Top 20 Instagram Influencers of 2024

Instagram influencers have become a dominant force among today’s youth, shaping trends and influencing purchasing decisions in a variety of areas such as fashion, beauty, and lifestyle. With their engaging and visually appealing content, these influencers hold a powerful sway over millennials and Gen Zers, making them key figures in the digital landscape. 

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Whether your interests lie in the latest fashion trends, skincare tips, or lifestyle inspiration, there is certainly an influencer out there whose content will resonate with you. This article highlights the top Instagram influencers in Japan, ranked by their popularity and influence. We’ll delve into what makes each influencer unique, exploring their distinct appeal and the strategies behind their widespread success.

Top Instagram Influencers (By Follower Count)

1. Momo
2. Sana
3. Sakura Miyawaki
4. Mina
5. Naomi Watanabe
6. Rola
7. Yuta Nakamoto
8. Shohei Ohtani
9. Kiko Mizuhara
10. Giselle
11. Kazuha
12. Joji
13. Nicole Fujita
14. Kento Yamazaki
15. Mackenyu
16. Tomohisa Yamashita
17. Mei Nagano
18. Mio Imada
19. Bayashi
20. Haruna Kawaguchi

1. Momo

Instagram: momo

Followers: 14.81 million (as of July 10, 2024)

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Momo, the main dancer of the renowned Korean girl group TWICE, has won the hearts of fans worldwide with her exceptional dance skills and captivating stage presence. Born in Japan, she has been passionate about dance from a young age, which led her to audition for JYP Entertainment in Korea. After joining TWICE in 2015, Momo quickly became known for her powerful performances and undeniable charisma. On Instragram, she offers followers a glimpse into her life, sharing photos from her daily routines and behind-the-scenes moments, further strengthening her connection with her large and loyal fanbase.

2. Sana

Instagram: m.by_sana

Followers: 12.14 million (as of July 10, 2024)

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Sana, a beloved member of TWICE, stands out for her musical talent, communicative energy, and endearing personality. Hailing from Osaka, she was discovered during middle school and quickly made her way to JYP Entertainment, where she honed her craft. Since debuting with TWICE in 2015, she has contributed to some of the group's most successful hits. On Instagram, Sana offers fans a deeper look into her world, showcasing her unique sense of fashion, personal lifestyle, and candid moments from her professional journey. This openness has helped her build a strong, loyal following, further solidifying her popularity.

3. Sakura Miyawaki

Instagram: 39saku_chan

Followers: 10.86 million (as of July 10, 2024)

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Sakura Miyawaki, a former member of HKT48 and AKB48, has made a remarkable transition to the Korean music scene as a member of LE SSERAFIM. Her journey in the entertainment industry began at a young age when she debuted as a first-generation member of HKT48 in 2011. Over the years, she became a central figure in the group, consistently ranking high in various selection elections. In 2018, Sakura’s participation in the Korean audition program “PRODUCE 48” marked a pivotal moment in her career, leading to her debut with the project group IZ*ONE. Following that, she joined LE SSERAFIM, further cementing her place in the K-pop world. Sakura shares glimpses of her life beyond the stage on her Instagram account, offering fans insights into her fashion, beauty routines, and everyday moments.

4. Mina

Instagram: mina_sr_my

Followers: 10.06 million (as of July 10, 2024)

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Mina, a member of TWICE, is celebrated for her graceful dance style and enchanting singing voice. Having studied ballet from a young age, her classical training has significantly influenced her performances as an idol, bringing an elegant depth to her stage presence. After successfully passing an audition for JYP Entertainment, she moved to Korea for her trainee years and debuted with TWICE in 2015. Through her Instagram, Mina offers a personal look into her life, sharing her fashion choices, beauty routines, and exclusive behind-the-scenes moments from her performances, all of which have earned her a devoted following and widespread admiration.

5. Naomi Watanabe

Instagram: watanabenaomi703

Followers: 10.05 million (as of July 10, 2024)

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Naomi Watanabe began her career as a comedian, quickly gaining recognition for her sharp wit and vibrant personality. Over time, she transitioned into modeling and acting, where her distinctive fashion sense and comedic charm propelled her to even greater fame. With a large and devoted fan base both in Japan and internationally, Naomi has become a prominent figure in the entertainment and fashion worlds. Her bold, one-of-a-kind Instagram posts continue to attract a global following, showcasing her unique style and personality. In addition to her entertainment career, Naomi launched her fashion brand, “PUNYUS,” which champions diversity and inclusion, further solidifying her influence as a cultural icon.

