We first tackled the most expensive issue the client was facing.
In urgent hiring cases, instead of turning to job boards we introduced a variety of facebook and instagram ads that were optimized to a specific area close to the open position, and to fit the worker persona of the dispatch location.
Over several different cases and campaigns were were able to provide the client with an overall average CPA of ¥5,000.
Once again through paid ads such as facebook and instagram, we were able to speed up the lead generation process.
Instead of utilizing adwords and job boards that require the user to first ‘search’ before seeing an ad, we focused primarily on reaching potential users in a more active stance.
These ads helped the client find 14 new hires in a space of only 2 weeks.
To target these rural areas, in addition to facebook and instagram hiring ads, we introduced a new referral-system to encourage the ‘sharing’ of these ads.
Through this added incentive, the potential reach of ads increased to new users that weren’t originally reached.
Through highly persona targeted facebook ads the client was able to decrease the CPA of ¥100,000 to ¥5,000 in an urgent-hiring situation.
By utilizing effective facebook and instagram ad campaigns, the client was able to increase the overall speed of lead generation. In one instance, hiring 14 new hires in 2 weeks.
Through the introduction of a referral system, the client was able to increase their audience reach to the rural areas with smaller populations in Japan.