10 Best Fashion YouTubers in Japan in 2024
The Japanese fashion market is a vibrant and ever-evolving space, where the role of fashion influencers has become increasingly major. Among them, YouTube influencers hold particular sway, using their platforms to showcase distinctive styles and trends that resonate with a wide audience. Their creative and authentic content inspires viewers' fashion choices on the one hand, and elevates brand visibility on the other hand, driving sales through impactful collaborations.
Many Japanese consumers have a keen interest in fashion and actively seek out the latest trends on platforms like YouTube. This makes influencer marketing a powerful tool for brands to connect directly with their audience, particularly in the fashion industry, where visual storytelling and personal recommendations carry immense weight. Fashion YouTubers excel in this space, blending creativity and relatability to shape consumer preferences and influence market trends.
In this article, we spotlight Japan's top 10 fashion YouTubers to follow in 2024. These creators stand out for the niche they have carved for themselves, redefining the connection between fashion and media and proving to be invaluable partners for brands but also trusted style guides for their followers.
Top 10 Fashion Influencers (By YouTube Subscriber Count)
- Asaginyo
- Genji
- Sasaki Asahi
- Momochi (Momoko Ushie)
- Forza Style
- Soshi Net
- Nakamu
- Rinaty
- Miyu Kawabata
- Hazumu
1. Asaginyo
Channel: asaginyo
Subscribers: 1.24M
Asaginyoo has garnered a devoted following by showcasing a distinctive worldview through her vibrant and playful sense of fashion. On her channel, she skillfully curates and styles a wide range of bold, colorful outfits, offering her viewers practical insights on how to incorporate unique fashion pieces into their own wardrobes. What sets Asaginyoo apart is her ability to blend creativity with boldness, introducing fresh and exciting approaches to fashion that challenge conventional trends. With each video, Asaginyoo breathes new life into the fashion world, empowering her audience to embrace their individuality and experiment with their own style choices.
2. Genji
Channel: genji_official_
Subscribers: 1.01M
Genji has earned widespread recognition for his insightful and accessible approach to fashion, offering clear explanations and practical coordination tips, particularly for affordable brands. His videos are viral among young male viewers who appreciate Genji’s down-to-earth, stylish guidance, empowering them to elevate their everyday wardrobes without spending too much. Genji’s appeal extends beyond men, however, as his content also garners significant attention from female audiences, thanks to his versatile styling techniques and inclusive approach to fashion. Known for his clean, understated aesthetic, Genji excels at crafting simple yet sophisticated outfits that are easy to incorporate into daily life.
3. Asahi Sasaki
Channel: sasakiasahi
Subscribers: 891K
Asahi Sasaki is popular amongst middle-aged and older viewers, who enjoy her refreshing and sophisticated perspective on fashion. Her channel showcases a wide range of elegant, timeless styles tailored to the needs and tastes of mature women, focusing on grace and refinement. Asahi’s ability to provide clear, detailed, and easily digestible fashion advice sets her apart, making her content accessible and valuable to her audience. Her calm, thoughtful approach encourages viewers to embrace their style with confidence, highlighting how age should never be a barrier to looking and feeling chic. Her influence is further underscored by her frequent collaborations with reputable brands, showcasing her credibility and trustworthiness within the fashion community. Asahi's partnerships speak to her strong professional relationships and reflect the significant impact she has in shaping the fashion choices of her audience.
4. Momochi (Momoko Ushie)
Channel: momochi661
Subscribers: 500K
Momochi has built a strong following by offering practical, budget-friendly fashion advice, focusing on stylish, affordable outfits. Her channel is a go-to for women seeking ways to look cute without overspending, with a focus on creating flattering, slimming looks that easily fit into everyday life. Momochi’s content resonates with a wide range of female viewers who appreciate her simple approach to fashion, from mixing affordable pieces to elevating basic outfits. Her relatable, warm personality fosters a strong connection with her audience, making her channel a trusted platform for practical style tips.
