Localizing an Online Learning App from English to Japanese
Localizing an AI-powered English learning app for children in Japan through UI/UX optimization, child-friendly translations, and a culturally relevant landing page.
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Localizing an Online Learning App from English to Japanese
PROJECT DETAILS
Multilingual Launch for Japanese Market
An AI-powered English learning app for kids, developed in New Zealand, sought to enter the Japanese market. IGNITE provided full-service localization, translation QA, UI/UX design guidance, and culturally relevant landing page development.
Category
Localizing an Online Learning App from English to Japanese
Client
Online English Learning App for Children
Challenges
Unclear Market Entry Strategy
The client was unsure how to approach marketing for the Japanese market, with little local insight or strategic direction.
Our Solution
Local Research and Strategy Planning
We launched a market survey and built a tailored plan using the results, aligning marketing efforts with Japanese parental expectations.
Challenges
Child-Friendly Language Localization
The client’s internal team couldn’t manage the workload and needed help translating app content in a way that young Japanese users could understand.
Our Solution
Child-Appropriate Copywriting
Our translators localized all app and web content using language accessible to children, with multiple review rounds to ensure clarity.
Challenges
UI/UX Misalignment with Japanese Preferences
The client’s original UI/UX design reflected Western standards, which did not fully resonate with Japanese user behavior.
Our Solution
UI/UX Redesign for Japanese Users
Our design team conducted user research and collaborated with the client to implement a layout and flow suited for Japanese parents and kids.
Challenges
Low-Converting Landing Page
The existing landing page wasn’t optimized for Japanese audiences and failed to generate the desired number of inquiries.
Our Solution
Fast, Localized Landing Page
We created a new Japanese-language landing page targeting mothers, with fast load speeds and content designed to boost conversion rates.
Website Design & UIUX
Results
134 Sections Fully Localized
We translated and optimized over 134 sections across the app and website, allowing for a successful Japanese market launch.
120% Inquiry Target Achieved
By creating a new landing page, it exceeded performance goals, with inquiries reaching 120% of the client’s original target.
UX Improvements Implemented
We proposed three UX enhancements, one of which was selected and integrated into the app by the client’s development team.
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