Blog

Marketing in Japan Blog

Marketing Guides

Understanding the similarities and differences between Japan and the international business scene is vital when entering the Japanese market. Learn everything you need to know about establishing a business strategy for Japan with detailed analysis on the latest marketing trends, channels, methods, and more, and position your company to make informed business decisions to scale successfully in Japan.

Japan Rankings

Your insight into the local market from an on-the-ground partner in Japan, with rankings of the most popular products, services, trends, and preferences of Japanese consumers. Understand local consumers' behavior, habits, and culture to tailor and fine-tune your marketing message, target persona, and positioning before leaping into the Japanese market and maximize your results during market entry.

Ranking Tags
Top 4 Budgeting Apps in Japan to Help You Save and Manage Your Money

Top 4 Budgeting Apps in Japan to Help You Save and Manage Your Money

Finance
Erika S
Published on
2025-06-27
Top 5 Most Popular AI Learning Apps in Japan

Top 5 Most Popular AI Learning Apps in Japan

App
Erika S
Published on
2025-06-27
Top 8 Sneaker Brands Trending Among Young People in 2025

Top 8 Sneaker Brands Trending Among Young People in 2025

Fashion
Erika S
Published on
2025-06-27
Top 5 Most Popular Gluten-Free Products in Japan

Top 5 Most Popular Gluten-Free Products in Japan

Health
Erika S
Published on
2025-06-27
Top 5 Recommended Job Change Platforms for People in Their 30s in Japan

Top 5 Recommended Job Change Platforms for People in Their 30s in Japan

Career
Erika S
Published on
2025-06-27
Top 5 Most Popular Job Search Websites in Japan

Top 5 Most Popular Job Search Websites in Japan

Career
Erika S
Published on
2025-06-27
Top 10 Most Popular Christmas Gift Ideas in Japan

Top 10 Most Popular Christmas Gift Ideas in Japan

Lifestyle
Erika S
Published on
2025-06-27
Top 10 Most Popular Christmas Gifts for Couples in Japan

Top 10 Most Popular Christmas Gifts for Couples in Japan

Lifestyle
Erika S
Published on
2025-06-27
Top 10 Assistant AI used in Japan

Top 10 Assistant AI used in Japan

Tech
Erika S
Published on
2025-06-20
Top 10 Outdoor Fashion Brands in Japan

Top 10 Outdoor Fashion Brands in Japan

Fashion
Erika S
Published on
2025-06-20
Top 5 Japanese Sleep Tech Products

Top 5 Japanese Sleep Tech Products

Tech
Erika S
Published on
2025-06-20
Top 7 Airports in Japan for International Business Travelers

Top 7 Airports in Japan for International Business Travelers

Travel
Erika S
Published on
2025-06-12
Top 8 Japanese Trade Shows Foreign Brands Should Attend

Top 8 Japanese Trade Shows Foreign Brands Should Attend

Event
Erika S
Published on
2025-06-12
Top 5 CRM Platforms Used by Japanese Startups

Top 5 CRM Platforms Used by Japanese Startups

App
Erika S
Published on
2025-06-12
Top 5 Business Matching Platforms Used in Japan

Top 5 Business Matching Platforms Used in Japan

Career
Erika S
Published on
2025-06-12
Top 10 Home Office Essentials Loved by Japanese Remote Workers

Top 10 Home Office Essentials Loved by Japanese Remote Workers

Lifestyle
Erika S
Published on
2025-06-03
Top 10 Traditional Japanese Festivals to Experience

Top 10 Traditional Japanese Festivals to Experience

Event
Erika S
Published on
2025-06-12
Top 7 Japanese Whisky Brands Worth Collecting

Top 7 Japanese Whisky Brands Worth Collecting

Hobby
Erika S
Published on
2025-06-12
Top 10 Japanese Pet Products

Top 10 Japanese Pet Products

Hobby
Erika S
Published on
2025-06-12
Top 7 Osaka-Born Consumer Producers

Top 7 Osaka-Born Consumer Producers

Hobby
Erika S
Published on
2025-06-24
Top 10 Popular Company Benefits Provided by Japanese Companies

Top 10 Popular Company Benefits Provided by Japanese Companies

Career
Erika S
Published on
2025-06-03
Top 9 Major Secondhand Goods Stores in Japan

Top 9 Major Secondhand Goods Stores in Japan

Shopping
Erika S
Published on
2025-06-12
Top 7 Best Matcha Tea Brands in Japan (for Drinking or Baking)

