We proposed and introduced an overhaul in the client’s SEO strategy, complete with an owned media strategy and content that targeted their specific persona audience.
We changed their ‘latest news’ style of web content and turned it into an informative, targeted and fan-building organic platform.
In the first few months, their content was ranking in the top 3 positions of search results of their desired keywords.
Using the owned media platform created above, we turned content into an ‘education tool’ in which leads could learn more about the service and be equipped with vital information to make decisions faster.
Also, through the implementation of an automated email marketing series, we streamlined the lead nurturing process to be automatic.
Therefore creating more potent leads come closing time.
Through owned media we addressed this issue by adding in content and filters that would make this average spending per customer figures more transparent.
In turn, making this ‘persona’ more transparent to new leads.
This resulted in the more effective filtering of leads and leaving only high quality leads for the client to focus resources on.
21,000 Organic Users
Within the timeframe of approximately 3 months, we increased the client’s organic traffic to 21,000 organic users. More than 10x more than before we optimized.
Through informing and educating potential leads, the client was able to increase their overall closing conversion by 1.5 times.
With the automation of lead nurturing, the client’s staff was able to allocate less resources in low quality leads, and spend more time in other ventures such as marketing.