PPC Management for an Accessories Brand

Service
PPC Advertising
PROJECT DETAILS

Ad Campaign for Japan Market Entry

IGNITE supported the launch of a U.S.-based luxury umbrella brand in Japan by executing a highly targeted Google PPC and social media ad strategy. Our focus was on persona-based planning, creative development, and real-time optimization to generate revenue and brand recognition.

Category
PPC Management for an Accessories Brand
Client
Luxury Umbrella Brand
Challenges

Entering a New Market

Launching in Japan required understanding local consumer behavior and adapting ad strategies to match market expectations.

Our Solution

Localized Persona and Media Planning

We built Japan-specific personas and selected appropriate platforms and channels based on Japanese consumer media habits.

Challenges

Limited Initial Market Data

With no previous data from Japan, performance forecasting and targeting were challenging in the early campaign stages.

Our Solution

Tailored Creative Production

Our creative team produced over 300 localized ad variations, aligning brand aesthetics with Japanese market expectations.

Challenges

Limited Initial Market Data

With no previous data from Japan, performance forecasting and targeting were challenging in the early campaign stages.

Our Solution

Real-Time Performance Monitoring

We monitored ad performance daily, adjusting bids, budgets, and creatives to quickly respond to trends and user behavior.

Challenges

Maximizing ROAS Quickly

The campaign had to show results fast, with strict ROAS expectations and a short runway for performance improvement.

Our Solution

Advanced Tagging and Analytics Setup

By optimizing Google Tag Manager and refining event tracking, we ensured precise performance analysis and effective budget reallocation.

PPC Advertising

Results

300% ROAS in 2 Months

Our campaigns achieved a 300% return on ad spend within the first two months, proving the strategy's efficiency.

$50,000 in Monthly Revenue

With effective persona targeting and continuous optimization, monthly sales climbed to $50,000 shortly after launch.

14.2% Higher Average Order Value

Improvements in creative messaging and user targeting led to a 14.2% increase in average order value compared to earlier periods.

Testimonial

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Conclusion

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