Global Marketing Strategy for Promoting Sake and Shochu
Executing a full marketing strategy to boost global visibility for a sake and shochu association, resulting in a 15,185.7% increase in organic traffic.
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Global Marketing Strategy for Promoting Sake and Shochu
PROJECT DETAILS
Full Marketing Strategy and Management Support for Global Promotion
We partnered with a Japanese sake and shochu association to provide end-to-end support for their international marketing efforts. This included launching a new website, implementing a comprehensive SEO strategy, translating and adapting educational content, and building their social media presence.
Category
Global Marketing Strategy for Promoting Sake and Shochu
Client
Japanese Sake and Shochu Makers Association
Challenges
Outdated Website Design and Structure
The client’s existing website had a legacy design that did not align with its renewed global image. It also lacked user-friendly functionality, with poor loading speed, structure, and usability for international visitors.
Our Solution
Website Renewal and CMS Installation
We developed a new website structure and design that reflects the brand’s modern global identity. A WordPress CMS was installed to allow internal staff to easily update content, news, and campaigns.
Challenges
Large Volume of Unstructured Bilingual Content
The association had a wide range of content in both Japanese and English, mainly in brochures and offline materials, but no strategy for converting and delivering it online.
Our Solution
Digital Content Planning and Localization
We analyzed the content and restructured it based on two user types: beginners and advanced audiences. Content was translated, rewritten, and optimized with long-form, downloadable, and interactive formats for web use.
Challenges
Low Search Engine Visibility and Organic Reach
The site lacked SEO optimization, limiting its ability to be discovered by global users searching for information on sake and shochu.
Our Solution
Comprehensive SEO Strategy
We implemented monthly SEO-focused initiatives, including content creation, keyword research, internal linking, and external backlink building. These efforts aimed to create a self-sustaining organic growth channel.
Challenges
Lack of Online Presence and Community Engagement
The association had little to no presence on social media platforms and lacked a strategy to promote content or engage a global audience.
Our Solution
Social Media Growth and Campaign Management
We launched and managed Facebook and Instagram accounts with content tailored to sake lovers and curious newcomers. Ad campaigns, branding strategy, and daily content planning resulted in consistent growth and engagement.
SEO Marketing
Results
Website Visibility Boost
SEO efforts resulted in a 1,440% increase in top-ranked pages, 29,800% more backlinks, and a 15,185.7% increase in organic traffic.
Content Optimization Success
Reorganized content by user type improved on-page retention and user engagement, transforming offline materials into valuable digital resources.
Social Media Growth
Grew Facebook to over 11,500 followers and Instagram to over 2,900, maintaining a 15% monthly engagement rate through targeted campaigns.
Testimonial
Comment
Conclusion
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