Social Media Management for a Local Government
Local Government
We managed Instagram and Twitter accounts for a local government with the aim of promoting their products. Through the management of these social networking services, we aimed to communicate the appeal of their products to as many people as possible.
Increasing the number of followers on Instagram and Twitter
We had started using Instagram and Twitter as a way to disseminate information, but we were struggling to gain followers and the scope of information dissemination was limited.
Our Solution
We maximized impressions and made posts that were easy to understand, which led to an increase in the number of people accessing the profile. We increased exposure and promoted the acquisition of followers by using attractive photos and videos and setting hashtags that would catch the attention of the target audience.
Effective posts that convey the appeal of products
I felt that we were not fully conveying the appeal of our products, and that this was not leading to an increase in purchasing motivation or awareness.
Our Solution
We set up Instagram and Twitter accounts and made sure that the posts about the products were easy to understand and visually appealing. We made active use of posts that conveyed the appeal of the products, as well as photos and videos that made it easy to imagine how the products would be used. We also sent out information about campaigns and events to boost the purchasing motivation of our followers.
Clarifying the purpose of the account and creating an easy-to-read profile page
The purpose of the account and the appeal of the products were not being effectively communicated to users who accessed the profile page.
Our Solution
We created a profile that concisely summarized the purpose and target of the account, as well as the appeal of the product, so that people could understand what kind of account it was at a glance. We also set up a flow to the website and EC site, and made it easier for users to access the information they were looking for.
Our Solution
Results
Instagram: 2291 followers
After about six months of operation, we succeeded in gaining 2291 followers, greatly exceeding the initial target.
Twitter: Increased followers from 0 to 915
We were also able to steadily increase the number of followers on Twitter by continuously posting high-quality content.
Contributed to raising awareness of the product
Raising awareness of the product through information dissemination on social media led to an increase in sales. It also helped to raise engagement with local residents, contributing to regional revitalization.
Testimonial
Thanks to IGNITE, we were able to run a great social media that conveyed our appeal to people overseas. The number of followers has increased beyond our expectations, and we are very satisfied.
Comment
We implemented effective social networking services to convey the appeal of the client's products to the maximum extent possible. We will continue to pursue results in collaboration with the client.
Conclusion
We have achieved product promotion for local government through the operation of social networking services. By creating easy-to-understand posts and attractive profile pages, we have been able to significantly increase the number of followers. We at IGNITE provide a one-stop service that solves all kinds of issues in international marketing, so we look forward to being able to support you in other business fields as well.
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