EC Sales Support for Supplements
Managing Instagram marketing to boost awareness and sales for a supplement brand through daily content, influencer outreach, and engagement campaigns.
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EC Sales Support for Supplements
PROJECT DETAILS
Boosting Online Supplement Sales with Instagram
To expand brand awareness and drive traffic to an e-commerce site, IGNITE leveraged Instagram to promote a supplement product line. Our strategy included daily content creation, influencer outreach, and user-generated campaigns.
Category
EC Sales Support for Supplements
Client
Supplement Manufacturer
Challenges
Increasing Brand Awareness in a Competitive Market
Despite having an e-commerce site, the client faced difficulty standing out among competitors and reaching new customers through organic efforts.
Our Solution
Daily Posting and Hashtag Strategy
We implemented a content calendar with daily posts highlighting product benefits, supported by strategic hashtags and visual storytelling. User interaction was encouraged through tagging and engagement prompts.
Challenges
Turning Followers into Customers
While Instagram follower growth was steady, converting interest into purchases remained a challenge due to limited call-to-action mechanisms.
Our Solution
Campaigns and Shoppable Links
We ran monthly giveaway campaigns and integrated product links and coupon codes into posts and stories, simplifying the path to purchase.
Challenges
Driving Sales Without Paid Advertising
The client wanted to grow the account and generate conversions without relying on ad spend.
Our Solution
Influencer and Community Engagement
We partnered with relevant influencers and prioritized follower interaction through comments and direct messages to build trust and visibility.
Challenges
Encouraging User-Generated Content
The client needed a way to generate more organic content from users to further promote the brand and build social proof.
Our Solution
Tag-Based Campaigns and Incentives
We incentivized followers to post with specific tags by offering features on the brand’s page and exclusive giveaways, increasing the volume of authentic user-generated content.
E-Commerce Marketing
Results
Follower Growth and Brand Visibility
Instagram followers grew from 500 to over 1,800 in six months, significantly increasing product awareness and site visits.
Stronger Brand-Follower Connection
Roughly 60% of followers engaged with campaign content, boosting tagged posts and strengthening the emotional connection with the brand.
Improved Purchase Intent and Trial
The free sample campaign attracted over 100 participants, increased word-of-mouth promotion, and encouraged first-time purchases through coupon redemption.
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