Top 3 Most Used Dating Apps in Japan

The Japanese dating app market is growing rapidly, with many users looking to meet people online. The use of dating apps has increased rapidly as the COVID-19 pandemic restricted face-to-face encounters. From a global perspective, the Japanese dating app market is unique, with many apps catering to diverse needs. This article introduces the Top 3 most popular Japanese dating apps, and provides their respective features and user feedback.

Popular Dating Apps

1. With
2. Pairs
3. Tapple

1. With

Image Source: https://apps.apple.com/jp/app/with

With is a dating app that uses diagnostic tests and personality analysis based on psychology. Under the supervision of DaiGo–a mentalism and psychology expert, users are matched based on their personality and values, making it easy to meet compatible partners. In addition, psychological tests and compatibility diagnostics tend to increase the match between users' values and build long-lasting relationships. 

The following excerpt is from a customer review:  “The personality tests are interesting and provide a good opportunity to converse with the other person. The matching rate is high, and the relationships with the people I've met through this app have lasted a long time." 

2. Pairs

Image Source: https://apps.apple.com/jp/app/pairs

Pairs is one of the most popular dating apps in Japan. Due to the large number of registered users, there are many opportunities to meet a variety of users, making it easier to find a suitable partner. It also has an extensive community function, and by joining groups based on hobbies and interests, it is easy to match with someone with whom you have something in common. In addition, the large number of registered users means that there are plenty of opportunities to meet people. 

The community function makes it easy to be matched with a partner with matching hobbies and values. One user says: “‘It is easy to meet people with matching interests, and you are able to exchange messages casually. It's also very safe and secure."

3. Tapple

Image Source: https://apps.apple.com/jp/app

Tapple is a dating app characterized by intuitive operation using the swipe function. Many users use it casually, and it is easy to match with people who share your interests and hobbies. It also provides opportunities to meet in person through the event function. 

In addition, the swipe function allows users to check many profiles quickly, enabling efficient matching. Many people meet through hobbies and events. Customer feedback says: “The app can be used intuitively and is easy to use. I like that you can meet people through events, which leads to realistic encounters."

Conclusion

Japan's dating app market is rich with apps that meet a variety of needs. With, Pairs and Tapple each have different features and strengths, and are supported by many users. The unique value each app offers, such as psychologically-based compatibility diagnosis, a large number of registered users and intuitive usability, meets users' expectations. 

For companies, marketing through these apps is also effective in attracting new customer segments. Please use user feedback to select the dating app that is right for you and enjoy a wonderful dating experience.