Marketing Strategy for Online International Money Transfer Service

Service
Digital Marketing
PROJECT DETAILS

Comprehensive Marketing Strategy for Market Entry in Japan

We planned and executed full-funnel marketing initiatives for an online international remittance platform, including marketing asset development, ad management, and lead generation campaigns, while identifying and optimizing key user flows.

Category
Marketing Strategy for Online International Money Transfer Service
Client
International Online Money Transfer Service
Challenges

Lack of Clear Targeting and Direction Post-Launch

The client had launched its service in Japan without any marketing simulations, defined personas, or goals. This resulted in weak user acquisition, unclear messaging, and underperformance across channels.

Our Solution

Marketing Strategy and Persona Development

We defined target personas and market positioning through data-driven research. A detailed KPI and P&L simulation provided clarity on how the marketing should be structured to meet business objectives.

Challenges

Low Conversion Rate and High CPA from Ads

Previous efforts using Google Ads, influencers, and social media failed to convert effectively, yielding a low CVR of 1.70% and a high CPA of 4,871 yen, resulting in poor ROI.

Our Solution

Optimized Google Ad Campaigns and Landing Page

We audited and rebuilt the Google PPC campaign and redesigned the landing page with persuasive copy. Monthly testing and optimizations improved the CVR to 5.62% and decreased the CPA to 2,691 yen.

Challenges

Low User Retention and Short LTV

As ad-driven traffic increased, it became evident that many users only used the service once, causing the client to struggle with building a sustainable business model.

Our Solution

User Experience and Retention Optimization

We improved the user interface of the dashboard and introduced segmented email campaigns. As a result, return usage rates increased from 32% to 53%, boosting the overall LTV.

Challenges

Zero Brand Recognition and Market Trust

Entering a highly regulated industry, the client lacked any local brand image or credibility among Japanese consumers and partners.

Our Solution

PR Campaigns to Build Credibility

We executed targeted PR activities, managed media placements, and ran YouTube PR ads. These efforts led to a 118% increase in branded search volume, signaling stronger awareness and trust.

Digital Marketing

Results

Improved Ad Performance

Boosted the CVR from 1.70% to 5.62% and reduced the CPA from 4,871 yen to 2,691 yen through optimized ad and landing page performance.

Increased User Retention

Enhanced UX and email marketing increased the percentage of returning users from 32% to 53%, significantly increasing user LTV.

Stronger Brand Recognition

Achieved a 118% increase in branded searches through focused PR efforts and video ad campaigns, establishing credibility in a competitive market.

Testimonial

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Conclusion

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