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Marketing in Japan Blog

Marketing Guides

Understanding the similarities and differences between Japan and the international business scene is vital when entering the Japanese market. Learn everything you need to know about establishing a business strategy for Japan with detailed analysis on the latest marketing trends, channels, methods, and more, and position your company to make informed business decisions to scale successfully in Japan.

Japan Rankings

Your insight into the local market from an on-the-ground partner in Japan, with rankings of the most popular products, services, trends, and preferences of Japanese consumers. Understand local consumers' behavior, habits, and culture to tailor and fine-tune your marketing message, target persona, and positioning before leaping into the Japanese market and maximize your results during market entry.

Ranking Tags
Top 6 Visa & Immigration Agencies in Japan

Top 6 Visa & Immigration Agencies in Japan

Career
Erika S
Published on
2025-08-21
Top 5 Internship Matching Services in Japan for Foreign Companies

Top 5 Internship Matching Services in Japan for Foreign Companies

Career
Erika S
Published on
2025-08-21
Top 5 Popular Platforms for Student and New Graduate Recruitment in Japan

Top 5 Popular Platforms for Student and New Graduate Recruitment in Japan

Career
Erika S
Published on
2025-08-21
Top 5 Marriage Priorities Among Young People in Japan

Top 5 Marriage Priorities Among Young People in Japan

Lifestyle
Erika S
Published on
2025-08-21
Top 5 Priorities for Japan’s Young Job Seekers

Top 5 Priorities for Japan’s Young Job Seekers

Career
Erika S
Published on
2025-08-21
Top 5 Most Popular Exercise Activities Among Women in Japan

Top 5 Most Popular Exercise Activities Among Women in Japan

Health
Erika S
Published on
2025-08-21
Top 10 Popular Workouts and Exercise Activities for Men in Japan

Top 10 Popular Workouts and Exercise Activities for Men in Japan

Health
Erika S
Published on
2025-08-21
7 Morning Routines Japanese People Love for a Better Day

7 Morning Routines Japanese People Love for a Better Day

Health
Erika S
Published on
2025-08-21
Discover 8 Unique Rental Services in Japan You Didn’t Know Existed

Discover 8 Unique Rental Services in Japan You Didn’t Know Existed

Shopping
Erika S
Published on
2025-08-21
4 Trusted Mental Health Services Available in Japan

4 Trusted Mental Health Services Available in Japan

Health
Erika S
Published on
2025-08-21
Top 4 Subscription Services Popular Among Japanese Families

Top 4 Subscription Services Popular Among Japanese Families

Lifestyle
Erika S
Published on
2025-08-21
Top 5 Items Used in Japan to Reduce Food Waste at Home

Top 5 Items Used in Japan to Reduce Food Waste at Home

Lifestyle
Erika S
Published on
2025-08-21
Top 5 Most Popular Compact Home Appliances in Japan

Top 5 Most Popular Compact Home Appliances in Japan

Shopping
Erika S
Published on
2025-08-21
Top 5 Compact Home Appliances Popular in Japan

Top 5 Compact Home Appliances Popular in Japan

Lifestyle
Erika S
Published on
2025-08-21
Top 5 Cooling Products Popular in Japanese Homes

Top 5 Cooling Products Popular in Japanese Homes

Lifestyle
Erika S
Published on
2025-08-21
Top 5 Must-Have Desk Items Popular in Japan

Top 5 Must-Have Desk Items Popular in Japan

Career
Erika S
Published on
2025-08-21
Top 5 Best Cleaning Appliances for Japanese Apartment Living

Top 5 Best Cleaning Appliances for Japanese Apartment Living

Lifestyle
Erika S
Published on
2025-08-21
Top 5 Grocery Delivery Services Chosen by Couples and Parents

Top 5 Grocery Delivery Services Chosen by Couples and Parents

Lifestyle
Erika S
Published on
2025-08-21
20 Popular Storage Ideas and Organizing Products in Japan

20 Popular Storage Ideas and Organizing Products in Japan

Lifestyle
Erika S
Published on
2025-08-21
8 Popular Eco-Friendly Cleaning Products in Japan

8 Popular Eco-Friendly Cleaning Products in Japan

Lifestyle
Erika S
Published on
2025-08-21
8 Popular Car Subscription (Rental) Services Available in Japan

8 Popular Car Subscription (Rental) Services Available in Japan

Lifestyle
Erika S
Published on
2025-08-21
Top 6 Time Management Apps Popular Among Freelancers and Small Businesses in Japan

