Marketing Strategy for Organic Supplement Brand
Developing a unified marketing strategy that tripled Amazon sales for a Japanese supplement brand through branding, paid ads, and e-commerce optimization.
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Marketing Strategy for Organic Supplement Brand
PROJECT DETAILS
Marketing Strategy for Organic Supplement Brand
We partnered with a Japanese chlorella supplement brand to implement a unified marketing strategy across their e-commerce platforms, including Amazon, Rakuten, and Shopify. Our goal was to strengthen branding, improve repeat purchases, and establish a stable growth model for direct-to-consumer sales.
Category
Marketing Strategy for Organic Supplement Brand
Client
Supplement Manufacturer
Challenges
Inconsistent Marketing Messaging
The product lacked a consistent message across online platforms, which led to poor engagement and confusion about its value proposition.
Our Solution
Direction and Persona Alignment
We created detailed marketing guidelines, researched the target audience, refined the value proposition, and aligned messaging across Amazon, Rakuten, Shopify, and social media.
Challenges
Weak Brand Identity and Low Social Engagement
The branding was unclear, and engagement on platforms like Instagram was limited, affecting overall recognition and trust.
Our Solution
Content and Campaign Development
We launched an Instagram follower acquisition campaign and created branded content, resulting in over 1,000 followers—ten times the original amount—and boosted social proof.
Challenges
Intense Online Marketplace Competition
Competitors on Amazon and Rakuten were launching similar products, making it hard to stand out and retain customers, especially as focus shifted from the brand’s own Shopify site.
Our Solution
Multi-Platform Advertising Strategy
We managed paid ads on Amazon and Rakuten, improved product pages, re-activated Shopify with exclusive campaigns, and refined the Instagram presence to increase visibility and trust.
Challenges
Neglected Shopify Site Performance
As advertising efforts focused on marketplaces, Shopify was underutilized and saw a drop in visitors and sales.
Our Solution
Optimization & Campaign Planning
We clarified Shopify’s positioning, improved its design and usability, introduced new payment options, and managed exclusive campaigns to drive traffic and boost sales.
PR & Branding
Results
Stronger Brand Identity & Unified Messaging
The brand’s marketing message was unified across all touchpoints, improving engagement, customer understanding, and repeat purchase behavior.
Significant Growth on Social Media
Our Instagram follower campaign increased followers by over 1,000 people—a tenfold improvement that enhanced the brand’s credibility and presence.
Sales Boost on All Platforms
Sales on Amazon rose from 1.5 million yen to 4 million yen, and Rakuten sales increased from 300,000 yen to 1.2 million yen. Shopify monthly sales grew from 70,000 yen to 490,000 yen, thanks to platform optimization and targeted ads.
Testimonial
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Conclusion
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