System Development for an English Conversation School
Exceeding lead acquisition goals for an English school expansion in Tokyo through a strategic, full-funnel ad campaign that boosted performance by 247%.
Advertising & Media
Recruitment Support for a Foreign Staffing Agency
PROJECT DETAILS
Digital Advertising for Streamlined Recruitment
IGNITE supported a staffing agency that dispatches foreign workers across Japan with a data-driven advertising strategy. By focusing on social media ads and implementing a referral system, we reduced their cost-per-acquisition from over 100,000 yen to just 5,000 yen while securing hires in as little as two weeks.
Foreign worker dispatch company
Challenges
High Cost Per Acquisition
The client relied heavily on job boards, often spending over 100,000 yen to hire a single worker, especially in urgent situations requiring fast turnaround.
Our Solution
Targeted Facebook and Instagram Ads
We shifted urgent recruitment efforts to social media, using geo-targeted and persona-driven ad campaigns to find candidates faster and at a lower cost. This approach consistently delivered new hires at an average CPA of 5,000 yen.
Challenges
Urgent and High-Volume Hiring Needs
The client regularly faced tight deadlines and the need to hire large groups quickly—sometimes over 10 workers in just one week.
Our Solution
High-Speed Lead Generation
Instead of relying on job platforms, we used proactive advertising through Facebook and Instagram. These platforms allowed us to reach users more directly, generating 14 new hires in just two weeks during one campaign.
Challenges
Limited Reach in Rural Areas
The client needed to recruit in rural parts of Japan, where traditional ads had limited visibility due to smaller populations.
Our Solution
Referral-Based Reach Expansion
We introduced an incentive-driven referral program to extend ad reach through word-of-mouth and social sharing. This enabled ads to gain traction even in low-impression regions.
Challenges
Mismatch in Applicant Quality
Despite receiving applications, the client struggled with mismatched candidates, leading to wasted time and increased hiring costs.
Our Solution
Stronger Screening & Evaluation System
We optimized the applicant screening process by clarifying interview evaluation criteria and implementing a more thorough document review. This minimized mismatches and improved overall recruitment efficiency.
Advertising & Media
Results
Reduced Cost Per Hire
By using persona-specific targeting on social media, we dramatically cut recruitment costs from 100,000 yen to 5,000 yen per hire in urgent situations.
14 Hires in 2 Weeks
Through fast-tracked advertising and application follow-up, the client secured 14 hires within just two weeks.
Expanded Rural Reach
Thanks to a new referral system, ads reached rural candidates previously untouched by conventional recruitment campaigns.
