We at IGNITE created a landing page to promote the export of Japanese traditional crafts, such as dyeing, to English-speaking customers.
In order to expand into international markets, it was urgent that we create a landing page that effectively conveyed the appeal of our products and led to purchases.
We created wireframes to optimize the site, and completed a landing page that conveys the appeal of traditional crafts. We analyzed the behavioral characteristics and needs of our target English-speaking users, and created personas. We designed the structure of the landing page with an eye to creating a path that would increase the desire to purchase, and lead to a conversion.
It was necessary to convey information about traditional crafts, including technical terms, in a way that was easy for English-speaking users to understand.
We shared the content provided by the customer, rewrote it, and worked with native translators to translate it into natural, easy-to-understand English. We paid close attention to the cultural background and translated it so as not to cause any misunderstandings.
We wanted a landing page with a sophisticated design that would express the high-class feel and beauty of traditional crafts.
We arranged photos and videos effectively to convey the appeal of the products to the maximum extent, and created a sophisticated design. We also made it compatible with responsive design so that it can be viewed comfortably on smartphones and tablet devices.
As users are more likely to leave if a page takes a long time to load, improving loading times was an issue.
As a measure to speed up loading times, we improved display speed by compressing images and optimizing code. This reduced user stress and made the website easier to view.
We were able to create a landing page with a beautiful and sophisticated design that would appeal to the target users.
High-quality translation and localization enabled us to accurately convey the appeal of the product to English-speaking users.
We were able to give users a good impression with a sophisticated design that matched the brand image.
Thanks to IGNITE, we were able to create a landing page that looks great and has great content. We are confident that we will be able to convey the appeal of traditional crafts to our overseas customers.
We listened carefully to the client's requests and put all our efforts into creating a landing page that would convey the appeal of traditional crafts. We hope that the optimized content and design will help overseas customers to understand the appeal of traditional crafts.
At IGNITE, we strive to provide international marketing services that meet our clients' needs. In this case of creating a landing page for traditional crafts for international markets, we were able to solve the client's problem and create a great landing page that would enable overseas customers to understand the appeal of traditional crafts.
In the future, through a variety of services, we will continue to provide one-stop solutions for all means to increase sales, such as website creation, advertising management, social media management, and translation, while supporting our clients' goals.
Click here to see a case study of "landing page production" by IGNITE, an international marketing specialist company with offices in Osaka and Tokyo. We created a landing page to promote the overseas export of dyed goods, a traditional Japanese craft, for English-speaking customers.
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