For the international marketing of an aesthetic salon, we created an English website and English-language manuals for staff, with the aim of improving brand recognition. This made it easier to provide services to foreign customers.
With the number of foreign tourists visiting Japan increasing, we were aiming to strengthen our customer attraction targeting them, but we were having trouble finding an effective approach and were struggling to improve recognition.
We created an English-language website to raise awareness of the aesthetic salon. This made it easier to understand the salon's concept, service content, and customer reviews, and used photos and videos effectively to visually appeal to the appeal of the salon. In addition, we introduced a multilingual reservation system to make it easier for foreign tourists to make reservations.
There was a lack of English-language materials to cater to foreign customers, such as explanations of treatment content and prices, which was causing communication problems.
We created an English menu that clearly explains the treatment content and prices. We also created a separate FAQ page for topics that customers often ask about, such as allergy responses, so that customers can receive treatment with peace of mind.
Many staff members were not used to communicating in English, and misunderstandings arose with foreign customers, making it difficult to provide smooth customer service in some cases.
We implemented a function that automatically translates customer information and reservation details in conjunction with the reservation system. This has enabled staff to provide smooth customer service without worrying about language barriers.
Many staff members were anxious about dealing with foreign customers and were unable to communicate proactively.
We created an English-language manual that included frequently used phrases and sample questions for customers. By providing training on how to serve foreign customers, we sought to reduce staff anxiety and improve their skills.
The introduction of an English-language website and multilingual reservation system led to a sharp increase in reservations from foreign tourists, and the number of potential customers increased fourfold.
The introduction of English menus and an automatic translation system has reduced the workload of staff and greatly improved operational efficiency.
The English manuals and training sessions improved the English skills and customer service skills of the staff, reducing their anxiety when communicating with customers.
Thanks to IGNITE, we have been able to respond to customers from around the world, and the awareness of our aesthetic salon has greatly improved. We hope to continue receiving your support in the future.
In this project, we were able to develop an international marketing strategy that matched the client's needs and achieve results. We will continue to strive to provide the best strategies and services to support our clients' success.
In the case of an aesthetic salon, we created an English website and English-language staff manuals to improve awareness and facilitate communication. The number of potential customers increased fourfold, and we confirmed improvements in operational efficiency and a reduction in anxiety when dealing with customers.
These results show that the international marketing strategies provided by IGNITE are also effective in the aesthetic salon industry. We will continue to provide strategies and services that meet the needs of our customers, and aim for even greater results.
An English school in Los Angeles moved its popular program online due to the coronavirus pandemic and expanded into the Japanese market. IGNITE supported the marketing and localization, and achieved business expansion.
Click here for consulting case studies from IGNITE, a company specializing in international marketing with offices in Osaka and Tokyo. We created an English website and manuals for staff to increase an aesthetic salon's brand recognition.
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