10 Best Virtual Influencers in Japan in 2024
As technology continues to evolve, Japan has emerged as a leader in the creation of virtual influencers powered by AI. While influencer marketing has long been a popular trend in Japan, the rise of virtual influencers has significantly accelerated this movement, introducing a new frontier in digital content. These digital personalities, crafted through advanced AI technology, each possess distinct traits and characteristics, enabling them to create a wide range of content tailored to their specific fan base. Active on platforms like Instagram, TikTok, and YouTube, virtual influencers captivate audiences with unique and engaging material.
Particularly popular among younger audiences, virtual influencers are quickly gaining traction due to their realistic visuals and personable, friendly characters. Their influence is growing by the day, as their activity grows in various genres, including fashion, lifestyle, and entertainment. With an increasing number of brand collaborations, these virtual figures are starting to reshape modern marketing strategies.
This article explores the most influential virtual influencers in Japan, who not only make social media browsing more enjoyable but also serve as powerful brand ambassadors, especially in campaigns targeting tech-savvy consumers. For companies, collaborating with these digital personalities has become an effective and innovative marketing strategy. Below, we highlight Japan's top virtual influencers, offering opportunities for both engagement and partnership. Through their distinct charm and impact, they represent new possibilities in digital marketing that continue to push the boundaries of what's possible in the online space.
Ranking (By Number of Instagram Followers)
- Imma
- Kaf
- Zinn
- Ria
- TeresaAI
- Mizuki Yamatori / Suntory’s Virtual Employee
- Liam Nikuro
- Aoi Prism
- Elle
- Meme
1. Imma
Instagram: imma.gram
Followers: 378K
Imma, one of Japan's top virtual influencers, began her career on Instagram in 2018 and quickly expanded her reach to platforms like Twitter and TikTok. Known for her lifelike visuals and impeccable fashion sense, she has attracted a large following and collaborated with renowned brands such as Ferragamo, Burberry, and Calvin Klein, even appearing at international events. Beyond fashion, Imma is also an advocate for social causes like environmental protection and gender equality, which has deepened her connection with a diverse audience. Her ability to blend style with social activism has made her not just an influencer, but a powerful voice for change.
2. Kaf
Instagram: virtual_kaf
Followers: 78.2K
Kaf, a renowned Japanese virtual singer, has captivated fans worldwide with her exquisite voice and unique musical style. Known for her ability to evoke deep emotions, Kaf’s music resonates with listeners, offering them comfort and inspiration. Her virtual live performances and online concerts have become beloved events, allowing her to connect with fans in real time and earning widespread acclaim for her performances. Beyond singing, Kaf is actively involved in music production, showcasing her creativity and versatility as an artist. Her performances have become a source of relaxation and healing for many, providing a soothing escape for those who listen.
3. Zinn
Instagram: plusticboy
Followers: 44.8K
Zinn, a virtual influencer who debuted in 2019, quickly gained recognition for his striking red hair and distinct style. He is Imma's brother and publicly acknowledges his relationship with Ria. His posts, which focus on fashion and lifestyle, inspire many followers thanks to his fresh approach to individuality and self-expression. Zinn's stories about family bonds and personal relationships add depth to his content, resonating with his audience on a more emotional level. Through his authenticity and creative flair, Zinn continues to offer new insights, solidifying his place as a trendsetter and a voice for individuality in the virtual influencer space.
4. Ria
Instagram: ria_ria_tokyo
Followers: 35.3K
Ria, a virtual human who won the prestigious New Heroine Award and ViVi Award at “Miss iD 2022,” has quickly risen to prominence with her captivating visuals and distinctive character. Produced by Tokyo-based Aww Co., Ltd., a leader in the development of virtual humans, Ria has become a beloved figure, garnering support from a wide range of followers. Her versatility shines through as she works as a model, gracing the covers of magazines and appearing in high-profile fashion shows. Beyond her modeling career, Ria's unique style and multifaceted talents have enchanted countless fans, establishing her as a prominent figure in the fashion world. Her influence, however, extends far beyond fashion. Ria is deeply involved in social contribution activities, using her platform to engage with broader societal issues. Through her stories and messages, she connects with many people on an emotional level, creating a sense of unity and inspiring change.
5. TeresaAI
Instagram: virtual_teresa
Followers: 28K
Teresa, a virtual singer of Japanese-American heritage, has quickly made a name for herself by blending music, fashion, and culture in her content. Her unique background and innovative approach have earned her a devoted following, with fans drawn to her ability to connect on a deeper level through virtual live performances and engaging music videos. Beyond her musical talent, Teresa’s fashion sense is equally celebrated, and she has collaborated with various fashion brands, further expanding her influence. Her multicultural perspective brings a refreshing and inclusive touch to her work, inspiring fans with her creative ideas and boundary-pushing style. Teresa’s activities beautifully highlight the fusion of music and fashion, with her performances on international stages showcasing her talent and vision for a more interconnected, globalized world.