Top 6 Time Management Apps Popular Among Freelancers and Small Businesses in Japan

App
Erika S
Published on
2025-08-21
Top 7 Crowdfunding Platforms Popular in Japan

Top 7 Crowdfunding Platforms Popular in Japan

Career
Erika S
Published on
2025-08-21
Top 10 Most Influential VTubers in Japan

Top 10 Most Influential VTubers in Japan

Influencer
Erika S
Published on
2025-08-21
Top 5 Live Streaming Apps Used by the Young Generation in Japan

Top 5 Live Streaming Apps Used by the Young Generation in Japan

App
Erika S
Published on
2025-08-22
Top 8 Popular Networking Platforms Among Young Professionals in Japan

Top 8 Popular Networking Platforms Among Young Professionals in Japan

Career
Erika S
Published on
2025-08-21
Top 7 Novelty Stationery Brands Unique to Japan

Top 7 Novelty Stationery Brands Unique to Japan

Shopping
Erika S
Published on
2025-08-21
Top 5 Regional Craft Beer Brands in Japan

Top 5 Regional Craft Beer Brands in Japan

Shopping
Erika S
Published on
2025-08-21
Top 5 Japanese Brands for Couple’s Chopsticks

Top 5 Japanese Brands for Couple’s Chopsticks

Fashion
Erika S
Published on
2025-08-20
Top 7 Places to Buy Handmade Ceramics and Pottery in Japan

Top 7 Places to Buy Handmade Ceramics and Pottery in Japan

Influencer
Erika S
Published on
2025-09-02
Top 5 Unique Japanese Stationery Items You Can Only Find in Japan

Top 5 Unique Japanese Stationery Items You Can Only Find in Japan

Shopping
Erika S
Published on
2025-09-05
Top 5 Organic Cotton Clothing Brands in Japan

Top 5 Organic Cotton Clothing Brands in Japan

Fashion
Erika S
Published on
2025-09-05
Top 3 Organic Baby Clothing Brands in Japan

Top 3 Organic Baby Clothing Brands in Japan

Fashion
Erika S
Published on
2025-09-02
Top 5 Crypto Exchange Wallets in Japan

Top 5 Crypto Exchange Wallets in Japan

Finance
Erika S
Published on
2025-09-05
Top 5 Plant-Based Protein Food and Drink Trending in Japan

Top 5 Plant-Based Protein Food and Drink Trending in Japan

Lifestyle
Erika S
Published on
2025-09-05
Top 5 Lactose Free Food in Japan

Top 5 Lactose Free Food in Japan

Health
Erika S
Published on
2025-09-05
Top 5 Anniversary Gift Ideas for Couples in Japan

Top 5 Anniversary Gift Ideas for Couples in Japan

Shopping
Erika S
Published on
2025-09-05
Top 5 Gift ideas for Japanese Women in Their 30s

Top 5 Gift ideas for Japanese Women in Their 30s

Shopping
Erika S
Published on
2025-09-05
Top 8 Gift Ideas for Japanese Men in Their 30s

Top 8 Gift Ideas for Japanese Men in Their 30s

Shopping
Erika S
Published on
2025-09-05
Top 5 Gaming Events and Conventions in Japan

Top 5 Gaming Events and Conventions in Japan

Event
Erika S
Published on
2025-09-05
Top 5 Business Card Design Trends in Japan

Top 5 Business Card Design Trends in Japan

Career
Erika S
Published on
2025-09-02
Top 5 Most Trusted Review Platforms in Japan

Top 5 Most Trusted Review Platforms in Japan

Media
Erika S
Published on
2025-09-05
Top 6 Platforms for Selling Crafts in Japan

Top 6 Platforms for Selling Crafts in Japan

Shopping
Erika S
Published on
2025-09-05
Top 5 Online Course Platforms in Japan

Top 5 Online Course Platforms in Japan

Career
Erika S
Published on
2025-09-05
Top 5 Gluten-Free Snacks to Try in Japan

Top 5 Gluten-Free Snacks to Try in Japan

Lifestyle
Erika S
Published on
2025-09-05
Top 5 Competitive Esports Games with Big Fanbases in Japan

Top 5 Competitive Esports Games with Big Fanbases in Japan

Tech
Erika S
Published on
2025-09-05
Top 8 Augmented and Virtual Reality Trends in Japan

