15 Best Beauty YouTubers in Japan in 2024

The Japanese beauty industry is in a constant state of transformation, with beauty enthusiasts eagerly following the latest trends in makeup and skincare through various online platforms. YouTube has emerged as one key platform for discovering beauty-related tips, through a diverse range of YouTubers sharing their expertise and influencing viewers around the globe. These influencers span from professional makeup artists to passionate individuals who have cultivated a deep love for the topic.

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This article features Japan’s 10 most popular beauty YouTubers, ranked by influence and appeal. Each of these creators gained popularity through their engaging content, from in-depth cosmetic reviews to expert makeup tutorials and skincare advice. Join us as we explore what makes each beauty YouTuber unique, uncovering the secrets behind their growing popularity and the lasting impact they create on the beauty community.

15 Best Beauty YouTubers in Japan

1. Maataso
2. Fukurena
3. Nanako
4. Risa Sekine
5. Hiro Beauty Channel
6. Cosme-Otaku Sara
7. Saaya
8. House Dust
9. Akari Yoshida
10. Shikanoma
11. Misato Mizukoshi
12. Yukos Mote Channel
13. Kaishain J
14. Kajieri
15. Yusuke Kawakita

1. Maataso

YouTube: maataso591

Subscribers: 2.04 million (as of July 2, 2024)

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Maataso is a popular beauty YouTuber known for her unique and engaging personality. She first gained attention in 2017 with a before-and-after makeup video, quickly becoming a favorite for her fun and upbeat content. Her beauty tips and makeup techniques strike a perfect balance between professionalism and playfulness, drawing in a wide audience with her lively and informative approach.

2. Fukurena

YouTube: fukurena

Subscribers: 1.86 million (as of July 2, 2024)

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Fukurena is a popular beauty YouTuber loved for her fun personality and impressive makeup skills. Her videos entertain while also offering practical makeup tips. Her transformation and character makeup videos are a fan favorite, earning her a loyal following. Whether you're a beginner or a seasoned makeup enthusiast, her content has something for everyone.

3. Nanako

YouTube: 775nanako

Subscribers: 1.5 million (as of July 2, 2024)

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Nanako is a beauty and fashion YouTuber who has built a loyal following with her practical advice. Her channel offers a wealth of makeup tips, skincare routines, and fashion styling ideas. She focuses on providing budget-friendly recommendations for cosmetics and clothing, making stylish options accessible, especially for teenage girls.

4. Risa Sekine

YouTube: SekineRisa

Subscribers: 1.26 million (as of July 2, 2024)

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Risa, a former nurse turned beauty YouTuber, combines her nursing expertise with her passion for skincare and makeup to share tips for achieving healthy, beautiful skin. She collaborates with other popular influencers in the beauty community and even publishes beauty photobooks. Her videos offer valuable beauty insights while also showcasing her strong promotional skills.

5. Hiro Beauty Channel

YouTube: hirobeautychannel

Subscribers: 1.22 million (as of July 2, 2024)

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Hiro, a male hair and makeup artist, shares his professional beauty expertise as a YouTuber. Well-known for his work in TV and magazines, he has styled makeup for numerous celebrities and models. His impressive skills have earned him a loyal following and widespread popularity.

6. Cosme-Otaku Sara

YouTube: CosmeWotaSara

Subscribers: 1.15 million (as of July 2, 2024)

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Sara, a beauty enthusiast or "Cosme-Otaku," is adored by beauty fans. Her channel primarily focuses on reviewing new cosmetics and makeup techniques. With her in-depth reviews and expert knowledge, she breaks down the ingredients and effects of each product, offering viewers highly informative content.

7. Saaya

YouTube: saaya3831

Subscribers: 1.08 million (as of July 2, 2024)

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Saaya is a beauty YouTuber who’s hugely popular with the younger generation. Known for her cute persona and trendy makeup looks, her content varies from makeup and fashion to hairstyles, vlogs, and challenge videos. Her reviews of affordable cosmetics and beginner-friendly makeup tutorials are especially loved by her audience.

