일본 최고의 뷰티 유튜버 Top 15
The Japanese beauty industry is in a constant state of transformation, with beauty enthusiasts eagerly following the latest trends in makeup and skincare through various online platforms. YouTube has emerged as one key platform for discovering beauty-related tips, through a diverse range of YouTubers sharing their expertise and influencing viewers around the globe. These influencers span from professional makeup artists to passionate individuals who have cultivated a deep love for the topic.
This article features Japan’s 10 most popular beauty YouTubers, ranked by influence and appeal. Each of these creators gained popularity through their engaging content, from in-depth cosmetic reviews to expert makeup tutorials and skincare advice. Join us as we explore what makes each beauty YouTuber unique, uncovering the secrets behind their growing popularity and the lasting impact they create on the beauty community.
15 Best Beauty YouTubers in Japan
- Maataso
- Fukurena
- Nanako
- Risa Sekine
- Hiro Beauty Channel
- Cosme-Otaku Sara
- Saaya
- House Dust
- Akari Yoshida
- Shikanoma
- Misato Mizukoshi
- Yukos Mote Channel
- Kaishain J
- Kajieri
- Yusuke Kawakita
1. Maataso
Source: Maataso YouTube
Subscribers: 2.04 million (as of July 2, 2024)
Maataso is a popular beauty YouTuber known for her unique and engaging personality. She first gained attention in 2017 with a before-and-after makeup video, quickly becoming a favorite for her fun and upbeat content. Her beauty tips and makeup techniques strike a perfect balance between professionalism and playfulness, drawing in a wide audience with her lively and informative approach.
2. Fukurena
Source: Fukurena YouTube
Subscribers: 1.86 million (as of July 2, 2024)
Fukurena is a popular beauty YouTuber loved for her fun personality and impressive makeup skills. Her videos entertain while also offering practical makeup tips. Her transformation and character makeup videos are a fan favorite, earning her a loyal following. Whether you're a beginner or a seasoned makeup enthusiast, her content has something for everyone.
3. Nanako
Source: Nanako YouTube
Subscribers: 1.5 million (as of July 2, 2024)
Nanako is a beauty and fashion YouTuber who has built a loyal following with her practical advice. Her channel offers a wealth of makeup tips, skincare routines, and fashion styling ideas. She focuses on providing budget-friendly recommendations for cosmetics and clothing, making stylish options accessible, especially for teenage girls.
4. Risa Sekine
Source: Risa Sekine YouTube
Subscribers: 1.26 million (as of July 2, 2024)
Risa, a former nurse turned beauty YouTuber, combines her nursing expertise with her passion for skincare and makeup to share tips for achieving healthy, beautiful skin. She collaborates with other popular influencers in the beauty community and even publishes beauty photobooks. Her videos offer valuable beauty insights while also showcasing her strong promotional skills.
5. Hiro Beauty Channel
Source: Hiro Beauty Channel YouTube
Subscribers: 1.22 million (as of July 2, 2024)
Hiro, a male hair and makeup artist, shares his professional beauty expertise as a YouTuber. Well-known for his work in TV and magazines, he has styled makeup for numerous celebrities and models. His impressive skills have earned him a loyal following and widespread popularity.
6. Cosme-Otaku Sara
Source: Cosme-Otaku Sara YouTube
Subscribers: 1.15 million (as of July 2, 2024)
Sara, a beauty enthusiast or "Cosme-Otaku," is adored by beauty fans. Her channel primarily focuses on reviewing new cosmetics and makeup techniques. With her in-depth reviews and expert knowledge, she breaks down the ingredients and effects of each product, offering viewers highly informative content.
7. Saaya
Source: Saaya YouTube
Subscribers: 1.08 million (as of July 2, 2024)
Saaya is a beauty YouTuber who’s hugely popular with the younger generation. Known for her cute persona and trendy makeup looks, her content varies from makeup and fashion to hairstyles, vlogs, and challenge videos. Her reviews of affordable cosmetics and beginner-friendly makeup tutorials are especially loved by her audience.
8. House Dust
Source: House Dust YouTube
Subscribers: 1.02 million (as of July 2, 2024)
House Dust is a beauty YouTuber known for her unique name and distinctive content. Her videos go beyond makeup tutorials, exploring DIY cosmetics and experimental beauty techniques. With her creativity and adventurous approach, she captures the attention of many viewers, and her humorous style makes her videos even more enjoyable to watch.
9. Akari Yoshida
Source: Akari Yoshida YouTube
Subscribers: 985K (as of July 2, 2024)
Akari Yoshida, a former member of NMB48, is now a beauty YouTuber. Her videos cover makeup techniques, skincare tips, and fashion styling ideas. Drawing on the makeup skills she honed during her idol career, she also launched her own cosmetic brand. Her content appeals to a wide audience, from beginners to more advanced beauty enthusiasts.
