Social Media Ad Strategy for Shopping Mall Promotion

We supported a shopping mall group in Osaka by planning and executing Instagram and LINE ads for various seasonal sale campaigns. The focus was to increase awareness and strengthen branding through highly targeted, creative social media promotion.

‍

Limited Reach with Traditional Advertising

Previous promotional efforts lacked sufficient reach and struggled to drive awareness and foot traffic for shopping sale events.

Our Solution

Persona Research and Platform Strategy

We identified the key target audience—women in their 20s to 40s—and selected LINE and Instagram as the optimal platforms. Ads were targeted by age, gender, and interest to maximize cost-effectiveness.

Challenges

Weak Differentiation and Branding

With growing competition among shopping centres, the mall needed to better communicate its unique character and offerings.

Our Solution

Creative Concept and Copy Development

We created custom ad visuals and messaging that highlighted the mall’s appeal, using engaging photography, taglines, and design to resonate with the audience and elevate brand identity.

Challenges

Maximizing Impact on a Limited Budget

The client sought a cost-efficient ad solution that could deliver high reach and measurable results despite a modest budget.

Our Solution

Continuous Ad Optimization & PDCA Cycle

We implemented and refined ads through ongoing analysis and iteration, improving performance throughout the campaign. Targeting and creative were adjusted based on data insights for maximum ROI.

Challenges

Lack of Real-Time Feedback and Campaign Adjustments

The client’s previous ad campaigns lacked agility. Once launched, there was minimal monitoring or optimization, which led to missed opportunities for improving performance mid-campaign.

Our Solution

Real-Time Analytics and Agile Campaign Management

We implemented real-time tracking for key performance metrics and held frequent review checkpoints throughout the campaign period. This allowed us to react quickly to underperforming creatives, adjust targeting, and allocate budget dynamically to maximize results.

Social Media Marketing

Results

High Instagram Reach

As a result of distributing advertisements using attractive photos and videos, we exceeded the target of 8 million impressions on Instagram, achieving over 9.1 million impressions.

‍

LINE Ad Success

Through strategic placement in high-visibility areas like timelines and news feeds, we surpassed the 5 million impression target for LINE ads, reaching over 8.1 million impressions.

Improved Branding

Awareness of the shopping sale increased through social media advertising, which led to more visitors and contributed to strengthening the overall brand image of the shopping mall.

‍

Testimonial

Comment

Conclusion

Case Studies

Ad Management for a Shopping Mall

Learn how IGNITE helped a shopping mall in Osaka exceed its Instagram and LINE ad impression goals, achieving over 17 million total impressions and boosting campaign awareness.

Social Media Marketing

Social Media Management for an Industrial Pump Manufacturer

Discover how IGNITE boosted the social media following of a global pump manufacturer in Japan by 3,800% through expert social media content and audience targeting.

Social Media Marketing

LinkedIn Account and Post Management for IT Recruitment Agency

See how IGNITE helped an international IT recruitment agency grow their Japanese audience and increase job seeker sign-ups through LinkedIn strategy, content, and data-driven engagement.

Social Media Marketing

Managing Social Media for Cryptocurrency

See how IGNITE increased engagement and followers for a crypto project by managing Japanese Twitter campaigns and NFT promo

Social Media Marketing