International Growth Consulting for an Aesthetic Salon

Service
PR & Branding
PROJECT DETAILS

Digital Support for Global Salon Expansion

An aesthetic salon in Osaka wanted to attract more foreign clients but lacked multilingual tools and visibility. IGNITE provided strategy consulting, an English website, staff manuals, and an integrated reservation system to boost customer communication and bookings.

Category
International Growth Consulting for an Aesthetic Salon
Client
Aesthetic Salon in Osaka
Challenges

No Multilingual Promotion Channels

The client had no English marketing material or digital assets, which limited foreign customer discovery and caused confusion online

Our Solution

English Website and SEO Strategy

We developed an English version of the client’s website, optimized for relevant keywords and localized content to ensure global users understood the salon’s unique services.

Challenges

Limited Booking Access for Tourists

Staff were unsure how to confirm or handle English-language bookings, and tourists often lacked local contact numbers, leading to missed appointments.

Our Solution

Multilingual Booking Funnel

We implemented a reservation system that accepted English bookings and translated them into Japanese for staff. Automated reminders reduced no-show risk.

Challenges

No English Materials for Clients

There were no English materials explaining treatments or prices, which caused miscommunication and reduced trust among foreign clients.

Our Solution

Translated Menus and FAQs

We created an English treatment menu and a comprehensive FAQ section to clearly present services and address common concerns like allergies.

Challenges

Staff Anxiety Around Foreign Clients

Staff were hesitant to interact with English-speaking clients due to a lack of language training and confidence.

Our Solution

Staff Training and English Manual

We developed a manual with translated service phrases, simple questions, and communication guides, paired with training to ease language anxiety.

PR & Branding

Results

Leads Increased by 4x

The English website and multilingual booking system attracted a surge of new foreign customers, quadrupling the number of inquiries.

Improved Operational Efficiency

Automated booking workflows and ready-made templates reduced staff workload, streamlining service delivery for foreign clients.

Reduction in Stress Levels

Training and English support materials helped staff feel more confident and comfortable serving global customers.

Testimonial

Comment

Conclusion

Case Studies

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