Top 6 Non-High-End International Fashion Brands for Japanese Women in Their 20s and 30s
In Japan, many young women actively incorporate both domestic and international fashion brands into their wardrobes, pursuing their own unique styles. In this article, we will introduce a ranking of popular international fashion brands that Japanese women in their 20s and 30s are purchasing. High-end brands are excluded from this ranking which features brands that are more accessible and have rather affordable price points. We hope you find this information helpful!
Popular Fashion Brands in Japan
- Mardi Mercredi
- Adidas
- MAISON KITSUNE
- Matin Kim
- AMI PARIS
- Calvin Klein
1. Mardi Mercredi
Mardi Mercredi is a brand originating from South Korea, known for its simple yet distinctive designs. Items featuring floral embroidery and unique logos are particularly popular among many Japanese women. The brand's French-inspired designs appeal to a wide range of generations, and the signature flower motif T-shirts are must-haves for fans of Korean culture. Many Japanese influencers also wear the brand, contributing to its growing popularity in Japan.
2. Adidas
The iconic three stripes on Adidas T-shirts exude a sporty vibe that aligns with current trends. Pairing these T-shirts with mini skirts to create a “street-girly” style is becoming increasingly popular today. This outfit perfectly mixes casualness with femininity, giving a modern and sophisticated impression.
3. MAISON KITSUNE
MAISON KITSUNE is a simple yet stylish brand with French and Japanese influences, established in 2002. Their items use high-quality materials and meticulous craftsmanship while maintaining simplicity. Their classic designs featuring embroidery of their fox logo are timeless pieces that you won't regret purchasing!
4. Matin Kim
Matin Kim is an emerging brand born in Seoul, South Korea, rapidly gaining popularity in the local fashion scene and now drawing international attention as well. Its simple yet refined designs resonate with Korean youth culture and have garnered support from many fashion influencers, making it a staple among stylish young women.
5. AMI PARIS
https://www.amiparis.com/ja-jp
As its name suggests, AMi Paris is a fashion brand from France that is popular among influencers and Korean idols alike. mi Paris features simple and easy-to-wear designs, especially its signature heart logo which adds an effortless cuteness that matches many different styles. Additionally, Ami Paris offers a range of accessories, leather goods, hats, shoes, and more in diverse colors, allowing for fun selections tailored to individual styles or moods.
6. Calvin Klein
https://japan.calvinklein.com/shop
Calvin Klein is an American brand founded by Calvin Klein and Barry Schwartz in New York City in 1968. Since then, it has been loved by fashion enthusiasts worldwide for its simple yet sophisticated designs and high-quality materials. Their cropped T-shirts are a staple item in Japanese women’s wardrobes. Additionally, Calvin Klein's underwear is extremely popular due to its wire-free design, making it perfect for fitness wear during gym sessions or yoga as well as comfortable enough for sleeping at night.
Conclusion
These brands are popular among Japanese women in their 20s and 30s because they offer stylish items at accessible price points without compromising on quality or design integrity. The top six international fashion brands introduced here provide excellent options for trend-sensitive young women looking to express their unique styles while keeping up with the latest trends through these brands’ offerings.
