10 Best Fashion YouTubers in Japan in 2024

The Japanese fashion market is a dynamic and ever-evolving field where the influence of fashion influencers is increasingly essential. Fashion influencers who leverage their platform on YouTube to share their unique styles and trends have a significant impact on many viewers. Their genuine and engaging content directly affects viewers' fashion choices, enhances brand recognition, and boosts sales.

Japanese consumers have a keen interest in fashion, constantly checking the latest trends and styles through social media platforms like YouTube. Influencer marketing is an effective way for brands to connect directly with consumers, especially in the fashion sector, where its impact is immense. Fashion influencers on YouTube wield significant influence over their audience through their creative content and successful collaborations with brands.

This article introduces Japan's top 10 fashion YouTubers to watch in 2024. Their channels offer unique and captivating styles, providing viewers with new fashion ideas and trends. Their influence directly impacts viewers' everyday fashion choices and plays a crucial role in shaping market trends through brand collaborations.

Fashion YouTubers' content goes beyond mere style introductions, building trust with their audience through intimate communication. Their videos offer practical fashion advice and serve as effective platforms for conveying brand appeal. Refer to this list, check out their channels, and find your next fashion inspiration.

Top 10 Fashion Influencers (by YouTube subscribers)

1. Asaginyo
2. Genji
3. Sasaki Asahi
4. Momochi (Momoko Ushie)
5. FORZA STYLE
6. SOSHI Net
7. Nakamu
8. Rinaty
9. Miyu Kawabata
10. Hazumu

1. Asaginyo

Channel: @asaginyo

Subscribers: 1.24M

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Asaginyoo captivates many fans with her unique worldview and fun sense of fashion. Her channel features colorful and unique outfits, teaching viewers how to use distinctive fashion items. Asaginyoo brings a fresh breeze to the fashion world with her creativity and bold style. Her approachable communication with viewers is also one of her charms.

2. Genji

Channel: @genji_official_

Subscribers: 1.01M

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Genji is popular for his clear explanations of fashion information and coordination tips for affordable brands. His videos are viral among young male viewers, offering practical fashion advice. He also enjoys high popularity among women, attracting a broad audience. Genji's style is simple and sophisticated, proposing easy-to-adopt outfits for everyday life.

3. Asahi Sasaki

Channel: @sasakiasahi

Subscribers: 891K

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Asahi Sasaki is a fashion YouTuber popular amongst middle-aged and older viewers. Her channel mainly features elegant and refined styles, providing abundant fashion advice for mature women. Her thorough and easy-to-understand explanations are a major attraction for many viewers. She frequently collaborates with companies, demonstrating her high reliability and influence.

4. Momochi (Momoko Ushie)

Channel: @momochi661

Subscribers: 500K

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Momochi introduces easy-to-understand ways to wear affordable items and slimming outfits. Her channel is popular for practical styles that are easy to incorporate into daily life and methods to enjoy fashion at reasonable prices. Momochi’s channel is supported by a wide range of female viewers, providing practical fashion information. Her approachable personality is also a key factor in her popularity.

5. FORZA STYLE

Channel: @FORZASTYLECOM

Subscribers: 289K

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Forza Style features stylish outfits by model brothers and showcases overseas brand items. Their videos are supported by many viewers regardless of gender, conveying the charm of luxurious fashion items. Their sophisticated style serves as a reference for many fashion enthusiasts.

6. SOSHI Net

Channel: @SOSHINet

Subscribers: 259K

SOSHI Net is a channel rich in sneaker-related information. It offers content that sneaker enthusiasts can’t get enough of, such as the latest sneaker trends, purchase reviews, and coordination suggestions. His detailed reviews and expertise are supported by many viewers, making his channel a must-see for those interested in sneaker culture.

7. Nakamu

Channel: @nakamu_nakamu

Subscribers: 159K

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Nakamu is a YouTuber popular for his original fashion coordination. His videos propose unique styles using distinctive items, providing viewers with new fashion ideas. Nakamu’s creatively rich outfits influence many fashion enthusiasts.

8. Rinaty

Channel: @rinaty_0416

Subscribers: 147K

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Rinaty introduces outfits mainly for petite women. Her videos are full of advice for small-statured women to look more attractive, including ways to wear clothes and styling tips. Many viewers, especially those with similar body types, support her practical fashion information.

9. Miyu Kawabata

Channel: @kawabatamiyu

Subscribers: 131K

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Miyu Kawabata introduces fashion coordination using traditional Japanese clothing such as kimonos. Her channel features modernized styles of traditional Japanese beauty, gaining support from many viewers. Her videos are also popular among international viewers, widely conveying the charm of Japanese culture and fashion.

10. Hazumu

Channel: @hazumu

Subscribers: 131K

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Hazumu is a Japanese fashion YouTuber who captivates many viewers with his unique perspective and style. His channel offers detailed explanations of trending items and styling tips, especially popular among young men. His videos are characterized by professional editing and easy-to-understand explanations, making them accessible to fashion beginners. Hazumu's content is a valuable resource for viewers seeking the latest fashion information.

Conclusion

Japanese fashion YouTubers have a strong influence on their audience through their creative content. Their videos impact viewers' daily fashion choices and play a crucial role in shaping market trends through brand collaborations. These YouTubers to watch in 2024 will continue to bring new breezes to the fashion industry with their unique styles and content. For brands, partnering with them is an important strategy to attract consumer interest and increase sales. Refer to this list, check out their channels, and find your next fashion inspiration.