Recruitment Support for a Foreign Staffing Agency

Service
Advertising & Media
PROJECT DETAILS

Digital Advertising for Streamlined Recruitment

IGNITE supported a staffing agency that dispatches foreign workers across Japan with a data-driven advertising strategy. By focusing on social media ads and implementing a referral system, we reduced their cost-per-acquisition from over 100,000 yen to just 5,000 yen while securing hires in as little as two weeks.

Category
Recruitment Support for a Foreign Staffing Agency
Client
Foreign Worker Dispatch Company
Challenges

High Cost Per Acquisition

The client relied heavily on job boards, often spending over 100,000 yen to hire a single worker, especially in urgent situations requiring fast turnaround.

Our Solution

Targeted Facebook and Instagram Ads

We shifted urgent recruitment efforts to social media, using geo-targeted and persona-driven ad campaigns to find candidates faster and at a lower cost. This approach consistently delivered new hires at an average CPA of 5,000 yen.

Challenges

Urgent and High-Volume Hiring Needs

The client regularly faced tight deadlines and the need to hire large groups quickly—sometimes over 10 workers in just one week.

Our Solution

High-Speed Lead Generation

Instead of relying on job platforms, we used proactive advertising through Facebook and Instagram. These platforms allowed us to reach users more directly, generating 14 new hires in just two weeks during one campaign.

Challenges

Limited Reach in Rural Areas

The client needed to recruit in rural parts of Japan, where traditional ads had limited visibility due to smaller populations.

Our Solution

Referral-Based Reach Expansion

We introduced an incentive-driven referral program to extend ad reach through word-of-mouth and social sharing. This enabled ads to gain traction even in low-impression regions.

Challenges

Mismatch in Applicant Quality

Despite receiving applications, the client struggled with mismatched candidates, leading to wasted time and increased hiring costs.

Our Solution

Stronger Screening & Evaluation System

We optimized the applicant screening process by clarifying interview evaluation criteria and implementing a more thorough document review. This minimized mismatches and improved overall recruitment efficiency.

Advertising & Media

Results

Reduced Cost Per Hire

By using persona-specific targeting on social media, we dramatically cut recruitment costs from 100,000 yen to 5,000 yen per hire in urgent situations.

14 Hires in 2 Weeks

Through fast-tracked advertising and application follow-up, the client secured 14 hires within just two weeks.

Expanded Rural Reach

Thanks to a new referral system, ads reached rural candidates previously untouched by conventional recruitment campaigns.

Testimonial

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Conclusion

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