Click here for a case study of ad management by IGNITE, a company specializing in international marketing with offices in Osaka and Tokyo. In a shopping sale promotion, we used social media advertising to successfully increase the number of impressions, leading to increased awareness and branding.
Recruitment Support for a Foreign Staffing Agency
Foreign Worker Dispatching Company
We provided an advertising management service to support the recruitment activities of a temporary staffing agency. We achieved new hires at a CPA of 5,000 yen, and also effectively carried out high-paced recruitment activities and targeting in regional areas.
Effective advertising management with reduced advertising costs
There was a desire to reduce dependence on recruitment agencies and reduce recruitment costs, while effectively attracting foreign talent.
Our Solution
For urgent recruitment, we used Facebook and Instagram ads instead of relying on job sites. We aimed to achieve highly cost-effective recruitment by delivering ads segmented by age, gender, nationality, and interests/concerns on Facebook and Instagram, which have a large target audience.
Speeding up the process of finding potential customers
We wanted to speed up the process from application to recruitment, and secure more foreign talent.
Our Solution
Paid advertising was used to speed up lead generation. By creating attractive job advertisements and setting appropriate targets, we were able to attract high-quality applicants. Furthermore, by strengthening the follow-up system after applications were received, we were able to facilitate the selection process.
Reduction in contract unit price
We wanted to reduce the overall cost of recruitment activities and achieve more efficient recruitment activities.
Our Solution
To reduce the cost per hire, we strengthened the applicant screening system. By carefully examining application documents and clarifying evaluation criteria for interviews, we were able to reduce mismatches and contribute to the reduction of the cost per hire.
Expanding reach using sharing functions
We wanted to reach out to potential foreign workers who could not be reached through conventional advertising.
Our Solution
By setting up an attractive referral system that people would want to introduce to their friends, we also hoped to encourage applications through word of mouth.
Results
Emergency recruitment
We were able to secure the necessary personnel in a short period of time with ads that targeted personas with a high degree of precision at a CPA of 5,000 yen.
14 new employees recruited in 2 weeks
By implementing a speedy selection process, we were able to recruit 14 foreign employees in just 2 weeks.
Expanding viewer reach
We expanded the viewer reach to limited reach areas through the referral system.
Testimonial
We were able to recruit effectively in a short period of time. We were also able to expand our reach to rural areas, and we are very satisfied with the results. We would like to continue to receive support from you in our advertising strategy.
Comment
In this project, we were able to contribute to the client's recruitment issues with an effective advertising strategy, and we are happy about that. We would like to continue to grow together with our clients in the future.
Conclusion
The advertising management service that supports the recruitment activities of a temporary staffing agency realized new hires at a CPA of 5,000 yen, and was also able to effectively carry out high-paced recruitment activities and advertising to a limited target.
Case Studies
Click here for an example of advertising management by IGNITE, a company specializing in international marketing with offices in Osaka and Tokyo. We provided advertising services to a staffing agency to support their recruitment efforts. We were able to achieve new hires in a short period while keeping costs low.
Click here for a case study of advertising management by IGNITE, a company specializing in international marketing with offices in Osaka and Tokyo. We implemented advertising management on Google and Yahoo! for a consulting firm, and succeeded in acquiring leads for representatives to participate in free consultations.
Click here for examples of advertising management by IGNITE, a company specializing in international marketing with offices in Osaka and Tokyo. We implemented advertising on Google and Yahoo! with the aim of increasing the number of free consultations and other services for a BtoB advisory company, and contributed to the expansion of the client's business.
Click here for a case study of advertising management by IGNITE, a company specializing in international marketing with offices in Osaka and Tokyo. We provided a construction company with a marketing strategy and measures for "Office Renovation", a service that targets both B2B and B2C customers, with a budget of 2 million yen.
In 2023, we supported the release of a U.S.-based men's luxury umbrella brand in the Japanese market by implementing PPC and social media advertising campaigns.
See how IGNITE’s advertising services helped clients create effective and engaging campaigns across different media platforms. Browse our case studies and get in touch with us for a tailored solution.