6. Rola

Instagram: rolaofficial

Followers: 9.11 million (as of July 10, 2024)

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Rola, a model of mixed heritage with a Bangladeshi father and a Japanese-Russian mother, quickly captivated the public with her striking appearance and vibrant personality. She rose to prominence through her work in top fashion magazines and appearances on popular TV programs. In recent years, Rola has expanded her influence by championing environmental causes, advocating for sustainable living and raising awareness about the importance of protecting our planet. Through her Instagram, she continues to connect with her followers, sharing a blend of fashion, beauty, and lifestyle content that reflects both her personal style and her commitment to a more sustainable future.

7. Yuta Nakamoto

Instagram: yuu_taa_1026

Followers: 8.91 million (as of July 10, 2024)

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Yuta Nakamoto, a Japanese member of the renowned Korean boy group NCT 127, first entered the entertainment industry through JYP Entertainment’s audition process. After joining NCT, he quickly became known for his striking visuals and versatile performance skills, capturing the attention of a global fanbase. Whether on stage or off, Yuta’s dynamic presence has made him a standout member of the group. He uses Instagram to offer fans a closer look into his world, sharing behind-the-scenes photos from his performances and personal moments, fostering a deeper connection with his audience.

8. Shohei Ohtani

Instagram: shoheiohtani

Followers: 8.01 million (as of July 10, 2024)

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Shohei Ohtani, a famous professional baseball player for the MLB’s Los Angeles Angels, has earned global recognition for his exceptional talent as a pitcher and batter. His remarkable ability to excel in these dual roles has shattered numerous records and garnered the attention of fans worldwide. Through his Instagram, Ohtani shares highlights from his games, training sessions, and personal moments. His dedication and achievements continue to inspire admiration across the globe.

9. Kiko Mizuhara

Instagram: i_am_kiko

Followers: 7.84 million (as of July 10, 2024)

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Kiko Mizuhara, a model and actress of American and Korean descent, was raised in Japan and has become an icon in the fashion industry with her distinctive looks and bold sense of style. Her unique presence has made a lasting impact, earning her roles in numerous films and dramas while redefining beauty standards in the fashion world. Kiko shares artistic photos from fashion shows, personal moments, and everyday life on Instagram, where she has a loyal and growing following.

10. Giselle

Instagram: aerichandesu

Followers: 7.22 million (as of July 10, 2024)

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Giselle, a Japanese member of the Korean girl group Aespa, has quickly gained recognition for her style and dynamic performances as the group’s rapper. Fluent in multiple languages, she effortlessly connects with a diverse global audience, adding to her unique appeal. Her presence on Instagram offers fans an image of her world, sharing curated snippets of her fashion choices and lifestyle, further enhancing her connection with her growing fanbase.

11. Kazuha

Instagram: zuhazana

Followers: 7.08 million (as of July 10, 2024)

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Kazuha, a Japanese member of the Korean girl group LE SSERAFIM, is known for her exceptional performance skills, honed through her background in ballet. Her ballet training has shaped her graceful posture and fluid movements, becoming her defining trademark on stage. With a natural elegance that stands out, Kazuha continues to draw admiration from fans. She highlights some of her group’s activities as well as her personal experiences on her Instagram, further solidifying her connection with a dedicated fanbase.

12. Joji

Instagram: sushitrash

Followers: 6.86 million (as of July 10, 2024)

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Joji, who first gained attention on YouTube as the controversial "Filthy Frank," has since transformed into a respected musician with a deep, emotive sound. His music, characterized by its mellow and introspective qualities, has resonated with audiences worldwide, with albums like “BALLADS 1” and “Nectar” achieving widespread success. Through his Instagram, Joji offers fans a behind-the-scenes look into his music career, sharing personal moments and insights into his creative process. His evolution from internet persona to music artist has captured the hearts of a global fanbase, solidifying his place in the industry.

