Global Marketing Strategy for Promoting Sake and Shochu

Service
SEO Marketing
PROJECT DETAILS

Full Marketing Strategy and Management Support for Global Promotion

We partnered with a Japanese sake and shochu association to provide end-to-end support for their international marketing efforts. This included launching a new website, implementing a comprehensive SEO strategy, translating and adapting educational content, and building their social media presence.

Category
Global Marketing Strategy for Promoting Sake and Shochu
Client
Japanese Sake and Shochu Makers Association
Challenges

Outdated Website Design and Structure

The client’s existing website had a legacy design that did not align with its renewed global image. It also lacked user-friendly functionality, with poor loading speed, structure, and usability for international visitors.

Our Solution

Website Renewal and CMS Installation

We developed a new website structure and design that reflects the brand’s modern global identity. A WordPress CMS was installed to allow internal staff to easily update content, news, and campaigns.

Challenges

Large Volume of Unstructured Bilingual Content

The association had a wide range of content in both Japanese and English, mainly in brochures and offline materials, but no strategy for converting and delivering it online.

Our Solution

Digital Content Planning and Localization

We analyzed the content and restructured it based on two user types: beginners and advanced audiences. Content was translated, rewritten, and optimized with long-form, downloadable, and interactive formats for web use.

Challenges

Low Search Engine Visibility and Organic Reach

The site lacked SEO optimization, limiting its ability to be discovered by global users searching for information on sake and shochu.

Our Solution

Comprehensive SEO Strategy

We implemented monthly SEO-focused initiatives, including content creation, keyword research, internal linking, and external backlink building. These efforts aimed to create a self-sustaining organic growth channel.

Challenges

Lack of Online Presence and Community Engagement

The association had little to no presence on social media platforms and lacked a strategy to promote content or engage a global audience.

Our Solution

Social Media Growth and Campaign Management

We launched and managed Facebook and Instagram accounts with content tailored to sake lovers and curious newcomers. Ad campaigns, branding strategy, and daily content planning resulted in consistent growth and engagement.

SEO Marketing

Results

Website Visibility Boost

SEO efforts resulted in a 1,440% increase in top-ranked pages, 29,800% more backlinks, and a 15,185.7% increase in organic traffic.

Content Optimization Success

Reorganized content by user type improved on-page retention and user engagement, transforming offline materials into valuable digital resources.

Social Media Growth

Grew Facebook to over 11,500 followers and Instagram to over 2,900, maintaining a 15% monthly engagement rate through targeted campaigns.

Testimonial

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Conclusion

Case Studies

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