Multi-Channel Lead Generation for Construction Firm

Service
Advertising & Media
PROJECT DETAILS

Integrated Office Renovation Campaign

IGNITE developed and managed a multi-platform lead generation strategy for a construction firm’s “Office Renovation” service. Our efforts targeted both B2B and B2C audiences through Facebook Ads, direct email marketing, and website form campaigns.

Category
Multi-Channel Lead Generation for Construction Firm
Client
Construction Company
Challenges

Reaching Both B2B and B2C Segments

The office renovation service needed to appeal to both corporate decision-makers and small business owners, but previous campaigns lacked a clear strategy for targeting these distinct audiences.

Our Solution

Multi-Segment Strategy and Persona Targeting

We built unique personas for B2B and B2C audiences, tailoring creative and targeting for each group through segmented ad sets and landing pages.

Challenges

Uncertainty Around Channel Effectiveness

With a variety of potential marketing channels, the client struggled to identify which platforms would deliver the best lead generation results.

Our Solution

Test Marketing Across Key Platforms

We conducted channel testing on platforms like Facebook and B2B contact sites, measuring lead quality and volume to identify the most effective placements.

Challenges

Managing a Large Monthly Budget Efficiently

With a monthly budget of 2,000,000 yen, the client needed to allocate spend wisely to generate a high volume of quality leads without waste.

Our Solution

Smart Budgeting and Cost-Per-Lead Optimization

By analyzing performance metrics, we continuously optimized ad spend toward the highest-performing campaigns to maintain a CPA of approximately 10,000 yen.

Challenges

Lack of a Scalable, Long-Term Lead System

The client lacked a consistent system for generating leads over time, relying on short-term tactics rather than a sustainable strategy.

Our Solution

Scalable Lead Generation Infrastructure

We implemented tracking tools, analyzed behavioral data, and recommended SEO and content strategies to support ongoing lead generation beyond paid ads.

Advertising & Media

Results

200+ Monthly Leads Generated

Our integrated strategy delivered an average of over 200 high-quality leads per month across both B2B and B2C segments.

CPA Held to 10,000 Yen

Our optimization efforts kept the cost per acquisition at approximately 10,000 yen, maximizing the effectiveness of the 2,000,000 yen budget.

Foundation for Long-Term Growth

We built a system that enables the client to maintain steady lead generation through a combination of paid and organic strategies.

Testimonial

Comment

Conclusion

Case Studies

Ready to Get Started and IGNITE your business?