Marketing Strategy for Online International Money Transfer Service
Developing a full-funnel marketing strategy to drive customer acquisition and repeat business for an international remittance platform entering the Japanese market.
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Marketing Strategy for Online International Money Transfer Service
PROJECT DETAILS
Comprehensive Marketing Strategy for Market Entry in Japan
We planned and executed full-funnel marketing initiatives for an online international remittance platform, including marketing asset development, ad management, and lead generation campaigns, while identifying and optimizing key user flows.
Category
Marketing Strategy for Online International Money Transfer Service
Client
International Online Money Transfer Service
Challenges
Lack of Clear Targeting and Direction Post-Launch
The client had launched its service in Japan without any marketing simulations, defined personas, or goals. This resulted in weak user acquisition, unclear messaging, and underperformance across channels.
Our Solution
Marketing Strategy and Persona Development
We defined target personas and market positioning through data-driven research. A detailed KPI and P&L simulation provided clarity on how the marketing should be structured to meet business objectives.
Challenges
Low Conversion Rate and High CPA from Ads
Previous efforts using Google Ads, influencers, and social media failed to convert effectively, yielding a low CVR of 1.70% and a high CPA of 4,871 yen, resulting in poor ROI.
Our Solution
Optimized Google Ad Campaigns and Landing Page
We audited and rebuilt the Google PPC campaign and redesigned the landing page with persuasive copy. Monthly testing and optimizations improved the CVR to 5.62% and decreased the CPA to 2,691 yen.
Challenges
Low User Retention and Short LTV
As ad-driven traffic increased, it became evident that many users only used the service once, causing the client to struggle with building a sustainable business model.
Our Solution
User Experience and Retention Optimization
We improved the user interface of the dashboard and introduced segmented email campaigns. As a result, return usage rates increased from 32% to 53%, boosting the overall LTV.
Challenges
Zero Brand Recognition and Market Trust
Entering a highly regulated industry, the client lacked any local brand image or credibility among Japanese consumers and partners.
Our Solution
PR Campaigns to Build Credibility
We executed targeted PR activities, managed media placements, and ran YouTube PR ads. These efforts led to a 118% increase in branded search volume, signaling stronger awareness and trust.
Digital Marketing
Results
Improved Ad Performance
Boosted the CVR from 1.70% to 5.62% and reduced the CPA from 4,871 yen to 2,691 yen through optimized ad and landing page performance.
Increased User Retention
Enhanced UX and email marketing increased the percentage of returning users from 32% to 53%, significantly increasing user LTV.
Stronger Brand Recognition
Achieved a 118% increase in branded searches through focused PR efforts and video ad campaigns, establishing credibility in a competitive market.
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