First place to start, we provided the client with a full renewal of the website, starting with creating an English version of the original website.
We researched, implemented and optimized search keywords to target new leads.
In addition we localized the original Japanese content for foreign users to better understand the available services and positive effects they could receive.
Aesthetic massage is something very new to people from certain countries.
We automated and made a template for everything.
We implemented a sales funnel system that took reservations in English, relaying the information in Japanese to the staff automatically.
When it came to inquiries, we incorporated an extensive Q&A system for foreign users to check before their reservation.
In addition, to decrease the number of ‘no-show’ clients the same system was set up to automatically contact the user periodically before the reservation to confirm their intent.
We focused on the main points of communication between staff and client within the salon and created an English manual for the staff to utilize during sessions.
This manual consisted of menu translations, simple phrases to use and Y/N questions to confirm wellness to safely take care of the foreign client until they leave the door of the salon.
Increased Leads 4x
Through highly targeted keywords and content marketing, we were able to increase the number of new foreign client leads by 4 times.
By automating and preparing templates for all sales communication with potential foreign client leads, staff didn’t have to spend any extra time dealing with foreign clients.
Some of the client’s staff were anxious when dealing with foreign clients, due to their lack of English ability. Through thoroughly researched manuals, each staff was able to increase confidence.