5. Forza Style
Channel: FORZASTYLECOM
Subscribers: 289K
Forza Style, a channel curated by model brothers, offers a refined and stylish approach to fashion, blending high-end international brands with their unique sartorial flair. Their videos capture the allure of luxury fashion, expertly showcasing elegant outfits and sophisticated accessories that appeal to both men and women. The brothers’ impeccable taste and eye for detail have positioned their channel as a key reference point for those seeking inspiration in the world of upscale fashion, making their content an invaluable resource for anyone looking to elevate their wardrobe with timeless, high-quality pieces.
6. Soshi Net
Channel: SOSHINet
Subscribers: 259K
Soshi Net has established itself as a valuable resource for sneaker enthusiasts, offering a wealth of content that delves deep into the world of sneakers. The channel provides detailed insights into the latest sneaker trends, comprehensive reviews of new releases, and expert tips on how to style various models. Soshi’s extensive knowledge and passion for sneaker culture appeal to many viewers as he uncovers the cultural significance behind each pair. His thoughtful and in-depth analysis, combined with his genuine enthusiasm, has earned him a dedicated following, making his channel an essential destination for anyone looking to stay informed and engaged in the ever-evolving sneaker scene.
7. Nakamu
Channel: nakamu_nakamu
Subscribers: 159K
Nakamu is a fashion YouTuber renowned for his innovative approach to styling, blending distinctive items in ways that challenge conventional fashion norms. His videos showcase how to create unique, standout outfits that make a statement. With a keen eye for detail and an ability to mix and match unexpected pieces, Nakamu’s creative styling encourages his audience to step outside their comfort zones and explore new fashion possibilities. His bold, original outfits have garnered widespread admiration, influencing a diverse community of fashion enthusiasts who look to him for inspiration and fresh perspectives on personal style.
8. Rinaty
Channel: rinaty_0416
Subscribers: 147K
Rinaty has carved out a unique space in the fashion YouTube community by focusing on styling tips specifically tailored for petite women. Her channel is a treasure trove of practical advice, offering innovative ways for small-statured women to enhance their appearance and feel confident in their outfits. Through thoughtful styling suggestions, such as how to proportionally balance clothing and select flattering cuts, Rinaty empowers her viewers to embrace their body types and create looks that highlight their best features. Her ability to offer clear, relatable guidance has made her a trusted resource for many women with similar body shapes, garnering a loyal following of viewers who appreciate her practical yet stylish approach to fashion.
9. Miyu Kawabata
Channel: kawabatamiyu
Subscribers: 131K
Miyu Kawabata's channel beautifully blends traditional Japanese clothing, such as kimonos, with modern fashion sensibilities, offering a fresh perspective on age-old attire. Through her carefully curated styling tips and thoughtful coordination, she brings the elegance and cultural significance of these garments into contemporary contexts, making them accessible and relevant to today’s fashion-conscious audience. Her content not only celebrates the timeless beauty of traditional Japanese clothing but also reinterprets it in ways that attract domestic and international viewers alike. With an ever-growing following, Kawabata has successfully captured the attention of fashion enthusiasts worldwide, showcasing the rich history and unique charm of Japanese culture while demonstrating how traditional elements can be easily integrated into modern wardrobes.
10. Hazumu
Channel: hazumu
Subscribers: 131K
Hazumu is a prominent Japanese fashion YouTuber who stands out for his distinctive approach and his keen eye for style, drawing in a dedicated following, particularly among young men. His channel offers plenty of fashion insights, in-depth explanations of trending pieces, expert styling advice, and practical tips on how to incorporate the latest looks into everyday wardrobes. Hazumu’s content is marked by a polished, professional editing style that enhances the viewing experience, while his clear explanations make fashion accessible to those just starting to explore personal style. With a focus on both current trends and timeless fashion principles, Hazumu has positioned himself as a trusted resource for viewers seeking to stay informed and inspired by the evolving world of fashion.
Conclusion
Through their innovative content and distinctive fashion perspectives, Japanese fashion YouTubers inspire daily style choices, contribute to shaping fashion trends, and often drive market shifts through strategic brand partnerships and collaborations. As we look toward 2025, these influencers are poised to continue injecting fresh ideas and energy into the fashion scene, each contributing their unique touch to the industry. For brands, collaborating with these fashion YouTubers has become a key strategy to engage with a highly receptive audience, enhance brand visibility, and boost sales.
