Localizing an Online Learning App from English to Japanese

Service
Website Design & UIUX
PROJECT DETAILS

Multilingual Launch for Japanese Market

An AI-powered English learning app for kids, developed in New Zealand, sought to enter the Japanese market. IGNITE provided full-service localization, translation QA, UI/UX design guidance, and culturally relevant landing page development.

Category
Localizing an Online Learning App from English to Japanese
Client
Online English Learning App for Children
Challenges

Unclear Market Entry Strategy

The client was unsure how to approach marketing for the Japanese market, with little local insight or strategic direction.

Our Solution

Local Research and Strategy Planning

We launched a market survey and built a tailored plan using the results, aligning marketing efforts with Japanese parental expectations.

Challenges

Child-Friendly Language Localization

The client’s internal team couldn’t manage the workload and needed help translating app content in a way that young Japanese users could understand.

Our Solution

Child-Appropriate Copywriting

Our translators localized all app and web content using language accessible to children, with multiple review rounds to ensure clarity.

Challenges

UI/UX Misalignment with Japanese Preferences

The client’s original UI/UX design reflected Western standards, which did not fully resonate with Japanese user behavior.

Our Solution

UI/UX Redesign for Japanese Users

Our design team conducted user research and collaborated with the client to implement a layout and flow suited for Japanese parents and kids.

Challenges

Low-Converting Landing Page

The existing landing page wasn’t optimized for Japanese audiences and failed to generate the desired number of inquiries.

Our Solution

Fast, Localized Landing Page

We created a new Japanese-language landing page targeting mothers, with fast load speeds and content designed to boost conversion rates.

Website Design & UIUX

Results

134 Sections Fully Localized

We translated and optimized over 134 sections across the app and website, allowing for a successful Japanese market launch.

120% Inquiry Target Achieved

By creating a new landing page, it exceeded performance goals, with inquiries reaching 120% of the client’s original target.

UX Improvements Implemented

We proposed three UX enhancements, one of which was selected and integrated into the app by the client’s development team.

Testimonial

Comment

Conclusion

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