SEO Marketing for a Matchmaking App

Service
SEO Marketing
PROJECT DETAILS

Driving Organic Growth for a Dating App

IGNITE partnered with a Japan-based matchmaking service to reduce their reliance on costly paid ads. Through advanced SEO strategies, content creation, and marketing automation, we helped them increase organic traffic tenfold and significantly improve conversion rates.

Category
SEO Marketing for a Matchmaking App
Client
Matchmaking Service
Challenges

Costly Paid Advertising

The client heavily depended on paid media, which led to rising costs and diminishing returns. They needed a more cost-effective and sustainable lead generation strategy.

Our Solution

Persona-Focused SEO Strategy

We refined target personas and created SEO content aligned with their needs. Combined with technical optimizations and user-focused web design, this strategy drew high-intent users to the site.

Challenges

Low Organic Visibility

With fierce competition in the dating industry, the client's site struggled to rank for keywords that mattered most to potential users.

Our Solution

High-Quality Content & Backlink Strategy

We developed rich, informative content to match user search intent and implemented a backlink acquisition strategy. This pushed key pages into top-ranking positions.

Challenges

Inefficient Lead Conversion

Although traffic increased, many visitors failed to take further action, leading to low conversion efficiency.

Our Solution

Automated Lead Nurturing

We introduced behavior-triggered email automation to engage visitors post-visit. This helped qualify leads and boosted inquiry-to-signup conversions.

Challenges

Poor Lead Qualification

The broad targeting led to unqualified leads, resulting in wasted resources during the follow-up process.

Our Solution

Content Filtering for Better Lead Quality

We created content that transparently communicated service pricing and expectations, which naturally filtered out mismatched leads early in the funnel.

SEO Marketing

Results

10x Organic Traffic Increase

Within three months, organic search users jumped to over 21,000, drastically reducing dependency on paid acquisition

Top 3 Keyword Rankings

Key service pages ranked in the top three for primary keywords, outpacing competitors and increasing brand visibility.

1.5x More Conversions

Educational content and email automation improved conversion rates by 1.5 times while reducing the time spent on unqualified leads.

Testimonial

Comment

Conclusion

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