Frequently Asked Questions

Certainly. We will include improvement suggestions in the report and implement them.

We're based in Osaka and Tokyo, Japan, with a focus on supporting overseas companies entering the Japanese market. We welcome clients from any region—including the United States, Canada, the United Kingdom, Australia, Southeast Asia, and Europe—who want to establish or grow their presence in Japan. Our bilingual team handles communication in English while executing campaigns optimized for Japanese consumers nationwide.

Generally, no. Japanese consumers have unique purchasing behaviors, information preferences, and cultural contexts that require strategy adaptation. We work with you to identify which elements of your existing strategy translate well and which need to be redesigned for Japan—from messaging tone to channel mix.

Of course. Once the translation is complete, we will send you the content for your confirmation.

Yes, of course. We translate your website content into Japanese and handle full localization—including catchphrases tailored to Japanese consumers, cultural adaptation, and Japan-focused SEO keyword research. Deliverables are provided in Google Sheets format so your production team can implement them smoothly.

Yes, we can translate brochures. We deliver the translations in a Google Sheets or Google Docs format. If you need a brochure design for use in other countries, we will provide a separate estimate.

Certainly. While we are unable to translate specialized texts filled with technical terms, such as medical-related materials, we can generally handle standard documents and press releases intended for international audiences. For specialized documents, we may be able to accommodate requests depending on the pricing, so please feel free to contact us first.

Translation can begin in as little as two weeks. However, prior preparation is required, including the provision of information from the client and completion of contract procedures.

Of course. If you have any requests for revisions after delivery, we will do our best to accommodate them.

IGNITE's translation services achieve high-quality localization through thorough checking and revision by native translators, providing the most suitable expressions by making the most of our deep understanding of local culture and language. Additionally, we provide comprehensive support not only for translation but also for SEO measures, design and layout adjustments, as well as proofreading and editing, allowing you to complete all requests with a single company. We also handle specialized translations for specific industries, and contribute to the achievement of our clients' business goals.

Localization is the process of adapting a product or service for a foreign market—not just translating language, but adjusting design, messaging, and content to fit local culture and customs. For example, Japanese consumers often prefer information-rich, maximalist designs and indirect, polite messaging—quite different from the streamlined, direct style preferred in Western markets. Successful localization requires a deep understanding of your target market and users. Working with translators who know both your language and Japanese culture is essential.

First, we perform machine translation, followed by translation by a native speaker of the language. After that, we carry out localization and conduct two rounds of corrections.

Turnaround depends on content type and volume. As a general guide, a website page (around 500–1,000 words) takes 3–5 business days, while a 5,000-word document takes 1–2 weeks. Rush turnaround is available with a surcharge—please contact us for urgent requests.

This is a common misconception. Online translation tools often produce inaccurate Japanese that misleads viewers and damages your brand. While random English keywords in titles may boost short-term views, YouTube's algorithm prioritizes watch time and subscription rates—both drop sharply when content doesn't match viewer expectations. For lasting recognition and engagement with Japanese audiences, accurate professional translation is essential.

Through a refined localization, users can receive content in line with their culture and language, and feel a sense of closeness to the business and the brand. Without proper localization, some of the information you release may be difficult for locals to understand, thereby potentially missing out on international customers and business opportunities.

There is a separate fee for creating landing pages and creative designs. We will provide an explanation in our proposal.

Yes, we are able to accommodate such changes. However, we do charge a fixed fee of 20% of the total amount.

The budget depends on your goals, industry, and target audience. Ad spend is charged directly to your credit card, while management fees are billed separately. We'll provide a tailored recommendation after understanding your goals and resources.

We manage campaigns across major platforms, including Google Ads, Yahoo! Japan Ads, Meta (Facebook/Instagram), LINE Ads, and X (Twitter) Ads. We'll recommend the best mix based on your target audience and goals.

Absolutely. SEO measures need to be flexible depending on the situation, so it is possible to change or add methods during the process. We will respond to your needs in the best way possible through regular progress reports and consultations.

Operational fees vary depending on the content of the SEO measures and the contract plan. We can provide further details along with a quote.

We can start implementing SEO on your website in as little as two weeks. However, as prior preparation is required, we will need you to provide us with information and complete the contract procedures.

While it's difficult to predict without actual implementation, achieving high rankings on Google in Japan is very achievable through effective SEO. Japan-specific SEO requires an understanding of Japanese user search behavior, language nuances (kanji/hiragana/katakana variants), and Yahoo! Japan as a secondary search platform. Please feel free to consult with us first.

SEM (Search Engine Marketing) is the broader strategy that combines paid search (PPC) with organic search (SEO). At IGNITE, PPC Advertising focuses on paid campaign execution, while SEM Marketing integrates both paid and organic strategies for a holistic presence in competitive search markets.

