We provided a marketing strategy and measures for a construction company for their “Office Renovation” service, which targets both B2B and B2C, with a budget of 2 million yen. We carried out test marketing on a platform targeting CEOs, combining email DM, Facebook ads, B2B contact forms, etc.
Due to the nature of the office renovation service, we needed to respond to both B2B needs, such as corporate office relocations and new office openings, and B2C needs, such as office renovations for sole proprietors and small businesses. However, we were struggling to acquire leads because we didn't know which marketing measures were most effective for each segment.
We provided a one-stop service for a variety of lead generation methods, and provided comprehensive support for the marketing issues faced by construction companies. Specifically, we used a combination of channels such as email DM, Facebook ads, and B2B contact forms to encourage lead generation for both B2B and B2C segments.
We needed to consider measures with high cost-effectiveness in order to obtain the maximum effect within the limited marketing budget of 2 million yen.
We conducted test marketing on a platform targeting CEOs, and provided cost-effective measures by obtaining more accurate lead acquisition data.
Even if we achieved a certain level of success with this measure, it was important to build a system for continuously and stably acquiring leads in order to grow the business from a long-term perspective.
We introduced an effectiveness measurement tool and deepened our understanding of customers by analyzing website access conditions and customer behavior history. Based on this analysis, we proposed measures from a medium- to long-term perspective, such as SEO and content marketing, and supported the continuous acquisition of leads.
As a result of implementing a diverse range of marketing measures for both B2B and B2C segments, we were successful in acquiring an average of 200 leads per month.
As a result of carefully selecting and implementing highly cost-effective measures, we were able to acquire leads at a low cost of approximately 10,000 yen CPA.
By implementing a marketing strategy based on an understanding of the customer, we were able to build a system that would enable us to continue to generate leads even after the campaign had ended.
Thanks to the marketing measures provided by IGNITE, the number of leads we acquired increased significantly. In particular, the test marketing on a platform targeting CEOs produced results that exceeded our expectations. Thank you very much.
In this case, we were asked to develop measures tailored to the characteristics of both the B2B and B2C segments to encourage the acquisition of leads. We provided a one-stop service and implemented a number of marketing measures, including email DM, Facebook advertising and B2B contact forms, based on a budget of 2 million yen. In particular, we were able to acquire more effective leads through test marketing on a platform targeting CEOs. This resulted in solving the client's marketing issues and increasing the number of leads acquired.
We implemented marketing measures by combining email DM, Facebook ads, and B2B contact forms, and also conducted test marketing on a platform targeting CEOs. The client was delighted to report an increase in construction projects, and we were also able to build a strong partnership with the construction company.
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Click here for a case study of advertising management by IGNITE, a company specializing in international marketing with offices in Osaka and Tokyo. We provided a construction company with a marketing strategy and measures for "Office Renovation", a service that targets both B2B and B2C customers, with a budget of 2 million yen.
In 2023, we supported the release of a U.S.-based men's luxury umbrella brand in the Japanese market by implementing PPC and social media advertising campaigns.
See how IGNITE’s advertising services helped clients create effective and engaging campaigns across different media platforms. Browse our case studies and get in touch with us for a tailored solution.
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