13. Nicole Fujita

Instagram: 2525nicole2

Followers: 6.13 million (as of July 10, 2024)

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Nicole Fujita, a model of Russian and Japanese descent, has made a name for herself in the fashion world, gracing the pages of popular magazines like “Popteen” and “ViVi.” Known for her charming looks and vibrant personality, she has also captured the spotlight on TV shows and social media platforms. Through her Instagram, Nicole offers an intimate look into her life, sharing posts that highlight her passion for fashion, beauty, and lifestyle.

14. Kento Yamazaki

Instagram: kentooyamazaki

Followers: 6.05 million (as of July 10, 2024)

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Kento Yamazaki, a rising star in Japanese cinema, is famous for his versatile performances in hit dramas and films such as “Death Note” and “Your Lie in April.” Known for his looks and exceptional acting range, he has garnered a loyal and passionate fanbase. Kento showcases bits of his professional world and personal moments on Instagram, connecting with his followers on a deeper level. His authenticity and charm continue to strengthen his place as one of Japan's most beloved actors.

15. Mackenyu

Instagram: mackenyu

Followers: 5.92 million (as of July 10, 2024)

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Mackenyu, a talented Japanese actor and son of the legendary Sonny Chiba, has quickly made a name for himself with his compelling performances in both films and dramas. He became especially famous after portraying Arata Wataya in the Chihayafuru live-action trilogy in 2016, and has continued to captivate audiences across Japan and beyond ever since. Through his Instagram, Mackenyu offers a window into his life, sharing glimpses of his work on set as well as personal moments.

16. Tomohisa Yamashita

Instagram: tomo.y9

Followers: 5.84 million (as of July 10, 2024)

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Tomohisa Yamashita, affectionately known as Yamapi, is a singer, model, and actor who joined the Japanese talent agency Johnny & Associates as a trainee in 1996. He then rose to fame as a member of the popular idol group NEWS, which he quit in 2011. With his charismatic presence and diverse talents, he has earned widespread recognition through his roles in numerous dramas and films, both in Japan and abroad. On Instagram, Yamapi offers fans a closer look into both his professional projects and private moments, cultivating a stronger connection with his ever-loyal following. His ability to balance stardom with authenticity continues to make him a beloved figure in the entertainment world.

17. Mei Nagano

Instagram: mei_nagano0924official

Followers: 5.76 million (as of July 10, 2024)

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Mei Nagano is a rising star in the Japanese entertainment industry, known for her engaging performances in popular dramas, films, and commercials. With her natural charm and impressive acting versatility, she has quickly garnered a dedicated fanbase. Through her Instagram, Mei offers a behind-the-scenes look at her work, as well as glimpses into her everyday life.

18. Mio Imada

Instagram: imada_mio

Followers: 5.63 million (as of July 10, 2024)

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Mio Imada is a model and actress celebrated for her adorable looks and captivating personality. She first caught the public's eye with standout roles in popular dramas and films. On her Instagram, Mio shares a mix of fashion shoot highlights and personal moments, offering fans a deeper look into her life and solidifying her growing influence and fanbase.

19. Bayashi

Instagram: bayashi_tv

Followers: 5.61 million (as of July 10, 2024)

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Bayashi is a well-known food influencer who has captured the attention of a large audience through his engaging cooking videos on TikTok and Instagram. With his distinctive cooking style and simple, accessible recipes, he has become a favorite among food enthusiasts. On Instagram, he regularly posts funny videos and photos of his culinary creations.

20. Haruna Kawaguchi

Instagram: haruna_kawaguchi_official

Followers: 5.54 million (as of July 10, 2024)

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Haruna Kawaguchi is a renowned actress and model, celebrated for her roles in popular dramas and films. Her beauty and undeniable talent have attracted a devoted fanbase. On Instagram, Haruna shares about professional life and personal moments, strengthening her connection with fans and providing a more intimate look at her world.

Conclusion

The top 20 Instagram influencers in Japan each stand out with their unique appeal and expertise, drawing in a wide and loyal following. Whether they’re making waves in music, fashion, movies, or lifestyle, these influencers have a remarkable ability to captivate and inspire their audiences. As they continue to evolve and push boundaries in their respective fields, their influence only grows stronger. Keep an eye on their future endeavors—these trendsetters are poised to make an even bigger impact in the coming years.

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