Yes. A/B testing is a core part of our SEM service. We test variations of headlines, ad copy, and CTAs to identify what resonates best with your target audience in Japan, and continuously optimize for higher conversion rates.

We create content for platforms popular in Japan, including LINE (Japan's dominant messaging app), Instagram, X (Twitter), TikTok, YouTube, Facebook, and LinkedIn. Content can range from social posts and ads to long-form articles and video scripts—all localized for Japanese consumers.

Yes. IGNITE specializes in high-quality Japanese content created specifically for Japanese consumers, not just direct translations. Many global companies provide content in 20+ languages, but lose impact because each version lacks deep localization. By focusing on Japan with bilingual, native specialists, we create pages that resonate with Japanese audiences and drive more inquiries from your target market.

We will provide support as needed, such as responding to inquiries from the media.

Certainly. After distribution, we will send you a report summarizing the media coverage status.

We work with a variety of distribution purposes, including the announcement of new products and services, corporate philosophy and vision, event announcements, campaign announcements, business performance announcements, M&A announcements, and reports on social contribution activities.

We can accommodate all types of industries, including IT, manufacturing, services, medical, retail, and manufacturers.

Yes. We offer Webflow construction as a stand-alone service as well. We may review the provided data and make some adjustments if necessary.

Yes. We can accommodate everything from no-code development to full custom development.

We can propose various options that consider customer acquisition during the design phase. We will design the optimal strategy and suggest the best promotional measures tailored to your budget.

Prices depend on whether you use a CMS or not, and the number of pages you need. We will propose a recommended plan for you in our consultation.

We will prepare a quotation based on your specific circumstances and needs. Please contact us to set up a consultation.

Absolutely. We also offer a website analysis plan for such cases. Please contact us for more information.

Certainly. After delivery, we will grant you editing rights on Webflow so that you can post content such as blog articles. Also, to prevent accidental editing, you can restrict the pages that can be edited, so please be assured that your site will not disappear if you edit it.

Yes—actually, now is the perfect opportunity. Many overseas manufacturers haven't yet invested in Japanese-language websites, so there's a clear competitive advantage in entering the market while it's still relatively underserved. A good starting point is building a foundation for information delivery in Japanese and planning long-term operations with a mid-to-long-term perspective on the Japanese market.

Webflow is a no-code tool that is gaining popularity around the world. It is a tool that allows for visual design construction and is skilled in SEO and language deployment.

IGNITE's website production utilizes Webflow to deliver high-quality design without the need for coding, and we create a CMS that enables clients to manage and operate the site themselves. Furthermore, we offer high-quality translation and localization by both Japanese and native speakers, producing content optimized for the target market. We also provide comprehensive support for SEO and marketing strategies, ensuring quick and effective services.

Of course. Please feel free to contact us to discuss details.

First, we will conduct a meeting to thoroughly understand your requests and situation. After that, we will prepare a proposal and an estimate. If you are satisfied with the content, we will proceed to finalize the contract. The service will commence after the contract is signed.

Certainly. After understanding the purpose of your marketing efforts, we can conduct research if that's all you need, or provide production services if that's what you're looking for. If you confirm that our strategy for overseas marketing is within the scope of your products or services, and you would like to request research or production, we can offer our services on a one-off basis as well.

Yes. We support international brands selling into Japan via cross-border e-commerce, using Shopify as our primary platform for building Japanese-localized storefronts. We can also assist with Amazon Japan and Rakuten if you prefer those marketplaces—please contact us for details.

We provide full support for contracts with influencers. This include stipulations on the number and content of posts, compensation, and compliance.

We use key metrics such as engagement rate, number of clicks, conversion rate, and reach to measure the effectiveness of campaigns. In addition, we analyze the reactions and feedback of followers to the influencer's posts.

On average, the preparation period is about one to two months. During this time, we will select influencers, sign contracts, and create content.

Costs vary significantly. Japanese influencers are often more cost-effective and far more impactful for reaching Japanese consumers, even if they have smaller follower counts than international influencers. Influencers from your home market may have a larger global reach, but their content typically doesn't resonate with Japanese audiences. We recommend Japanese influencers for the Japanese market and can provide specific quotes based on follower count, engagement rate, and campaign scope.

Prices vary depending on the number of followers and influence of the influencer, as well as the scale and duration of the campaign. We will provide a specific estimate for each individual project.

If a collaboration with an influencer does not go well, we will quickly propose an alternative influencer and take measures to minimize the effects.

We carefully select the influencers that are most suitable for your brand and products. The selection criteria include the number of followers, engagement rate, characteristics of the audience, and the reliability of the influencer.