Top 7 Best Matcha Tea Brands in Japan (for Drinking or Baking)

Hobby
Erika S
Published on
2025-06-12
Top 7 Japanese Tea Brands Loved by Locals

Top 7 Japanese Tea Brands Loved by Locals

Hobby
Erika S
Published on
2025-06-12
Top 8 Organic Japanese Tea Brands for Health-Conscious Drinkers

Top 8 Organic Japanese Tea Brands for Health-Conscious Drinkers

Health
Erika S
Published on
2025-06-12
Top 8 Sake Brands Produced in Kansai

Top 8 Sake Brands Produced in Kansai

Hobby
Erika S
Published on
2025-06-12
Top 7 Sake Brands from Niigata (Japan’s “Sake Capital”)

Top 7 Sake Brands from Niigata (Japan’s “Sake Capital”)

Hobby
Erika S
Published on
2025-06-12
Top 10 Sweet Sake Brands That Go Well with Dessert

Top 10 Sweet Sake Brands That Go Well with Dessert

Hobby
Erika S
Published on
2025-06-12
Top 7 Premium Japanese Sake Worth Splurging On

Top 7 Premium Japanese Sake Worth Splurging On

Hobby
Erika S
Published on
2025-06-12
Top 8 Best Places to Buy Luxury Watches in Japan

Top 8 Best Places to Buy Luxury Watches in Japan

Shopping
Erika S
Published on
2025-06-12
Top 10 Best Places to Buy Handmade Japanese Knives

Top 10 Best Places to Buy Handmade Japanese Knives

Hobby
Erika S
Published on
2025-06-12
The Top 7 Most Popular Anime Merch Stores in Japan

The Top 7 Most Popular Anime Merch Stores in Japan

Hobby
Erika S
Published on
2025-05-30
Top 5 Best Places to Buy Traditional Japanese Crafts and Artwork

Top 5 Best Places to Buy Traditional Japanese Crafts and Artwork

Shopping
Erika S
Published on
2025-06-25
Top 10 Best Department Stores in Japan for Luxury Shopping

Top 10 Best Department Stores in Japan for Luxury Shopping

Shopping
Erika S
Published on
2025-06-16
Top 5 Japanese Public Transport Apps That Tourists Should Download

Top 5 Japanese Public Transport Apps That Tourists Should Download

App
Erika S
Published on
2025-06-16
Top 5 Most Unique Japanese Beverage Trends in 2025

Top 5 Most Unique Japanese Beverage Trends in 2025

Hobby
Erika S
Published on
2025-06-25
Top 5 Differences Between Japanese and American Wedding Gift Traditions

Top 5 Differences Between Japanese and American Wedding Gift Traditions

Lifestyle
Erika S
Published on
2025-05-30
Top 7 Unique Japanese Home Appliances You Need in Your Life

Top 7 Unique Japanese Home Appliances You Need in Your Life

Hobby
Erika S
Published on
2025-06-06
Top 8 Japanese Supermarkets with the Best Imported Goods

Top 8 Japanese Supermarkets with the Best Imported Goods

Shopping
Erika S
Published on
2025-06-16
Top 5 Most-Used AI Translation Tools for Business in Japan

Top 5 Most-Used AI Translation Tools for Business in Japan

Tech
Erika S
Published on
2025-06-06
Top 10 Best-Selling Health Supplements in Japan

Top 10 Best-Selling Health Supplements in Japan

Health
Erika S
Published on
2025-06-06
Top 6 Preferred Payment Methods for Online Shopping in Japan

Top 6 Preferred Payment Methods for Online Shopping in Japan

Finance
Erika S
Published on
2025-06-06
Top 10 Gift-Giving Occasions in Japan

Top 10 Gift-Giving Occasions in Japan

Shopping
Erika S
Published on
2025-06-06
Top 10 Best Prefectures in Japan for Foreign Business Expansion

Top 10 Best Prefectures in Japan for Foreign Business Expansion

Career
Erika S
Published on
2025-06-06
Top 10 Japanese Department Stores Foreign Brands Should Partner with

Top 10 Japanese Department Stores Foreign Brands Should Partner with

Shopping
Erika S
Published on
2025-06-06
Top 5 Most-Used Business Card Exchange Apps in Japan

