Building a B2B Brand in Japan via Facebook

To strengthen its local presence, the Japan subsidiary of a Denmark-based pump manufacturer enlisted IGNITE to manage its Facebook page. We created and posted localized content, expanded post categories, and used targeted ads to boost engagement and visibility.

Low Brand Recognition in Japan

The company struggled to build awareness in the Japanese market, especially among municipal and industrial buyers unfamiliar with their brand.

Our Solution

Specialized Content Strategy

We developed monthly content tailored to the B2B audience, highlighting product specs, corporate updates, and relevant industry news to establish authority.

Challenges

Few Followers, Limited Reach

Despite launching a Facebook page, audience growth was stagnant, limiting the visibility of product updates and company news.

Our Solution

Follower Campaign with Targeted Ads

We ran interest-based ad campaigns using creative informed by competitor research, increasing followers efficiently within the target industry segments.

Challenges

Audience Fatigue from Repetitive Posts

Posts were focused only on product promotion, making it hard to keep audiences interested and returning for updates.

Our Solution

Rotating Multi-Category Content Plan

We diversified posts into three content types—product info, case studies, and company news—to keep the feed dynamic and engaging.

Challenges

Lack of Localized Communication Style

Global messaging didn’t fully resonate with Japanese audiences, leading to lower engagement and weaker emotional connection.

Our Solution

Culturally-Tailored Visuals and Messaging

We adjusted copy tone and design elements to align with Japanese business communication norms, increasing relatability and local appeal.

Social Media Marketing

Results

Follower Count Grew 3,800%

Followers increased from 30 to 1,142 in about one year through a consistent mix of organic posts and ad campaigns.

Stronger Brand Recognition

The increase in followers drove more visits to the corporate website and led to an uptick in B2B inquiries and brand recall.

Sustained User Engagement

Post variety helped maintain user interest, turning passive followers into engaged brand advocates and repeat visitors.

Testimonial

Comment

Conclusion

Case Studies

Ad Management for a Shopping Mall

Learn how IGNITE helped a shopping mall in Osaka exceed its Instagram and LINE ad impression goals, achieving over 17 million total impressions and boosting campaign awareness.

Social Media Marketing

Social Media Management for an Industrial Pump Manufacturer

Discover how IGNITE boosted the social media following of a global pump manufacturer in Japan by 3,800% through expert social media content and audience targeting.

Social Media Marketing

LinkedIn Account and Post Management for IT Recruitment Agency

See how IGNITE helped an international IT recruitment agency grow their Japanese audience and increase job seeker sign-ups through LinkedIn strategy, content, and data-driven engagement.

Social Media Marketing

Managing Social Media for Cryptocurrency

See how IGNITE increased engagement and followers for a crypto project by managing Japanese Twitter campaigns and NFT promo

Social Media Marketing