10. Shikanoma
Source: Shikanoma YouTube
Subscribers: 868K (as of July 2, 2024)
Shikanoma is a beauty YouTuber admired for her sophisticated style and elegant presence. Her makeup looks are effortlessly chic, appealing to many adult women. With each video, she offers practical advice that’s both helpful and insightful. Her content is praised for its beautiful visuals and soothing tone, creating a relaxing experience that viewers love.
11. Misato Mizukoshi
Source: Misato Mizukoshi YouTube
Subscribers: 851K (as of July 2, 2024)
Misato is a beauty YouTuber renowned for her detailed cosmetic comparisons and review videos. Her content covers a wide range of beauty-related topics, including reviews of the latest cosmetics, makeup techniques, and skincare tips. In her videos, she also showcases her expertise in creating apparel and cosmetics, demonstrating her versatile skills.
12. Yukos Mote Channel
Source: Yukos Mote Channel YouTube
Subscribers: 813K (as of July 2, 2024)
Yukos, a former idol turned beauty YouTuber, is known as a "mote creator," focused on enhancing mote or attractiveness. Her videos showcase makeup and fashion tips aimed at boosting one’s allure. With her vibrant personality and strong self-promotion skills, she has earned immense support from teenage and young adult girls.
13. Kaishain J
Source: 카이샤인 J 유튜브
구독자: 71만 명 (2024년 7월 2일 기준)
Kaishain J, 즉 “직원 J”는 한국 뷰티 트렌드를 전문으로 하는 유튜버입니다.그녀는 리뷰를 남깁니다. 한국 화장품 및 스킨케어 제품는 사용 방법에 대한 팁을 제공하고, 현지 뷰티 트렌드를 공유하고, 한국에서의 일상에 대한 브이로그를 제공합니다.그녀는 한국어를 유창하게 구사할 수 있어 한국에서 직접 최신 뷰티 인사이트를 접할 수 있어 특히 일본에서 인기를 얻고 있습니다.
14.카지에리
출처: 카지에리 유튜브
구독자: 40만 명 (2024년 7월 2일 기준)
직업학교 메이크업 강사였던 카지에리는 고도로 숙련된 뷰티 유튜버입니다.그녀는 표현력이 풍부하고 분석적인 메이크업 테크닉으로 인기를 얻었으며, 누구나 시도해 볼 수 있는 따라하기 쉬운 방법을 제시했습니다.그녀의 동영상은 그녀의 뛰어난 기술과 창의성을 증명하며 시청자에게 신선한 메이크업 아이디어와 혁신적인 테크닉을 제공합니다.
15.카와키타 유스케
출처: 카와키타 유스케 유튜브
구독자: 378만 명 (2024년 7월 2일 기준)
전문 메이크업 아티스트이자 뷰티 유튜버인 유스케는 전문 메이크업 테크닉과 스킨케어 루틴에 대한 심층적인 튜토리얼을 제공합니다.그의 실용적이고 수준 높은 콘텐츠는 뷰티 애호가들의 충성도 높은 팔로워를 확보했습니다.시청자들도 그의 멋진 비주얼과 상세한 설명을 칭찬하며, 이는 그의 동영상을 유익하고 매력적으로 만듭니다.
결론
일본 뷰티 유튜버는 독특한 스타일과 전문 지식으로 시청자의 관심을 끌면서 뷰티 세계에서 큰 힘을 발휘하고 있습니다.그들의 채널은 다음과 같습니다. 엔터테인먼트 소스 존재에 더하여 귀중한 자원 아름다움에 관심이 있는 모든 분들을 위해최신 트렌드, 효과적인 메이크업 테크닉, 스킨케어 루틴 등에 대한 풍부한 정보를 제공하며, 모두 접근하기 쉽고 따라하기 쉬운 방식으로 제공됩니다.
이 순위에 오른 YouTube 사용자는 끊임없이 진화하는 일본 뷰티 씬의 선두에 서서 트렌드를 형성하고 수많은 팔로워에게 영향을 미칩니다.이들의 동영상을 통해 혁신적인 메이크업 방법을 알아볼 수 있습니다. 신제품 살펴보기자신만의 뷰티 여정을 위한 영감을 얻으세요.일상 룩에 대한 팁을 찾고 있든 고급 테크닉을 찾고 있든, 이 크리에이터들은 모든 사람에게 무언가를 제공하여 아름다움을 더 접근하기 쉽고 흥미롭게 만듭니다.
