15 Best Beauty YouTubers in Japan in 2024

The Japanese beauty industry is constantly evolving, with many people chasing the latest trends in makeup and skincare. YouTube has become a major platform for obtaining beauty information, with many beauty YouTubers sharing their knowledge and techniques, influencing their viewers. These YouTubers range from professional makeup artists to individuals passionate about beauty.

In this article, we will introduce the top 10 most popular beauty YouTubers in a ranking format. Their channels entertain viewers with a wide range of content, including the latest cosmetic reviews, makeup tutorials, and skincare advice. Let's take a closer look at the charm and popularity secrets of each beauty YouTuber.

15 Best Beauty YouTubers in Japan

1. Maataso
2. Fukurena
3. Nanako
4. Risa Sekine
5. Hiro Beauty Channel
6. Cosme-Otaku Sara
7. Saaya
8. House Dust
9. Yoshida Akari
10. Shikanoma
11. Misato Mizukoshi
12. Yukos Mote Channel
13. Kaishain J
14. Kajieri
15. Yusuke Kawakita

1. Maataso

YouTube: ＠maataso591

YouTube Followers: 2.04 million (as of July 2, 2024)

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Maataso is a popular beauty YouTuber known for her unique and approachable character. She gained fame as a YouTube creator with her fun and uplifting videos, starting with a makeup before-and-after video posted in 2017. Her makeup methods and beauty information are professional yet fun, captivating many viewers.

2. Fukurena

YouTube: ＠fukurena

YouTube Followers: 1.86 million (as of July 2, 2024)

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Fukurena is a beauty YouTuber known for her fun character and impressive makeup skills. Her videos entertain viewers while introducing practical makeup techniques. Her transformation and character makeup videos are especially popular, garnering support from many followers. Her content caters to a wide range of audiences, from beginners to skilled makeup lovers.

3. Nanako

YouTube: ＠775nanako

YouTube Followers: 1.5 million (as of July 2, 2024)

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Nanako is a YouTuber specializing in beauty and fashion, offering practical advice that is supported by many followers. Her channel features a wealth of makeup methods, skincare tips, and fashion coordination ideas. Her practical advice using affordable cosmetics and fashion items is particularly useful for teenage girls.

4. Risa Sekine

YouTube: ＠sekineRisa

YouTube Followers: 1.26 million (as of July 2, 2024)

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SekineRisa is a former nurse turned beauty YouTuber. She uses her nursing knowledge to create videos on skincare and makeup that contribute to beautiful skin. She also collaborates with popular influencers in the same genre and publishes beauty photobooks. Her videos not only offer beauty knowledge but also showcase excellent promotional skills.

5. Hiro Beauty Channel

YouTube: ＠hirobeautychannel

YouTube Followers: 1.22 million (as of July 2, 2024)

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Hiro, a male hair and makeup artist, shares professional beauty knowledge as a YouTuber. He is a renowned hair and makeup artist active on TV and magazines, handling makeup for many celebrities and models. His high skills have gained popularity among viewers.

6. Cosme-Otaku Sara

YouTube: ＠CosmeWotaSara

YouTube Followers: 1.15 million (as of July 2, 2024)

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Sara is a beauty enthusiast (or “Cosme-Otaku”) loved by many beauty fans. Her channel mainly features reviews of new cosmetics and makeup methods. Her detailed reviews and professional knowledge are attractive, and her videos explain the ingredients and effects of cosmetics in detail, making them very informative for viewers.

7. Saaya

YouTube: ＠saaya3831

YouTube Followers: 1.08 million (as of July 2, 2024)

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Saaya is a beauty YouTuber who is extremely popular among the younger generation. She is characterized by her cute persona and trendy makeup styles. She offers a wide range of content, including makeup, fashion, hairstyles, vlogs, and challenge videos. Her reviews of affordable cosmetics and beginner-friendly makeup tutorials are particularly popular.

8. House Dust

YouTube: ＠tamukun_36

YouTube Followers: 1.02 million (as of July 2, 2024)

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House Dust is a beauty YouTuber known for her unique name and distinctive content. Her videos not only introduce makeup methods but also cover DIY cosmetics and experimental beauty methods. Her creativity and experimental spirit attract many viewers, and her humorous videos are fun to watch.

9. Yoshida Akari

YouTube: ＠_yoshida_akari

YouTube Followers: 985K (as of July 2, 2024)

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Akari Yoshida, a former NMB48 member, is also active as a beauty YouTuber. Her videos focus on makeup methods, skincare tips, and fashion coordination ideas. She leverages her makeup skills developed during her idol days to launch her own cosmetic brand. Her videos cater to a wide range of audiences, from beginners to advanced users.

10. Shikanoma

YouTube: ＠user-ng2tp5jm9i

YouTube Followers: 868K (as of July 2, 2024)

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Shikanoma is a beauty YouTuber popular for her sophisticated style and elegant atmosphere. Her makeup is characterized by simple and elegant styles, supported by many adult women. Her makeup videos are full of practical advice, making them very informative for viewers. Her videos are also praised for their beautiful visuals and calm tone, making them relaxing to watch.

11. Misato Mizukoshi

YouTube: ＠mizukoshimisato

YouTube Followers: 851K (as of July 2, 2024)

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Misato Mizukoshi is a beauty YouTuber known for her thorough cosmetic comparisons and review videos. Her videos feature a wealth of content, including reviews of new cosmetics, makeup methods, and skincare tips. She also demonstrates her skills in producing apparel and cosmetics.

12. Yukos Mote Channel

YouTube: ＠yukos_0520

YouTube Followers: 813K (as of July 2, 2024)

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Yukos, a former idol and now a beauty YouTuber, is known as a "mote creator" who pursues "mote" (attractiveness). Her videos feature makeup and fashion that pursue attractiveness. Her bright personality and high self-promotion skills have garnered overwhelming support from girls in their teens and twenties.

13. Kaishain J

YouTube: ＠kaishainJ

YouTube Followers: 710K (as of July 2, 2024)

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Kaishain J is a beauty YouTuber specializing in Korean beauty information. She reviews Korean cosmetics and skincare products, provides usage tips, shares local beauty trends, and vlogs about daily life in Korea. Her ability to speak Korean allows her to provide the latest information directly from Korea, which is popular in Japan.

14. Kajieri

YouTube: ＠kajieri

YouTube Followers: 400K (as of July 2, 2024)

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Kajieri, who once worked as a makeup instructor at a vocational school, is a highly skilled beauty YouTuber. She gained popularity with her impression makeup and analytical makeup, offering approachable and easy-to-adopt makeup methods. Her videos, leveraging her advanced makeup skills and creativity, provide new makeup ideas and techniques for viewers.

15. Yusuke Kawakita

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YouTube: ＠kawakitayusuke

YouTube Followers: 378K (as of July 2, 2024)

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Yusuke Kawakita, a professional makeup artist, is also active as a beauty YouTuber. His channel features detailed introductions of professional makeup techniques and skincare methods. His videos are supported by many viewers interested in beauty due to their professional and practical content. His beautiful visuals and detailed explanations are also highly praised.

Conclusion

Japanese beauty YouTubers continue to captivate many viewers with their unique styles and expert knowledge. Their channels are valuable sources of information for people interested in beauty, providing the latest trends and practical techniques. The YouTubers featured in this ranking lead the trends in the ever-evolving beauty world, influencing many followers. Through their videos, we can learn new makeup methods and gain inspiration to pursue our own beauty.

Let's keep checking out their channels to catch up on the latest beauty information. Find your favorite beauty YouTuber and take a step towards pursuing your unique beauty.

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