System Development for an English Conversation School
Exceeding lead acquisition goals for an English school expansion in Tokyo through a strategic, full-funnel ad campaign that boosted performance by 247%.
PPC Advertising
PPC Management for an Accessories Brand
PROJECT DETAILS
Ad Campaign for Japan Market Entry
IGNITE supported the launch of a U.S.-based luxury umbrella brand in Japan by executing a highly targeted Google PPC and social media ad strategy. Our focus was on persona-based planning, creative development, and real-time optimization to generate revenue and brand recognition.
Luxury Umbrella Brand
Challenges
Entering a New Market
Launching in Japan required understanding local consumer behavior and adapting ad strategies to match market expectations.
Our Solution
Localized Persona and Media Planning
We built Japan-specific personas and selected appropriate platforms and channels based on Japanese consumer media habits.
Challenges
Balancing Global Brand Identity
The brand needed ad creatives that resonated with Japanese customers while maintaining its U.S. luxury brand image.
Our Solution
Tailored Creative Production
Our creative team produced over 300 localized ad variations, aligning brand aesthetics with Japanese market expectations.
Challenges
Limited Initial Market Data
With no previous data from Japan, performance forecasting and targeting were challenging in the early campaign stages.
Our Solution
Real-Time Performance Monitoring
We monitored ad performance daily, adjusting bids, budgets, and creatives to quickly respond to trends and user behavior.
Challenges
Maximizing ROAS Quickly
The campaign had to show results fast, with strict ROAS expectations and a short runway for performance improvement.
Our Solution
Advanced Tagging and Analytics Setup
By optimizing Google Tag Manager and refining event tracking, we ensured precise performance analysis and effective budget reallocation.
PPC Advertising
Results
300% ROAS in 2 Months
Our campaigns achieved a 300% return on ad spend within the first two months, proving the strategy's efficiency.
$50,000 in Monthly Revenue
With effective persona targeting and continuous optimization, monthly sales climbed to $50,000 shortly after launch.
14.2% Higher Average Order Value
Improvements in creative messaging and user targeting led to a 14.2% increase in average order value compared to earlier periods.