Top 5 Most-Used Business Card Exchange Apps in Japan

App
Erika S
Published on
2025-06-06
Top 10 Japanese Business Etiquette Rules That Differ Globally

Top 10 Japanese Business Etiquette Rules That Differ Globally

Lifestyle
Erika S
Published on
2025-06-06
Top 6 Crypto Exchanges Used By Japanese

Top 6 Crypto Exchanges Used By Japanese

Finance
Erika S
Published on
2025-06-06
Top 8 Annual Car Events/Expos in Japan

Top 8 Annual Car Events/Expos in Japan

Event
Erika S
Published on
2025-04-22
Top 7 Annual Japanese Culture Events/Expos in Japan

Top 7 Annual Japanese Culture Events/Expos in Japan

Event
Erika S
Published on
2025-06-25
Top 7 Annual Startup Events/Expos in Japan

Top 7 Annual Startup Events/Expos in Japan

Event
Erika S
Published on
2025-06-25
Top 7 Annual IT Events/Expos in Japan

Top 7 Annual IT Events/Expos in Japan

Event
Erika S
Published on
2025-06-25
10 Major Annual Business Events/Expos in Japan

10 Major Annual Business Events/Expos in Japan

Event
Erika S
Published on
2025-06-25
Top 5 Cigarette Alternatives Popular in Japan

Top 5 Cigarette Alternatives Popular in Japan

Shopping
Erika S
Published on
2025-04-18
Top 10 Japanese Cultural Experiences Popular with International Tourists

Top 10 Japanese Cultural Experiences Popular with International Tourists

Travel
Erika S
Published on
2025-06-25
Top 10 International Schools for Kids in Japan

Top 10 International Schools for Kids in Japan

Travel
Erika S
Published on
2025-04-18
Top 10 Point Cards for Bargains in Japan

Top 10 Point Cards for Bargains in Japan

Lifestyle
Erika S
Published on
2025-04-18
Top 10 Souvenirs to Bring Home from Osaka

Top 10 Souvenirs to Bring Home from Osaka

Travel
Erika S
Published on
2025-06-24
Top 5 Most Expensive Areas to Live in Osaka

Top 5 Most Expensive Areas to Live in Osaka

Lifestyle
Erika S
Published on
2025-06-24
Top 5 Most Expensive Areas to Live in Tokyo

Top 5 Most Expensive Areas to Live in Tokyo

Lifestyle
Erika S
Published on
2025-04-18
Top 5 Secondhand Luxury Buyers in Japan

Top 5 Secondhand Luxury Buyers in Japan

Shopping
Erika S
Published on
2025-04-18
Top 5 eSim Rental in Japan

Top 5 eSim Rental in Japan

Travel
Erika S
Published on
2025-04-18
Top 5 Wifi Rentals in Japan

Top 5 Wifi Rentals in Japan

Travel
Erika S
Published on
2025-04-18
Top 5 Beauty Salon Booking Apps in Japan

Top 5 Beauty Salon Booking Apps in Japan

App
Erika S
Published on
2025-02-14
Top 10 Employment Celebration Gifts for Women

Top 10 Employment Celebration Gifts for Women

Shopping
Erika S
Published on
2025-02-14
Top 10 Focus-Boosting Products to Try in Japan

Top 10 Focus-Boosting Products to Try in Japan

App
Erika S
Published on
2025-02-12
Top 10 Men’s Skincare Products in Japan

Top 10 Men’s Skincare Products in Japan

Beauty
Erika S
Published on
2025-02-12
Top 10 Dieting Methods in Japan

Top 10 Dieting Methods in Japan

Lifestyle
Erika S
Published on
2025-06-25
Top 10 Credit Cards Used in Japan

Top 10 Credit Cards Used in Japan

Finance
Erika S
Published on
2025-02-12
Top 10 Coming-of-Age Gift Ideas for Women

Top 10 Coming-of-Age Gift Ideas for Women

Shopping
Erika S
Published on
2025-02-12
Top 7 Weather Forecast Apps in Japan

Top 7 Weather Forecast Apps in Japan

App
Erika S
Published on
2025-06-12
Top 10 Unlimited Magazine Platforms Popular in Japan

