Japanese SEO Content Creation for Hotel Search Engine

Service
Content Marketing
PROJECT DETAILS

Japanese SEO Content Creation for Hotel Search Engine

To support a French-based global accommodation search engine in growing its presence in Japan, IGNITE created SEO content pages targeting "area + accommodation" keywords. We also implemented internal and external link-building strategies to boost domain and URL authority. Within the first two months, the project achieved substantial growth in visibility and performance metrics.

Category
Japanese SEO Content Creation for Hotel Search Engine
Client
Global Accommodation Search Engine
Challenges

Targeting Local Search Demand

With tens of thousands of pages, it was unclear how to optimize the site to display the most relevant pages for Japanese users searching with local keyword combinations.

Our Solution

Prioritized SEO Page Strategy

We analyzed keyword demand using search console data and third-party tools, identifying regions with high traffic potential. We prioritized these areas and structured our content production accordingly for maximum impact.

Challenges

Creating Quality Content at Scale

The client needed to mass-produce location-specific pages while maintaining high quality and relevance—all within a limited budget.

Our Solution

Keyword Mapping for Efficient Production

We clarified keyword priorities for each region, aligning them with page content to ensure relevance. This allowed us to produce effective content that matched search intent and stayed within budget constraints.

Challenges

Delivering Speed Without Compromise

The project demanded fast content delivery at scale while competing against well-established websites in the Japanese market.

Our Solution

Scalable Content Production Workflow

We deployed a team of five writers and developed a customized workflow for efficient production. This enabled us to deliver 50+ high-quality articles monthly while maintaining SEO effectiveness.

Challenges

Boosting Domain and URL Authority

Despite creating SEO-optimized pages, the client’s Japanese URL rating (UR) and domain rating (DR) needed improvement to compete in search rankings.

Our Solution

Strategic Link-Building Campaign

We implemented both internal linking strategies and external outreach campaigns to build authoritative backlinks. This improved the site’s credibility and ranking potential in Japan.

Content Marketing

Results

Growth in Impressions

In just two months, search impressions rose by 371%, dramatically improving visibility in Japanese search results.

Increase in Clicks

With more targeted and relevant content, the site saw a 323% boost in click-throughs from organic search.

Growth in URL Rating

Our combined SEO and link-building efforts led to a 529% increase in the Japanese URL rating, strengthening the site’s authority in the market.

Testimonial

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Conclusion

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