Top 10 Best Travel Influencers in Japan
In the world of digital marketing, visually appealing content is critical. Travel influencers play a huge role in the travel industry. Their posts showcase beautiful landscapes and fascinating places, inspiring their followers to travel. The following are some of the benefits of using travel influencers.
The advantages of utilizing travel influencers include:
- Enhanced visual appeal: Beautiful photos and videos provide visually impactful content.
- Reliability based on real-life experiences: Information based on real-life travel experiences is highly credible.
- Empathy with followers: Experiences shared by influencers are more likely to generate empathy with followers.
- Increased advertising effectiveness: The combination of visual appeal and credibility can improve the effectiveness of an ad.
- Reach target audiences: Directly reach specific target audiences.
Influencer marketing can help with increasing brand awareness and effectively appealing to target markets. In this issue, we will introduce the top 10 Instagram accounts for travel enthusiasts, selected based on the number of followers.
Rankings (by Instagram followers)
- Kubotabi | Traveling Life of a Couple in Their Late Twenties
- ᴀʏᴜᴍɪ - ᴛʀᴀᴠᴇʟᴇʀ
- 𝗣𝗜𝗧𝗢 ✈︎ 𝗧𝗿𝗮𝘃𝗲𝗹 𝘄𝗿𝗶𝘁𝗲𝗿
- Travel Planning - Exploring your dream destinations
- Pichiya ✈︎ Travel with the best deals 🌏 National Travel Support
- Maru [Travelling from Aichi to all over Japan]
- Tabisuru Futari - Travelling is our hobby and job
- Ryomai Couple ︎/ Odekake Couple
- Shiho (Author of "Stunning Views: Places to Visit Before I Die"📚)
- Moe ✈︎ Exciting Weekend Travel Tips for the Working Woman
1. Kubotabi
Account:
Followers: 955K (as of July 1, 2024)
"Kubotabi" excels not only in collaborations with companies but also in promoting regional revitalization. The couple's posts provide detailed information along with beautiful visuals, making them extremely useful for travelers and showcasing tourist spots and local specialties in an appealing manner. Additionally, by collaborating with local municipalities and tourism associations, they significantly contribute to regional revitalization. These activities are a major factor in garnering support from many followers.
The following is an excerpt from their website:
Kubotabi is run by us, a couple in their late twenties who travel around Japan about 300 days a year. Our dream is to make all 47 prefectures the “main character”. Traveling is now our life, and after traveling all over Japan, we have found many beautiful spots we would like to share with the rest of the country, but many places are not well-known throughout Japan. We believe that many more spots in Japan should be known to the world. However, some spots unfortunately disappear without the world understanding their charm. It is common for us to feel disappointed when our favorite places we came across during our travels disappear—we promotel community by conveying the charm of these places through video clips. We continue to travel every day to support regions all over Japan and make Japan a more exciting place.
#Japan #Travel #ArasaCouple #RegionalDevelopment #Sights #Specialties #Local #Contribution
2. ᴀʏᴜᴍɪ - ᴛʀᴀᴠᴇʟᴇʀ
Account: https://www.instagram.com/ooooooayumioooooo/
Followers: 120K (as of July 1, 2024)
Ayumi’s first solo trip was a "round-the-world" trip, and she uses this experience to share her fascinating travel experiences in various places, from Japan to abroad. Through Instagram, she attracts many followers by sharing her travel photos and videos on social networking sites, sharing the beauty and charm of her travels.
Her posts are mysterious and eye-catching, distinguished by the beauty of her photographs and her sense of design. In addition to landscapes, she also offers an abundance of snapshots that capture the culture and people of the places she travels to, giving viewers a sense of the local atmosphere. The colorful and well-composed photos give viewers a realistic understanding of being there. Their designs are simple yet sophisticated, and each post has a sense of unity, making the account visually pleasing to followers.
She especially captivates many followers by choosing a round-the-world trip as her first solo journey, showcasing the beautiful landscapes and cultures of various regions. Her photos are not only beautiful but also have the power to convey the atmosphere and emotion of the moment. Just by looking at her posts, you'll feel a strong desire to visit those places yourself.
#Japan #Travel #SoloTravel #Travel around the world #ConnectWithTravelLovers #LandscapePhotography #Culture
3. 𝗣𝗜𝗧𝗢
Account:
https://www.instagram.com/pito_820/
Followers: 72K (as of July 1, 2024)
Pito leverages her extensive experience as a writer, editor, and photographer for travel-related companies to now share exciting travel information on social media with the theme of "Worth Going Out of Your Way." Her content attracts particular attention from young people and features introductions to wonderful places such as tourist spots, gourmet food, cafes, and hotels.
Pito’sposts go beyond mere travel information, meticulously conveying the atmosphere and charm of each location. Her diverse content includes beautiful landscape photos of tourist spots, unique local gourmet information, hidden cafes, and charming hotels you’ll want to stay at least once. Viewing her posts will undoubtedly inspire a strong desire to visit those places.
