International Online Money Transfer Service For a marketing team for an international online money transfer service that was having trouble with Japanese language, culture and marketing, IGNITE worked hard to optimize their marketing while communicating smoothly in English.
Without a target persona, goal setting, or marketing simulations, the app was officially released in Japan, and they were having trouble reaching users, getting feedback, and acquiring users. Also, as a new company in the Japanese money transfer market, they had no brand image, so they needed to increase brand trust and awareness.
We conducted KPI and profit and loss simulations, marketing strategy planning and consulting, market research and target persona research. In order to improve the brand image in the Japanese money transfer market, we carried out press release activities, media buying, management, press release copywriting, YouTube video PR, and advertising management to raise awareness of the company's credibility.
We were using a variety of marketing methods blindly, such as PPC, social media, and influencers, and as a result, CVR was low, CPA was high, and lead generation growth was minimal.
To address the issue of low CVR and high CPA, we implemented a variety of marketing measures, including management of Google PPC ads, design and development of landing pages, auditing of ad campaigns, and copywriting.
While new users were coming in via landing pages and Google ads, the user retention rate and customer lifetime value (LTV) were low, which was hindering the scalability of the business model.
We improved the scalability of the business model by optimizing the UI/UX of the user dashboard, email list marketing, and user flow.
As a new company in the Japanese money transfer market with no brand image, it was necessary to increase brand credibility and recognition.
In order to improve the brand image in the Japanese money transfer market, we carried out press release activities, media buying, management, press release copywriting, YouTube video PR, and advertising management to raise awareness of trust and reliability.
We concentrated our advertising campaign on Google PPC, and carried out optimization and testing of the ads and landing page every month. As a result, we were able to increase the CVR from 1.70% to 5.62% and lower the CPA from 4,871 yen to 2,691 yen.
We reduced friction and usability issues with the user interface (UI), and through email marketing, increased the number of repeat customers who used the service more than once from 32% to 53%. In addition, through proactive PR activities, the number of searches for the company name as a proper noun on Google increased by 118%, and brand name recognition improved.
It's been about two years since we first asked for help, but we've been able to grow our business to the point where we can secure a profit. Thank you. You always implement improvements and optimizations to our ads, and you also hold monthly meetings, so we can leave everything in your hands with peace of mind. We always ask you for the impossible, but you always respond to our requests, so we can leave everything in your hands with peace of mind. We look forward to continuing to work with you.
At first, we implemented a proposal that made use of both Facebook ads and Google ads, but in the end we were able to acquire leads using Google ads alone. We judged that ads via search were effective, and by also introducing Yahoo! ads and Bing ads, we were able to increase the number of leads. I think we were able to make such improvements thanks to the fact that the person in charge communicated well with us. Thank you very much for your help.
At IGNITE, we strive to provide overseas marketing services that meet our clients' needs. In this project, we planned, implemented and tested services to create a sustainable business model in the Japanese market. As a result, we were able to establish a market position and improve repeat rates and brand recognition.
We planned, implemented, tested, and optimized the service for an online international money transfer service with headquarters in Hong Kong and Singapore. We also implemented marketing aimed at building a sustainable business model in the Japanese market and increasing the rate of repeat customers.
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