IGNITE supported a crypto client aiming to reach English-speaking users through a Japanese Twitter account. Our campaigns focused on NFTs, airdrops, and tailored content that resonated with global crypto communities.
The client needed to strengthen its connection with non-Japanese users but lacked the resources to tailor content for a global audience.
We launched English-language campaigns on Twitter aimed at overseas users and curated posts that bridged the gap between Japanese trends and global crypto interests.
Despite regular updates, the Twitter account wasn’t gaining traction or attracting engagement from key target demographics.
We designed interactive promotions such as NFT giveaways and token airdrops to boost engagement and attract followers with a strong interest in crypto assets.
Many users didn’t understand the value or purpose of the client’s offerings, leading to confusion and low follower retention.
We crafted simple, recurring content that educated users on the client's core offerings, increasing clarity and building trust among followers.
The rapidly changing nature of crypto trends made it difficult for the client to keep up with real-time engagement opportunities.
Our team monitored trends and adjusted posting schedules and messaging to stay timely and relevant, ensuring better performance across posts.
Twitter follower count increased steadily, with major jumps during campaign periods, reflecting higher audience interest.
Average post interactions rose as targeted users began responding to crypto giveaways, NFT drops, and community polls.
The client’s Twitter presence became a hub for real-time updates, attracting shares and mentions from other crypto influencers.
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