Marketing Strategy for Online International Money Transfer Service
Developing a full-funnel marketing strategy to drive customer acquisition and repeat business for an international remittance platform entering the Japanese market.
Content Marketing
Landing Page Creation for Traditional Crafts for International Markets
PROJECT DETAILS
Connecting Traditional Crafts with Global Audiences
To support international expansion, IGNITE developed a landing page that highlights the appeal of Japanese dyed goods for English-speaking users. We balanced cultural accuracy with visual storytelling to attract interest from overseas markets.
Traditional Crafts Manufacturer
Challenges
Communicating Cultural Value Internationally
The client needed a landing page that clearly conveyed the charm and craftsmanship of traditional dyed goods to global users unfamiliar with Japanese culture.
Our Solution
Strategic Page Structure and Localization
We built wireframes based on target user personas and crafted content flows designed to build interest and encourage purchases. Every element was localized for English-speaking audiences.
Challenges
Accurate and Clear English Messaging
Technical and cultural terms needed to be expressed clearly without misrepresenting the tradition behind the crafts.
Our Solution
Professional Rewriting and Translation
We rewrote the client's content and collaborated with native English translators to ensure clarity and cultural accuracy, making the information easy to understand.
Challenges
Need for High-End Visual Design
The client wanted a visually sophisticated landing page that reflected the premium nature of their products.
Our Solution
Elegant Visual Layout with Responsive Design
We used high-quality images and videos to highlight product beauty and structured the page for an upscale look, with full responsiveness for mobile and tablet.
Challenges
Slow Page Load Speeds
Large images and design elements were slowing the site down, negatively affecting user experience.
Our Solution
Optimized Performance for Better UX
We compressed visuals and streamlined code to improve loading speed, reducing bounce rates and increasing usability.
Content Marketing
Results
Striking Design That Resonates
The final landing page successfully combined elegance with clarity, appealing to the tastes of international visitors.
Effective English Localization
Content was localized professionally, improving comprehension and making the traditional craft’s appeal clear to overseas customers.
High-Quality Brand Image
Visuals and layout conveyed a premium feel that matched the brand's positioning in global markets.
