Top 10 Oseibo Gifts for the Winter Gift-Giving Season

Oseibo is a cherished year-end tradition in Japan, offering an opportunity to express gratitude to coworkers, friends, and family alike. Even during the busy holiday season, selecting thoughtful gifts for people remains an important practice in the country.
As the year draws to a close, department stores and online shops are filled with a wide array of Oseibo gift options, creating scenes where many deliberate on the best choice. From wagashi (Japanese sweets) and fruits to meats and alcohol, the variety can make it difficult to balance the recipient's preferences with seasonal trends and ingredients. Given that these gifts are meant for those who have shown us support, there’s a strong desire to choose wisely.
In this article, we present a ranking of popular Oseibo gifts based on survey results from recipients who were truly pleased with their presents.
▼ Oseibo Gift Ranking
- Yogashi (Western Sweets)
- Gift Catalogs
- Wagashi (Japanese Sweets)
- Seafood
- Condiments
- Sausages
- Fruits
- Canned Goods
- Meat
- Cheese
1. Yogashi (Western Sweets)

Sweets are the top choice for Oseibo gifts, appreciated by people of all ages and genders. Assorted Western sweets are a safe and popular option that can be given to anyone. Individually packaged items with larger quantities and long shelf lives are ideal for business settings, where they can be shared among colleagues or business partners, earning praise for their thoughtfulness.
Choosing products from well-known brands or famous shops will further delight recipients. Stylishly packaged treats reflect good taste and enhance the giver's reputation.
2. Gift Catalogs

Ranked second, gift catalogs offer recipients the freedom to choose from a wide range of items, ensuring they receive something they truly want. If you're unsure about someone's preferences or hobbies, gift catalogs provide peace of mind, allowing them to select what they enjoy most.
These catalogs often feature gourmet options and a variety of products across different categories. Experience gifts, like hotel dinners, spa treatments, or cruises, are also popular choices that create lasting memories.
To navigate the vast selection, setting a budget in advance is helpful. The true appeal of gift catalogs lies in their ability to let recipients choose their favorites while making the selection process an enjoyable experience.
3. Wagashi (Japanese Sweets)

Wagashi ranks third as a thoughtful gift for seniors or esteemed individuals in your life. A beautifully presented wagashi set conveys heartfelt gratitude and adds an elegant touch.
Especially appealing are wagashi presented in wooden boxes or wrapped in furoshiki (traditional Japanese cloth), which enhance the gift's special significance.
With a wide variety to choose from—ranging from visually stunning namagashi (fresh sweets) to castella cakes, dorayaki (red bean pancakes), yokan (sweet bean jelly), and rakugan (dry sweets)—there is something for everyone to appreciate.
4. Seafood

Ranked fourth is luxurious seafood, a high-end gift known for its exceptional appeal. Items like boxed snow crab or jars of salmon roe are visually striking and perfect for Oseibo gifting.
The appeal of seafood lies in its potential to be enjoyed during New Year celebrations. When gifted to a family home, it can be shared during festive gatherings, adding extra value.
For older recipients or those living alone, consider sets of grilled or simmered fish that can easily be warmed in a microwave. This convenience allows them to enjoy delicious flavors without much effort, making it a thoughtful and practical choice.
5. Condiments

Condiment sets rank fifth as a thoughtful, easy-to-choose gift that is widely appreciated. For cooking enthusiasts, high-quality condiments can significantly enhance the culinary experience. Sets featuring premium white dashi (soup stock), miso, and high-grade olive oil inspire creativity, encouraging recipients to experiment with new dishes.
Products curated by renowned chefs or natural, additive-free condiments particularly appeal to health-conscious individuals. For those who enjoy outdoor activities, spice sets perfect for camping or barbecues are also popular choices.
Condiments are versatile, making them ideal even for those who don't cook often. For example, dressings are simple to use and appreciated by many. Unique options, such as soy sauce for tamago kake gohan (rice topped with a raw egg) or truffle salt, add an exciting element of surprise.
6. Sausages

Sausages are practical gifts that complement daily meals, making them a welcome addition to any dining table. They serve as excellent sides or snacks, and few would turn them away.
Variety packs featuring different flavors, such as herb-infused or garlic sausages, are particularly well-received, as they offer an enjoyable tasting experience. For health-conscious recipients, choosing additive-free sausages adds extra value.
Sausages also pair perfectly with alcoholic beverages, such as beer or wine, making them an even more thoughtful gift for those who enjoy a drink.
7. Fruits

Fruits make thoughtful gifts, especially for families with elderly members or young children. Sets featuring luxurious or rare varieties are particularly special and well-appreciated.
The vibrant colors and visual appeal of fruits enhance their luxurious status, making them a perfect choice for expressing gratitude at the end of the year.
For a more elegant presentation, fruits packaged in decorative boxes or baskets are ideal. However, since fruits have a short shelf life, it’s important to choose quantities that recipients can enjoy while they’re still fresh.
8. Canned Goods

Canned goods are a thoughtful Oseibo gift, offering long shelf lives that allow recipients to enjoy them at their convenience. Practical options like canned crab or tuna are always reliable, but unique choices, such as soup cans crafted by renowned chefs, add a special touch.
For beverage lovers, assortments of snack cans make delightful surprises. Quirky items like rolled omelets or takoyaki cans are great for families with young children, while fruit cans remain a popular choice for creating enjoyable shared moments.
9. Meat

High-quality meat makes a delightful Oseibo gift, as it’s something many wouldn’t splurge on themselves, making it a wonderful surprise. It allows recipients to indulge in luxurious flavors.
Meat for dishes like shabu-shabu, sukiyaki, or steak is universally enjoyed, and barbecue-ready cuts are especially appreciated by families with growing children. While beef is a popular choice, pork and chicken options are also well-loved. Packaging these meats in wooden boxes adds an extra touch of luxury, ensuring a stunning presentation.
10. Cheese

If you're uncertain about what to give for Oseibo, consider a unique assortment of gourmet cheeses! Because it’s slightly different from the more traditional choices, it’s sure to excite recipients.
Cheese is versatile and pairs beautifully with wine, making it an excellent choice, especially for households that host gatherings during the New Year holidays—it adds a delightful touch to festive occasions.
If you're unsure of the recipient's preferences, opt for mild, easy-to-eat varieties. For someone with a particular taste in cheese, choosing something more unique can make the gift even more special.
Conclusion
In conclusion, the top ten Oseibo gifts offer a diverse range of options sure to delight any recipient. Sweets, in particular, stand out for their universal appeal across generations, making them a great choice both personally and professionally. Gift catalogs also remain highly popular, valued for their practicality and the thoughtful sentiment they convey.
We hope this ranking inspires you as you consider the preferences and circumstances of your recipient, ensuring your gift reflects heartfelt appreciation and strengthens the bonds formed through shared moments.