Especially noteworthy is Pito's exceptional sense for photography and videography, offering visually enjoyable content. Her Instagram features vibrant, composition-focused photos that convey the joy of travel just by looking at them. On TikTok, she shares impactful short videos, while her YouTube channel provides more detailed travel guides and experiences in video format.
Pito's charm lies in her versatile creative skills and wide-ranging activities. She thrives in various fields, serving as a valuable source of information not only for travel enthusiasts but also for the entire travel industry.
#Travel #Gourmet #CafeHopping #HotelStay #TravelGuide #TourismInfo
4. Trip Schedule (Ryoko Keikaku)
Account:
Followers: 56.8K (as of July 1, 2024)
This influencer’s Instagram page features a cohesive post layout and detailed travel information. On Instagram, it introduces travel destinations nationwide that are perfect for couples, making it incredibly useful for followers when choosing their next travel spot.
Each post is visually consistent, easily recognizable at a glance. This uniformity contributes to its user-friendly and easy-to-navigate appeal for followers. Many posts highlight spots ideal for couples.
A standout feature of this account is its provision of detailed information. For example, it covers the addresses and access methods of tourist spots, the time required to visit, and information on nearby restaurants and accommodations. This is extremely helpful for followers planning their trips. The account is especially valuable for travel beginners or busy individuals who want to gather information efficiently. Additionally, they introduce websites for budget-friendly travel, allowing followers to enjoy fulfilling trips while keeping costs down. Packed with valuable travel information, discount coupons, and campaign details, it’s a treasure trove for travelers.
Trip Schedule is chosen for its detailed information and visual coherence. The user-friendly layout and helpful detailed information for selecting travel destinations are highly appreciated. Following this account will undoubtedly provide great references for deciding your next travel destination.
#Japan #Travel #CoupleTravel #TouristSpots #TravelPlanning #TravelDeals #ConnectWithTravelLovers
5. Pichiya
Account: https://www.instagram.com/travelife_couple/
Followers: 44.6K (as of July 1, 2024)
Pichiya, or The Pichi Family is an Instagram account run by the Pichi couple, boasting 450,000 followers. Their account is filled with recommendations for various spots, earning high praise from travel enthusiasts. The Pichi couple shares travel plans for popular destinations such as Tokyo and Osaka, providing valuable insights for those planning trips. Their posts include detailed introductions to tourist spots, efficient sightseeing routes, and local gourmet recommendations.
Additionally, they offer extensive information on gourmet spots and cafes, which are not only useful for travelers but also for everyday life. Another appealing aspect of their account is the wide range of hotel information, from budget to luxury accommodations. Many followers rely on this diverse lodging information to achieve cost-effective travel. They provide details on affordable hotels as well as luxurious options for special occasions or anniversaries.
The links from their Instagram lead to their blog, where more detailed travel information, travel diaries, and deals are posted. The blog is packed with practical advice for planning trips and helpful tips for during the trip, serving as a guide for followers to enjoy more fulfilling travels.
Pichiya is a highly valuable information source for travel lovers. The reasons for their strong following are the detailed and useful travel information they provide and the approachable nature of the couple.
#Japan #Travel #CoupleTravel #TravelDeals #HotelStay #Gourmet #TouristInfo
6. Maru
Account: https://www.instagram.com/marurincho.official/
Followers: 23.4K (as of July 1, 2024)
Maru is an Instagram account that focuses on holiday travel destinations nationwide, primarily around the Tokai region. Maru's account stands out for its simplicity and accuracy of information. Followers are drawn to the concise information and beautiful photos, making it a valuable reference for choosing their next travel destination. Additionally, the posts always provide the latest information, ensuring high reliability.
The account features numerous visually appealing photos that capture beautiful landscapes and the atmosphere of travel destinations, which followers find helpful for planning their next trip. The captions are concise yet effectively convey the charm of the places worth visiting. Moreover, there is a consistent style across the posts, making it easy to recognize Maru's account at a glance.
#Japan #Travel #Aichi #TouristInfo #LandscapePhotography #ConnectWithTravelLovers
7. Tabisuru Futari
Account: https://www.instagram.com/futaritrip_travel/
Followers: 21.3K (as of July 1, 2024)
Tabisuru Futari (or Traveling Two in English) is an account run by a couple who have conquered all 47 prefectures of Japan and have a huge following, especially among teenagers. Traveling throughout Japan, they share their charms on social networking sites. In particular, their heart-fluttering thumbnails are full of charm that makes you want to click on them, attracting many followers.
The site offers a variety of genres, including gourmet information on various regions, date spots, and how to spend time at theme parks. She introduces local specialties and eating spots in gourmet food information, conveying their charms with delicious-looking photos. In addition, the introduction of date spots suggests romantic places and activities that couples can enjoy together, making it a valuable reference for couples traveling together.
The book also provides detailed information on how to spend time at theme parks, including efficient ways to get around, recommended attractions, and information on events. This ensures that you are well-prepared and have a more enjoyable experience before your visit.
