Click here for a case study of ad management by IGNITE, a company specializing in international marketing with offices in Osaka and Tokyo. In a shopping sale promotion, we used social media advertising to successfully increase the number of impressions, leading to increased awareness and branding.
Lead Generation for a Consulting Company
Consulting Firm
We provided an advertising management service to a consulting firm that was having trouble acquiring leads for free consultations. We implemented advertising management on Google and Yahoo! and succeeded in acquiring representative leads. As a result, we were able to achieve our goals, leading to an increase in lead acquisition and exceeding KPI targets.
Increase in the number of leads
With our previous marketing activities, we were unable to acquire leads as we had hoped, and we were struggling to acquire new customers.
Our Solution
We clarified the client's target audience and created a persona. We analyzed their needs and behavior patterns and developed an advertising strategy that would effectively reach the target audience.
Achieving the target of 500,000 yen per month budget and 20,000 yen CPA
We were required to achieve the target CPA of 20,000 yen within the limited budget.
Our Solution
We selected the most suitable advertising media and keywords, and used cost-effective Google and Yahoo! advertising. We achieved efficient advertising management through appropriate keyword selection and bidding strategies.
Effective advertising management
In order to maximize results on an ongoing basis, it was necessary to build an effective advertising management system based on data.
Our Solution
We started advertising on Google and Yahoo! and effectively developed our advertising. In addition, we regularly conducted A/B testing and effect measurement, and analyzed advertising effects at any time to take improvement measures.
Our Solution
Results
Achieving an average of 30 conversions per month
In addition to an increase in website traffic, we achieved an average of 30 conversions per month. We succeeded in acquiring high-quality leads.
Achieved target figures at a CPA of around 17,000 yen
We achieved a CPA of around 17,000 yen, and were able to exceed the target CPA of 20,000 yen.
Achievement of KPIs and increase in number of leads
We were able to contribute to the client's business growth by achieving KPIs and increasing the number of leads.
Testimonial
The number of leads participating in our free consultation service increased thanks to the advertising management service, and this led to business expansion. We were also able to achieve our target figures, so we are very satisfied.
Comment
We came up with and implemented an effective advertising strategy to help our client increase the number of leads they acquired and achieve their goals. As a result, we were able to achieve the target figures, and we are very happy about that.
Conclusion
In this case, we provided an advertising management service for a consulting firm, and succeeded in increasing the number of leads acquired and achieving the KPI. From now on, IGNITE will continue to provide optimal advertising management to help our clients expand their business.
Case Studies
Click here for an example of advertising management by IGNITE, a company specializing in international marketing with offices in Osaka and Tokyo. We provided advertising services to a staffing agency to support their recruitment efforts. We were able to achieve new hires in a short period while keeping costs low.
Click here for a case study of advertising management by IGNITE, a company specializing in international marketing with offices in Osaka and Tokyo. We implemented advertising management on Google and Yahoo! for a consulting firm, and succeeded in acquiring leads for representatives to participate in free consultations.
Click here for examples of advertising management by IGNITE, a company specializing in international marketing with offices in Osaka and Tokyo. We implemented advertising on Google and Yahoo! with the aim of increasing the number of free consultations and other services for a BtoB advisory company, and contributed to the expansion of the client's business.
Click here for a case study of advertising management by IGNITE, a company specializing in international marketing with offices in Osaka and Tokyo. We provided a construction company with a marketing strategy and measures for "Office Renovation", a service that targets both B2B and B2C customers, with a budget of 2 million yen.
In 2023, we supported the release of a U.S.-based men's luxury umbrella brand in the Japanese market by implementing PPC and social media advertising campaigns.
See how IGNITE’s advertising services helped clients create effective and engaging campaigns across different media platforms. Browse our case studies and get in touch with us for a tailored solution.