6. Mizuki Yamatori / Suntory’s Virtual Employee
Instagram: mizuki_yamatori
Followers: 26.5K
Mizuki Yamatori started his career as a virtual employee of Suntory Communications in 2020, bringing a fresh and innovative presence to the company’s digital strategy. As a new graduate, he initially worked in restaurant operations before transitioning to the Advertising Communication Department in 2019, where his role has expanded to include content creation and brand promotion. Active on Instagram and TikTok, Mizuki shares engaging content focused on food and beverages, with his recipe posts gaining particular popularity among cooking enthusiasts and drink aficionados. His posts offer inspiration and practical tips, making him a convenient source of information for those looking to enhance their culinary skills or explore new beverage trends.
7. Liam Nikuro
Instagram: liam_nikuro
Followers: 11.8K
Liam Nikuro is a versatile virtual influencer active in both Japan and the United States, known for his dynamic character settings that span entertainment, fashion, and more. His partnership with the NBA's Washington Wizards showcases his adaptability, while his international perspective and unique style have earned him a global following. Beyond fashion and entertainment, Liam also explores music and movie promotions, further expanding his reach. His events, often incorporating advanced virtual technology, offer fans new and exciting forms of entertainment, solidifying his position as a leading figure in the digital space.
8. Aoi Prism
Instagram: aoiprism
Followers: 10.3K
Aoi Prism, a virtual gal introduced in 2019 by the millennial creator group "YYZ," has become a vibrant and influential figure in the virtual space. Known for her bold, colorful posts, she captures the essence of youth culture while staying on top of the latest fashion and makeup trends. Aoi’s content is always fresh and trend-sensitive, offering her followers a constant stream of inspiration. She places a strong emphasis on interactive engagement, frequently participating in live streams and events, which further strengthens her connection with fans. This active involvement has made her highly approachable for corporate partnerships, where her unique style and relatable personality have proven to be valuable assets. Through her diverse and engaging content, Aoi Prism has successfully carved out a space for herself as both a trendsetter and a beloved digital personality.
9. Ella
Instagram: ella.imagination
Followers: 7.2K
Ella, a virtual influencer created by Disney Japan, smoothly blends Disney’s enchanting world with modern trends, captivating a diverse audience from children to adults. Known for her magical character and fantasy-inspired content, Ella’s posts, mostly fashion and entertainment-related, consistently draw the attention of her followers. Her ability to merge timeless Disney magic with contemporary style makes her content uniquely appealing. Ella also features prominently in promotions for Disney theme parks and movies, showcasing her versatility and broadening her reach. Her charming persona and talent for connecting with fans have made her a beloved figure in the Disney universe, as much as a prominent digital influencer in her own right. Through her captivating content and diverse collaborations, Ella continues to enchant and inspire audiences of all ages.
10. Meme
Instagram: meme.konichiwa
Followers: 4K
Meme, a Japanese virtual influencer who debuted in 2019 as a self-described "CG human," has quickly gained a dedicated following with her authentic content. Known for her captivating photos that blend everyday moments with retro vibes, Meme stands out by embracing and celebrating "beauty diversity." She intentionally highlights features often overlooked in traditional beauty standards, such as freckles and facial blemishes, which resonates with her audience and aligns with contemporary values of inclusivity and individuality. Through her posts, Meme communicates powerful messages of self-acceptance and emphasizes the importance of embracing one’s unique traits, making her a highly influential figure in the virtual influencer space. Her approach, as she challenges conventional beauty ideals, fosters empathy and inspires a broader appreciation for diversity, solidifying her role as a voice for modern, inclusive beauty.
Conclusion
Japanese virtual influencers have emerged as fascinating figures in the world of digital media, utilizing the latest AI technology to create hyper-realistic visuals and diverse, engaging content. They are quickly gaining recognition for their uniqueness and ability to adapt to various genres such as fashion, lifestyle, entertainment, and beyond, making them influential across multiple industries.
What sets Japanese virtual influencers apart is their remarkable realism and approachability. With meticulously crafted personas that are visually realistic yet emotionally relatable, they strike a balance between the digital and human worlds, drawing a wide range of followers. Their content embraces diversity, aligning with contemporary values of inclusivity and self-expression. This authentic approach especially resonates with Gen Zers who value individuality and diversity.
What’s more, these influencers are not confined to one genre; they are branching out into numerous fields, including cooking, beverages, music, and fashion, offering a broad array of content catering to a variety of interests. Many of them collaborate with global brands and appear at international events, thereby creating impactful partnerships that enhance both their reach and brand visibility.
As digital marketing evolves, Japanese virtual influencers are becoming indispensable assets for companies looking to expand their market presence and connect with tech-savvy audiences. Their ability to engage with followers in an innovative and meaningful way makes them valuable partners in modern marketing strategies. As they continue to evolve and gain influence, these virtual figures will undoubtedly remain at the forefront of digital marketing, shaping the future of online engagement and brand promotion.