8. House Dust

YouTube: tamukun_36

Subscribers: 1.02 million (as of July 2, 2024)

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House Dust is a beauty YouTuber known for her unique name and distinctive content. Her videos go beyond makeup tutorials, exploring DIY cosmetics and experimental beauty techniques. With her creativity and adventurous approach, she captures the attention of many viewers, and her humorous style makes her videos even more enjoyable to watch.

9. Akari Yoshida

YouTube: _yoshida_akari

Subscribers: 985K (as of July 2, 2024)

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Akari Yoshida, a former member of NMB48, is now a beauty YouTuber. Her videos cover makeup techniques, skincare tips, and fashion styling ideas. Drawing on the makeup skills she honed during her idol career, she also launched her own cosmetic brand. Her content appeals to a wide audience, from beginners to more advanced beauty enthusiasts.

10. Shikanoma

YouTube: user-ng2tp5jm9i

Subscribers: 868K (as of July 2, 2024)

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Shikanoma is a beauty YouTuber admired for her sophisticated style and elegant presence. Her makeup looks are effortlessly chic, appealing to many adult women. With each video, she offers practical advice that’s both helpful and insightful. Her content is praised for its beautiful visuals and soothing tone, creating a relaxing experience that viewers love.

11. Misato Mizukoshi

YouTube: mizukoshimisato

Subscribers: 851K (as of July 2, 2024)

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Misato is a beauty YouTuber renowned for her detailed cosmetic comparisons and review videos. Her content covers a wide range of beauty-related topics, including reviews of the latest cosmetics, makeup techniques, and skincare tips. In her videos, she also showcases her expertise in creating apparel and cosmetics, demonstrating her versatile skills.

12. Yukos Mote Channel

YouTube: yukos_0520

Subscribers: 813K (as of July 2, 2024)

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Yukos, a former idol turned beauty YouTuber, is known as a "mote creator," focused on enhancing mote or attractiveness. Her videos showcase makeup and fashion tips aimed at boosting one’s allure. With her vibrant personality and strong self-promotion skills, she has earned immense support from teenage and young adult girls.

13. Kaishain J

YouTube: kaishainJ

Subscribers: 710K (as of July 2, 2024)

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Kaishain J, or “employee J,” is a YouTuber specializing in Korean beauty trends. She reviews Korean cosmetics and skincare products, offers tips on how to use them, shares local beauty trends, and vlogs about her daily life in Korea. Her fluency in Korean allows her to bring the latest beauty insights directly from Korea, which has made her especially popular in Japan.

14. Kajieri

YouTube: kajieri

Subscribers: 400K (as of July 2, 2024)

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Kajieri, a former makeup instructor at a vocational school, is a highly skilled beauty YouTuber. She gained popularity through her expressive and analytical makeup techniques, offering easy-to-follow methods that anyone can try. Her videos prove her advanced skills and creativity, providing viewers with fresh makeup ideas and innovative techniques.

15. Yusuke Kawakita

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YouTube: kawakitayusuke

Subscribers: 378K (as of July 2, 2024)

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Yusuke, a professional makeup artist and beauty YouTuber, provides in-depth tutorials on expert makeup techniques and skincare routines. His practical, high-level content has earned him a loyal following of beauty enthusiasts. Viewers also praise his stunning visuals and detailed explanations, which make his videos both informative and engaging.

Conclusion

Japanese beauty YouTubers have become a major force in the beauty world, attracting viewers’ interest with their unique styles and expert knowledge. Their channels are sources of entertainment in addition to being valuable resources for anyone interested in beauty. They offer a wealth of information on the latest trends, effective makeup techniques, skincare routines, and more, all presented in a way that’s accessible and easy to follow.

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The YouTubers featured in this ranking are at the forefront of the ever-evolving Japanese beauty scene, shaping trends and influencing countless followers. Through their videos, one can explore innovative makeup methods, discover new products, and gain inspiration for one’s own beauty journey. Whether you're looking for tips on everyday looks or more advanced techniques, these creators provide something for everyone, making beauty more approachable and exciting.

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