Top 10 Unlimited Magazine Platforms Popular in Japan

Media
Erika S
Published on
2025-06-24
Top 8 Trending Cooking Tools in Japan

Top 8 Trending Cooking Tools in Japan

Lifestyle
Erika S
Published on
2025-02-12
Top 5 Browsers Used in Japan

Top 5 Browsers Used in Japan

App
Erika S
Published on
2025-06-12
Top 9 Popular Cashless Payment Apps in Japan

Top 9 Popular Cashless Payment Apps in Japan

App
Erika S
Published on
2025-06-24
Top 5 Flea Market Apps in Japan

Top 5 Flea Market Apps in Japan

App
Erika S
Published on
2025-06-13
How to Access the Osaka Expo 2025 Venue: Pros and Cons Explained

How to Access the Osaka Expo 2025 Venue: Pros and Cons Explained

Event
Erika S
Published on
2025-06-25
Top 10 Predicted Most Popular Pavilions at the Osaka World Expo 2025

Top 10 Predicted Most Popular Pavilions at the Osaka World Expo 2025

Event
Erika S
Published on
2025-06-25
History of Osaka Expo: Top 5 Popular Pavilions from the Past

History of Osaka Expo: Top 5 Popular Pavilions from the Past

Event
Erika S
Published on
2025-06-25
10 Relaxation Gadgets Loved by Japanese Office Workers

10 Relaxation Gadgets Loved by Japanese Office Workers

Lifestyle
Erika S
Published on
2025-02-12
10 Stress Relief Essentials for Japanese Office Workers

10 Stress Relief Essentials for Japanese Office Workers

Lifestyle
Erika S
Published on
2025-02-12
10 Popular At-Home Hair Removal Devices in Japan

10 Popular At-Home Hair Removal Devices in Japan

Beauty
Erika S
Published on
2025-02-12
Top 10 Popular Furniture and Interior Brands in Japan

Top 10 Popular Furniture and Interior Brands in Japan

Shopping
Erika S
Published on
2025-06-12
10 Best Birthday Gifts for Japanese Moms

10 Best Birthday Gifts for Japanese Moms

Shopping
Erika S
Published on
2025-02-12
10 Best Birthday Gifts for Japanese Dads

10 Best Birthday Gifts for Japanese Dads

Shopping
Erika S
Published on
2025-02-12
Top 9 Recipe Websites in Japan

Top 9 Recipe Websites in Japan

Hobby
Erika S
Published on
2025-02-12
10 Most Affordable Places to Live in Japan

10 Most Affordable Places to Live in Japan

Lifestyle
Erika S
Published on
2025-06-24
Top 3 RPA Tools Used by Large Companies in Japan

Top 3 RPA Tools Used by Large Companies in Japan

Tech
Erika S
Published on
2025-02-12
10 Popular Activity Classes for Kids and Adults in Japan

10 Popular Activity Classes for Kids and Adults in Japan

Hobby
Erika S
Published on
2025-02-12
10 Essential Japan Travel Apps

10 Essential Japan Travel Apps

Travel
Erika S
Published on
2025-02-12
Top 10 Manga Apps in Japan

Top 10 Manga Apps in Japan

App
Erika S
Published on
2025-06-24
10 Items to Help You Stay Warm During Winter in Japan

10 Items to Help You Stay Warm During Winter in Japan

Lifestyle
Erika S
Published on
2025-02-12
Top 10 Autumn Activities to Do in Japan

Top 10 Autumn Activities to Do in Japan

Hobby
Erika S
Published on
2025-02-12
Top 8 Men's Online Magazines in Japan

Top 8 Men's Online Magazines in Japan

Media
Erika S
Published on
2025-06-24
Top 10 Gifts for Men’s Coming-of-Age Celebrations

Top 10 Gifts for Men’s Coming-of-Age Celebrations

Shopping
Erika S
Published on
2025-02-10
Top 10 Oseibo Gifts for the Winter Gift-Giving Season

Top 10 Oseibo Gifts for the Winter Gift-Giving Season

Shopping
Erika S
Published on
2025-02-10
Top 10 Ochugen Gifts for the Summer Gift-Giving Season

Top 10 Ochugen Gifts for the Summer Gift-Giving Season

Shopping
Published on
2025-02-10
10 Best Wedding Gifts

10 Best Wedding Gifts

Shopping
Erika S
Published on
2025-02-10
10 Best Baby Shower Gifts

10 Best Baby Shower Gifts

Shopping
Erika S
Published on
2025-02-10
Top 10 Yoga YouTube Channels in Japan

Top 10 Yoga YouTube Channels in Japan

YouTube
Erika S
Published on
2025-02-20