Just by looking at the posts of two people traveling together, you can enjoy the fun as if you were on a trip. The photography is also informative, with beautiful scenery, SNS-worthy cafes, and gourmet food. The information on cafes and sweets, especially recommended for girls' trips, is beneficial when planning girls' parties and trips.
By following their accounts, you can discover the charms of various regions in Japan and get ideas for new travel destinations. This information is very useful for travel lovers and those who are planning a trip in the future.
#Japan #Travel #Couple Travel #Gourmet #Date Spots #Theme Parks #Tourist Information
8. Ryomai Couple︎
Account: https://www.instagram.com/ryomai_odkk/
Followers: 19.5K (as of July 1, 2024)
Ryomai Couple are top influencers based in the Kansai region, renowned for their comprehensive tourism information. They effectively convey the charm of Kansai, garnering support from a vast number of followers. As of 2023, they have surpassed 500,000 followers, and their official website records an average of 30,000 daily visitors. These figures reflect the reliability and impact of the information they share.
In one PR post, their contribution resulted in a sales increase from 800,000 yen to 3.27 million yen, nearly quadrupling, and a rise in page views from 3,500 to 49,500, a fourteen-fold increase. Their website features numerous other success stories, highlighting the effectiveness of their promotions. Additionally, they have been selected as official TikTok creators and have partnered with "PPP STUDIO," enhancing their media presence. They have appeared on television and won multiple awards. For detailed achievements and case studies, be sure to visit their website.
Their Instagram posts showcase hidden gems and popular spots in Kansai with beautiful photos. They highlight diverse attractions such as historic temples in Kyoto, bustling shopping streets in Osaka, and the natural beauty of Nara. Seasonal event information and festival introductions ensure followers receive the latest tourism updates. They also focus on gourmet information, featuring local specialty dishes, trendy sweets, and hidden cafes, covering a wide range of topics.
#Japan #Travel #Kansai #TouristInfo #HiddenSpots #Gourmet #RegionalRevitalization
9. Shiho
Followers: 19.1K (as of July 1, 2024)
Shiho is the author of the "Stunning Views: Places to Visit Before I Die" series and is popular among various generations. Her Instagram account features a plethora of vibrant photos from her travels around the world, captivating viewers with their beauty. She visits not only famous tourist spots in Japan but also hidden gems across the globe, with countless travel destinations to her name. By viewing Shihobu's posts, followers can discover new travel destinations and appreciate the vastness of the world.
Her Instagram is also rich with links to her books, related travel information, and more, allowing followers to delve deeper into her insights. Shihobu offers a unique perspective on the world, broadening her followers' horizons and enhancing their travel experiences. Following her account provides access to beautiful scenic photos and abundant travel information, aiding in planning your next trip.
For more detailed information, her latest posts, and her work, be sure to check the links provided on her Instagram account.
#StunningViewsOfTheWorld #Travel #TouristInfo #ScenicViews #HiddenGems #ConnectWithTravelLovers
10. Moe
Account: https://www.instagram.com/simpletrip.biz/
Followers: 17.6K (as of July 1, 2024)
Moe is an office worker (OL) who fully enjoys weekend trips and primarily shares about travel spots, hotel recommendations, coupons, campaigns, and hot springs. Her account is a ally for those who want to enjoy weekend travel, particularly introducing great travel deals in her Stories. She compiles cost-effective hotels and outing spots, providing followers with extremely beneficial information.
Moe's posts are characterized by the beauty of her photos and the accuracy of information, making her a reliable source for her followers. Her introductions of travel spots and hotels include practical access methods, tips for stays, and other useful information for actual visits. Additionally, her hot spring introductions provide detailed explanations of local features and recommended points, which are highly valuable for hot spring enthusiasts.
Moe's travel history includes conquering all 47 prefectures in Japan and visiting 27 countries abroad, reflecting her extensive experience. Achieving 80 stays annually, she shares valuable travel information based on her knowledge and experience. Her account emphasizes providing followers with great deals using the Rakuten economic zone and Amazon Associates. For example, the coupons and campaigns Moe introduces are extremely useful for followers looking to reduce travel expenses. Her website, Simple Trip, offers a list of coupons and accepts job requests, providing even more detailed information. It's packed with information to enrich weekends and serves as a valuable reference for enjoying short-term trips.
#WeekendTravel #Travel #Deals #Coupons #HotSprings #Gourmet #Sightseeing
Conclusion
In the digital age, travel influencers play an increasingly important role. They provide visually appealing content to spark their followers' desire to travel and increase awareness and understanding of the travel industry. Credibility and empathy with followers based on influencers' real-life experiences can significantly increase advertising effectiveness and effectively reach specific target audiences.
If you want to increase brand awareness and effectively appeal to your target market, enlisting the help of these travel influencers can be very beneficial. They will continue to play an essential role as pioneers in communicating the appeal of travel and illuminating the following travel destinations for many.
