Branding and Paid Marketing Strategy To strengthen branding and ensure consistency in the marketing message for the product, we planned, tested and implemented new organic and paid marketing strategies.
There was a lack of consistency in the product marketing message and value proposition across all marketing assets, leading to low customer and brand engagement.
We created marketing guidelines and unified the direction of the marketing approach. Specifically, we planned the value proposition, conducted market research and target persona research, and planned and directed the social media.
The initial marketing message was not effective, so the product branding was weak and it was necessary to define the direction. As a result, engagement on social networking sites was also not sufficient.
We created content such as campaigns to gain Instagram followers, and increased the number of followers of the account.
As the online mall was optimized, priority shifted away from the official Shopify website, and resources focused on the Shopify website decreased, leading to a decline in sales. However, in the supplement market on Amazon and Rakuten, competitors were developing and launching similar new products, making it difficult to retain customers.
We managed Amazon and Rakuten advertising, implemented customer engagement measures, and optimized the shop account and pages. We also managed the official Shopify website, including planning unique positions and campaigns on Shopify, and managing Instagram branding campaigns. We also managed the introduction of payment services and website optimization in detail.
As the online mall was optimized, the priority shifted away from the official Shopify website, and its purpose was lost. As a result, fewer resources were focused on the Shopify website, leading to a decline in sales.
We managed the unique position of Shopify, campaign planning and Instagram branding campaign management. We also managed the introduction of payment services and website optimization in detail.
We created and implemented new marketing guidelines, unifying not only the marketing message but also the direction.
We were able to increase the number of followers of the account to over 1000 people, 10 times more than before, by utilizing the Instagram follower acquisition campaign.
By utilizing platform-based paid advertising, we were able to effectively compete with benchmark competitors. As a result, Amazon sales increased from 1.5 million yen to 4 million yen, and Rakuten sales increased from 300,000 yen to 1.2 million yen. In addition, the number of visitors to the website increased as a result of the addition of payment methods on the official Shopify website, and the monthly sales of the website increased from 70,000 yen to 490,000 yen.
We are grateful for the overall marketing support, not just the advertising. We were able to achieve our sales target in the first year. The return on advertising spend (ROAS) was very good thanks to the Amazon ads, so we are very happy with the work we commissioned. They also had a good understanding of our brand and responded to our needs based on a clear understanding of the key points.
We carried out advertising that maintained the brand's worldview so that the brand's message could be clearly reflected. As a result, we were able to increase the number of visitors to the site by increasing the number of people who came to the site via Amazon ads and SEO, as well as by increasing the number of people who searched for the brand by name. As a result, sales also increased, and we are very happy about that.
By anticipating the limitations of the supplement manufacturer's business model, and actively working to strengthen branding and implement paid marketing strategies alongside the establishment of a new business model, we were able to achieve a significant increase in sales. We hope to continue supporting clients who are struggling with issues through IGNITE's marketing strategies.
To help a 100% organic chlorella supplement manufacturer in Japan break through the slump in sales on Shopify, Amazon, and Rakuten, we implemented a new marketing strategy to strengthen branding.
We quickly rebuilt the website to be compatible with English and other languages in addition to Japanese. We also created an e-commerce site to sell the client's peoducts.
Click here for examples of website creation by IGNITE, a company specializing in international marketing with offices in Osaka and Tokyo. We created websites and localized translations for clients in the public administration sector, allowing them to effectively communicate information about their products and Japanese traditions and history to international audiences.
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