Top 5 Delicious Non-Alcoholic Drinks in Japan
In recent years, the popularity of non-alcoholic drinks has been rapidly expanding in Japan. Behind this trend are not only growing health-consciousness but also changes in the traditional nomikai (drinking party) culture, particularly among younger generations. The old alcohol-centered style of socializing has given way to a lifestyle that emphasizes “enjoyment without drinking.” As a result, non-alcoholic beverages have spread widely, from izakaya pubs and cafés to supermarkets and convenience stores. In addition, many products feature uniquely Japanese flavors and craft-like innovations, attracting international tourists and overseas markets alike.
In this article, we introduce Japan’s most popular non-alcoholic drinks, ranked by market trends, along with their official product websites.
Ranking of Top Non-Alcoholic Drinks in Japan
(*Based on market trends)
- Asahi Dry Zero
- Choya Yowanai Umeshu
- Suntory Nonaru Kibun
- Suntory All-Free
- Gekkeikan Free
1. Asahi Dry Zero
Source: Asahi Dry Zero Official Website
One of Japan’s most popular non-alcoholic beers is Asahi Dry Zero. It delivers a taste remarkably close to real beer, offering a crisp finish and the roasted aroma of malt. The added benefits of being zero calories and zero sugar make it especially appealing. It has become a staple at izakaya pubs and dinner tables alike, and is widely enjoyed during sports, driving, and other occasions where alcohol is off-limits. For many tourists, this product is recognized as a Japanese non-alcoholic beer.
2. Choya Yowanai Umeshu
Source: Choya Yowanai Umeshu Official Website
From the iconic plum wine brand Choya comes a non-alcoholic version of umeshu. With no alcohol, it preserves the sweet-sour flavor and fragrance of Japanese plums. Mixed with soda, it offers a refreshing taste perfect for summer. Easy access to the traditional flavor of umeshu has made it especially popular among foreign tourists, who often buy it as a souvenir. Even those sensitive to alcohol can enjoy the authentic plum wine experience, making it a standout choice.
3. Suntory Nonaru Kibun
Source: Suntory Nonaru Kibun Official Website
This non-alcoholic chuhai-style series was born from Japan’s izakaya culture. With a wide lineup of flavors, including lemon, grapefruit, and cassis orange, it provides the fun of drinking cocktails without alcohol. Variants with zero calories or zero sugar are also available, appealing to health-conscious consumers. Its stylish packaging resonates with Gen Z, making it a go-to for home parties, girls’ nights, and casual drinking at home.
4. Suntory All-Free
Source: Suntory All-Free Official Website
Often described as “a non-alcoholic beer that surpasses beer,” this product balances malt aroma, refreshing carbonation, and authentic bitterness while also being zero calories, zero sugar, and zero purine. It is widely consumed as a refreshing after-work drink or a lunchtime companion, and has firmly established itself among those pursuing a healthier lifestyle.
5. Gekkeikan Free
Source: Gekkeikan Free Official Website
Brewed by the renowned sake maker Gekkeikan, this non-alcoholic sake opens up a new genre of alcohol-free beverages. It delivers the umami of rice and the distinctive aroma of sake, without any alcohol content. Its compatibility with Japanese cuisine makes it a favorite for relaxed dining. Particularly among international visitors, it is valued as a way to experience sake culture safely, and is often purchased as a souvenir by tourists visiting Kyoto.
Conclusion
Japan’s non-alcoholic beverage market has evolved from offering simple “substitutes” to presenting “a new lifestyle choice.” From beer-like drinks and umeshu to chuhai and sake, the wide variety reflects Japan’s unique culture. For those who want to stay health-conscious while still enjoying social gatherings and meals, non-alcoholic drinks have become indispensable. Going forward, more new products featuring Japan’s delicate flavors and craft-inspired approaches are expected to appear. When visiting Japan, be sure to try some non-alcoholic drinks that can only be experienced locally.