Top 8 Augmented and Virtual Reality Trends in Japan

Tech
Erika S
Published on
2025-09-05
Top 10 Home Decor Shops Loved in Japan

Top 10 Home Decor Shops Loved in Japan

Influencer
Erika S
Published on
2025-09-05
Top 5 Health and Fitness Apps in Japan

Top 5 Health and Fitness Apps in Japan

App
Erika S
Published on
2025-09-05
Top 5 Social Media Platforms for Marketing in Japan

Top 5 Social Media Platforms for Marketing in Japan

Career
Erika S
Published on
2025-09-05
Top 5 Social Media Platforms for Marketing in Japan

Top 5 Social Media Platforms for Marketing in Japan

Media
Erika S
Published on
2025-09-05
Top 5 Business Office Districts in Tokyo and Osaka

Top 5 Business Office Districts in Tokyo and Osaka

Career
Erika S
Published on
2025-09-05
Top 5 Meal Kit Services in Japan

Top 5 Meal Kit Services in Japan

Lifestyle
Erika S
Published on
2025-09-05
Top 8 Zero Waste Household Products in Japan

Top 8 Zero Waste Household Products in Japan

Lifestyle
Erika S
Published on
2025-09-05
Top 10 Japanese Eyewear Labels Making Waves

Top 10 Japanese Eyewear Labels Making Waves

Fashion
Erika S
Published on
2025-09-05
Top 5 Online Stores for Traditional Japanese Clothing

Top 5 Online Stores for Traditional Japanese Clothing

Fashion
Erika S
Published on
2025-09-05
Top 5 Baby Products in Japan Loved by Parents

Top 5 Baby Products in Japan Loved by Parents

Lifestyle
Erika S
Published on
2025-09-05
Top 8 Fashion Accessories Trends in Japan

Top 8 Fashion Accessories Trends in Japan

Fashion
Erika S
Published on
2025-09-05
Top 5 Japanese Student Picks for Language Learning Apps

Top 5 Japanese Student Picks for Language Learning Apps

App
Erika S
Published on
2025-09-05
Top 5 Digital Banking Apps Popular in Japan

Top 5 Digital Banking Apps Popular in Japan

Finance
Erika S
Published on
2025-09-05
Top 5 Budgeting Apps in Japan to Manage Your Money

Top 5 Budgeting Apps in Japan to Manage Your Money

Finance
Erika S
Published on
2025-09-05
Top 5 AI Learning Apps Popular in Japan

Top 5 AI Learning Apps Popular in Japan

App
Erika S
Published on
2025-09-05
Top 8 Cool Sneaker Brands the Younger Generation in Japan Is Wearing

Top 8 Cool Sneaker Brands the Younger Generation in Japan Is Wearing

Fashion
Erika S
Published on
2025-09-05
Top 5 Gluten Free Food and Snacks in Japan

Top 5 Gluten Free Food and Snacks in Japan

Health
Erika S
Published on
2025-09-05
Top 5 Career Change Platforms in Japan for Professionals in Their 30s

Top 5 Career Change Platforms in Japan for Professionals in Their 30s

Career
Erika S
Published on
2025-09-05
Top 5 Job Transfer Websites in Japan for Professionals

Top 5 Job Transfer Websites in Japan for Professionals

Career
Erika S
Published on
2025-09-05
Top 10 Most Popular Christmas Gift Ideas in Japan

Top 10 Most Popular Christmas Gift Ideas in Japan

Lifestyle
Erika S
Published on
2025-08-15
Top 10 Christmas Gift Ideas to Buy in Japan

Top 10 Christmas Gift Ideas to Buy in Japan

Lifestyle
Erika S
Published on
2025-09-05
Top 10 AI Assistant Popular in Japan

Top 10 AI Assistant Popular in Japan

Tech
Erika S
Published on
2025-09-05
Top 10 Japanese Outdoor Brands

Top 10 Japanese Outdoor Brands

Fashion
Erika S
Published on
2025-09-05
Top 5 Japanese Sleep Tech Devices

Top 5 Japanese Sleep Tech Devices

Tech
Erika S
Published on
2025-09-05
Top 7 Airports in Japan for International Business Travelers

Top 7 Airports in Japan for International Business Travelers

Travel
Erika S
Published on
2025-09-05
Top 8 Japanese Trade Shows Perfect for International Brands

Top 8 Japanese Trade Shows Perfect for International Brands

Event
Erika S
Published on
2025-09-05
Top 5 CRM Platforms for Japanese Startups

Top 5 CRM Platforms for Japanese Startups

App
Erika S
Published on
2025-09-05
Top 5 Business Matching Platforms Used in Japan

