensity results. We hope this guide has provided you with a clearer understanding of what these popular home hair removal devices have to offer. With any of these options, you’ll enjoy the convenience of salon-quality results from the comfort of your own home, saving you time and money in the long run.

Blog Writer
Erika S
Director
EN-JA bilingual project director with an extensive background in leading Japanese translation and localization projects.

Ready to Get Started and IGNITE your business?