Lead Generation for a Construction Firm

Service
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PROJECT DETAILS

Construction company

We provided a marketing strategy and measures for a construction company for their “Office Renovation” service, which targets both B2B and B2C, with a budget of 2 million yen. We carried out test marketing on a platform targeting CEOs, combining email DM, Facebook ads, B2B contact forms, etc.

Category
Lead Generation for a Construction Firm
Client
Construction company
Challenges

Acquiring leads for B2B and B2C

Due to the nature of the office renovation service, we needed to respond to both B2B needs, such as corporate office relocations and new office openings, and B2C needs, such as office renovations for sole proprietors and small businesses. However, we were struggling to acquire leads because we didn't know which marketing measures were most effective for each segment.

Our Solution

We provided a one-stop service for a variety of lead generation methods, and provided comprehensive support for the marketing issues faced by construction companies. Specifically, we used a combination of channels such as email DM, Facebook ads, and B2B contact forms to encourage lead generation for both B2B and B2C segments.

Challenges

Measures with high cost-effectiveness

We needed to consider measures with high cost-effectiveness in order to obtain the maximum effect within the limited marketing budget of 2 million yen.

Our Solution

We conducted test marketing on a platform targeting CEOs, and provided cost-effective measures by obtaining more accurate lead acquisition data.

Challenges

Building a system for continuously and stably acquiring leads

Even if we achieved a certain level of success with this measure, it was important to build a system for continuously and stably acquiring leads in order to grow the business from a long-term perspective.

Our Solution

We introduced an effectiveness measurement tool and deepened our understanding of customers by analyzing website access conditions and customer behavior history. Based on this analysis, we proposed measures from a medium- to long-term perspective, such as SEO and content marketing, and supported the continuous acquisition of leads.

Challenges

Our Solution

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Results

Acquiring an average of 200 leads per month

As a result of implementing a diverse range of marketing measures for both B2B and B2C segments, we were successful in acquiring an average of 200 leads per month.

CPA of approximately 10,000 yen

As a result of carefully selecting and implementing highly cost-effective measures, we were able to acquire leads at a low cost of approximately 10,000 yen CPA.

Building a system for continuous lead generation

By implementing a marketing strategy based on an understanding of the customer, we were able to build a system that would enable us to continue to generate leads even after the campaign had ended.

Testimonial

Thanks to the marketing measures provided by IGNITE, the number of leads we acquired increased significantly. In particular, the test marketing on a platform targeting CEOs produced results that exceeded our expectations. Thank you very much.

Comment

In this case, we were asked to develop measures tailored to the characteristics of both the B2B and B2C segments to encourage the acquisition of leads. We provided a one-stop service and implemented a number of marketing measures, including email DM, Facebook advertising and B2B contact forms, based on a budget of 2 million yen. In particular, we were able to acquire more effective leads through test marketing on a platform targeting CEOs. This resulted in solving the client's marketing issues and increasing the number of leads acquired.

Conclusion

We implemented marketing measures by combining email DM, Facebook ads, and B2B contact forms, and also conducted test marketing on a platform targeting CEOs. The client was delighted to report an increase in construction projects, and we were also able to build a strong partnership with the construction company.

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