Managing Instagram and LINE ad campaigns to drive over 17 million impressions and boost seasonal sale awareness for a major shopping mall in Osaka.
Social Media Management for an Industrial Pump Manufacturer
Building a B2B Brand in Japan via Facebook
To strengthen its local presence, the Japan subsidiary of a Denmark-based pump manufacturer enlisted IGNITE to manage its Facebook page. We created and posted localized content, expanded post categories, and used targeted ads to boost engagement and visibility.
Low Brand Recognition in Japan
The company struggled to build awareness in the Japanese market, especially among municipal and industrial buyers unfamiliar with their brand.
Our Solution
Specialized Content Strategy
We developed monthly content tailored to the B2B audience, highlighting product specs, corporate updates, and relevant industry news to establish authority.
Few Followers, Limited Reach
Despite launching a Facebook page, audience growth was stagnant, limiting the visibility of product updates and company news.
Our Solution
Follower Campaign with Targeted Ads
We ran interest-based ad campaigns using creative informed by competitor research, increasing followers efficiently within the target industry segments.
Audience Fatigue from Repetitive Posts
Posts were focused only on product promotion, making it hard to keep audiences interested and returning for updates.
Our Solution
Rotating Multi-Category Content Plan
We diversified posts into three content types—product info, case studies, and company news—to keep the feed dynamic and engaging.
Lack of Localized Communication Style
Global messaging didn’t fully resonate with Japanese audiences, leading to lower engagement and weaker emotional connection.
Our Solution
Culturally-Tailored Visuals and Messaging
We adjusted copy tone and design elements to align with Japanese business communication norms, increasing relatability and local appeal.
Results
Follower Count Grew 3,800%
Followers increased from 30 to 1,142 in about one year through a consistent mix of organic posts and ad campaigns.
Stronger Brand Recognition
The increase in followers drove more visits to the corporate website and led to an uptick in B2B inquiries and brand recall.
Sustained User Engagement
Post variety helped maintain user interest, turning passive followers into engaged brand advocates and repeat visitors.
Testimonial
Comment
Conclusion
Case Studies
Boosting a global pump manufacturer's social media following by 3,800% through targeted content and audience engagement strategies on Facebook for their Japan subsidiary.
Growing brand visibility and job seeker sign-ups for an international IT recruitment agency in Japan through strategic LinkedIn content and data-driven engagement.
Boosting global engagement and followers for a cryptocurrency brand by managing targeted Twitter campaigns and promoting NFTs and token content in Japan.