Top 5 Business Matching Platforms Used in Japan

Career
Erika S
Published on
2025-09-05
Top 10 Japanese Remote Work Trends

Top 10 Japanese Remote Work Trends

Lifestyle
Erika S
Published on
2025-09-05
Top10 Must-Experience Japanese Festivals

Top10 Must-Experience Japanese Festivals

Event
Erika S
Published on
2025-09-05
Top 7 Japanese Whisky Brands Worth Adding to Your Collection

Top 7 Japanese Whisky Brands Worth Adding to Your Collection

Hobby
Erika S
Published on
2025-09-05
Top 10 Best Pet Products Made in Japan

Top 10 Best Pet Products Made in Japan

Hobby
Erika S
Published on
2025-09-05
Top 7 Osaka-Born Consumer Producers

Top 7 Osaka-Born Consumer Producers

Hobby
Erika S
Published on
2025-09-05
Top 10 Company Benefits Japanese Workers Enjoy

Top 10 Company Benefits Japanese Workers Enjoy

Career
Erika S
Published on
2025-09-02
Top 9 Secondhand Goods Stores to Visit in Japan

Top 9 Secondhand Goods Stores to Visit in Japan

Shopping
Erika S
Published on
2025-09-05
Top 7 Matcha Tea Brands to Try in Japan

Top 7 Matcha Tea Brands to Try in Japan

Hobby
Erika S
Published on
2025-09-05
Top 7 Must-Try Japanese Tea Loved By Locals

Top 7 Must-Try Japanese Tea Loved By Locals

Hobby
Erika S
Published on
2025-09-05
Top 8 Organic Japanese Tea Brands to Try

Top 8 Organic Japanese Tea Brands to Try

Health
Erika S
Published on
2025-09-05
Top 8 Sake Brands from Japan’s Kansai Region

Top 8 Sake Brands from Japan’s Kansai Region

Hobby
Erika S
Published on
2025-09-05
Top 7 Sake Brands from Niigata (Japan’s “Sake Capital”)

Top 7 Sake Brands from Niigata (Japan’s “Sake Capital”)

Hobby
Erika S
Published on
2025-09-05
Top 10 Japanese Sweet Sake for Dessert

Top 10 Japanese Sweet Sake for Dessert

Hobby
Erika S
Published on
2025-09-05
Top 7 Must-Try Premium Sake Brands from Japan

Top 7 Must-Try Premium Sake Brands from Japan

Hobby
Erika S
Published on
2025-09-05
Top 8 Luxury Watch Stores in Japan

Top 8 Luxury Watch Stores in Japan

Shopping
Erika S
Published on
2025-09-05
Top 10 Stores for Authentic Japanese Knives

Top 10 Stores for Authentic Japanese Knives

Hobby
Erika S
Published on
2025-09-05
Top 7 Places to Buy Anime Merchandise in Japan

Top 7 Places to Buy Anime Merchandise in Japan

Hobby
Erika S
Published on
2025-09-05
Top 5 Places to Buy Traditional Japanese Arts and Crafts

Top 5 Places to Buy Traditional Japanese Arts and Crafts

Shopping
Erika S
Published on
2025-09-05
Top 10 Department Stores for High-End Shopping in Japan

Top 10 Department Stores for High-End Shopping in Japan

Shopping
Erika S
Published on
2025-09-05
Top 5 Travel & Transit Apps in Japan for Visitors

Top 5 Travel & Transit Apps in Japan for Visitors

App
Erika S
Published on
2025-09-05
Top 5 Unique Japanese Beverage Trends to Try in 2025

Top 5 Unique Japanese Beverage Trends to Try in 2025

Hobby
Erika S
Published on
2025-09-05
Top 5 Differences Between Japanese and American Weddings

Top 5 Differences Between Japanese and American Weddings

Lifestyle
Erika S
Published on
2025-09-05
Top 7 Japanese Electric Appliances for Everyday Living

Top 7 Japanese Electric Appliances for Everyday Living

Hobby
Erika S
Published on
2025-09-05
Top 8 Shops with Imported Goods in Japanese Supermarkets

Top 8 Shops with Imported Goods in Japanese Supermarkets

Shopping
Erika S
Published on
2025-09-05
Top 5 Best AI Translation Tools Used in Japan

Top 5 Best AI Translation Tools Used in Japan

Tech
Erika S
Published on
2025-09-05