Top 10 Travel Influencers in Japan
In the fast-paced world of digital marketing, visually captivating content is a driving force behind engagement, and Instagram travel influencers are at the forefront of this trend. With their ability to curate stunning visuals and share immersive travel experiences, these influencers highlight not only picturesque landscapes but also unique destinations that resonate with their audiences. Their authentic storytelling and curated content inspire a sense of adventure, prompting followers to discover new places and experiences. Partnering with Instagram travel influencers opens up a wealth of opportunities for brands to tap into a highly engaged and targeted audience, driving both awareness and action. Here are some of the advantages of collaborating with travel influencers:
Benefits of Working with Travel Influencers:
- Enhanced Visual Appeal: Stunning photos and videos create compelling visual content.
- Reliability Through Real Experiences: Content based on personal travel experiences adds credibility.
- Building Empathy: Influencers’ shared experiences resonate with their followers.
- Increased Advertising Effectiveness: The combination of visual appeal and credibility boosts ad impact/effectiveness.
- Targeted Reach: Ability to connect directly with specific audience segments.
These factors make influencer marketing a valuable tool for boosting brand awareness and effectively engaging target markets. This article highlights the top 10 Instagram accounts for travel enthusiasts, selected by follower count.
Rankings (By Instagram Followers)
- Kubotabi
- Ayumi
- Pito
- Trip Schedule
- Pichiya
- Maru
- Tabisuru Futari
- Ryomai Fûfu
- Shiho
- Moe
1. Kubotabi
Account:
Followers: 955K (as of July 1, 2024)
Kubotabi excels in regional promotion and corporate collaborations. This couple's posts, rich in detail and visuals, showcase tourist attractions and local specialties, making them a valuable resource for travelers. By working with local tourism organizations, they contribute significantly to regional revitalization.
An excerpt from their website:
Run by a couple in their late twenties who travel across Japan almost 300 days a year, Kubotabi aims to make all 47 prefectures shine. Traveling has become our life, and we strive to share Japan’s beauty with the world through social media.
#Japan #Travel #ArasaCouple #RegionalDevelopment #Sights #Specialties #Local #Contribution
2. Ayumi
Account: https://www.instagram.com/ooooooayumioooooo/
Followers: 120K (as of July 1, 2024)
Ayumi's first solo adventure was a "round-the-world" trip, an experience she now uses to share captivating travel stories from both Japan and abroad. Through Instagram, she has gained a large following, captivating her audience with stunning travel photos and videos that highlight the beauty and allure of her journeys.
Her posts are visually striking and filled with mystery, marked by her exceptional photography and design sense. Alongside breathtaking landscapes, she offers an array of images that capture the culture and people of the places she visits, immersing viewers in the local atmosphere. The vibrant, well-composed photos provide a realistic and engaging sense of being there. Each post is simple yet sophisticated, creating a cohesive aesthetic that is visually appealing to her followers.
Ayumi particularly captivates her audience by choosing a round-the-world trip as her first solo journey, presenting the stunning landscapes and rich cultures of diverse regions. Her photos not only capture the beauty but also convey the emotions and atmosphere of each moment. Simply viewing her posts evokes a strong desire to visit these destinations firsthand.
#Japan #Travel #SoloTravel #Travel around the world #ConnectWithTravelLovers #LandscapePhotography #Culture
3. Pito
Account:
https://www.instagram.com/pito_820/
Followers: 72K (as of July 1, 2024)
Pito draws upon her extensive background as a writer, editor, and photographer for travel-related companies to deliver engaging travel content on social media, centered around the theme "Worth Going Out of Your Way." Her posts particularly resonate with younger audiences, offering insightful introductions to captivating destinations, gourmet delights, cafes, and hotels.
Pito’s content transcends typical travel information, carefully capturing the essence and allure of each location. Her diverse posts include stunning landscape photographs of tourist attractions, unique culinary finds, hidden cafes, and enchanting hotels, each tempting viewers to explore these places firsthand.
A standout feature of Pito's work is her exceptional eye for photography and videography, resulting in visually compelling content. Her Instagram showcases vibrant, well-composed photos that evoke the joy and excitement of travel. On TikTok, she shares impactful short videos, while her YouTube channel offers more in-depth travel guides and experiences in video form.
Pito's appeal lies in her versatile creative talents and a broad range of activities. She excels across multiple platforms, making her an invaluable source of information not only for travel enthusiasts but for the broader travel industry as well.
#Travel #Gourmet #CafeHopping #HotelStay #TravelGuide #TourismInfo
4. Trip Schedule
Account:
Followers: 56.8K (as of July 1, 2024)
Trip Schedule’s Instagram page stands out for its cohesive design and comprehensive travel insights, especially suited for couples seeking inspiration for their next destination. The account showcases scenic and romantic spots across the country, offering followers valuable guidance when selecting ideal travel locations.
Each post maintains a visually consistent style, making the content easily recognizable and intuitive to navigate. This uniformity enhances the page’s usability, allowing followers to explore destinations effortlessly. Many posts highlight romantic spots, appealing particularly to couples looking for memorable experiences.
A key feature of this account is its attention to detail. Posts include practical information such as the address, access route(s), the suggested time to visit each destination, and recommendations for nearby restaurants and accommodations. This wealth of information is especially beneficial for first-time travelers or those with busy schedules, providing a convenient and reliable resource for planning trips. The account also shares websites for budget-friendly travel options, helping followers enjoy fulfilling journeys while keeping expenses manageable.
With travel tips, discount coupons, and current campaign details, the account serves as an invaluable resource for travelers. The well-organized layout, detailed content, and budget-friendly recommendations make it an excellent guide for anyone planning their next adventure.
#Japan #Travel #CoupleTravel #TouristSpots #TravelPlanning #TravelDeals #ConnectWithTravelLovers
5. Pichiya
Account: https://www.instagram.com/travelife_couple/
Followers: 44.6K (as of July 1, 2024)
Pichiya, or The Pichi Family, is managed by the Pichi couple and boasts a substantial following of 450,000 travel enthusiasts. Their account is a treasure trove of recommendations, offering detailed travel plans for popular destinations such as Tokyo and Osaka. Followers appreciate the couple's thorough introductions to tourist spots, efficient sightseeing routes, and local gourmet tips, making their content a valuable resource for trip planning.
Beyond travel itineraries, Pichiya shares extensive recommendations for gourmet spots and cafes, useful for travelers and locals alike. Their lodging insights span a wide range, from budget-friendly options to luxury accommodations, allowing followers to make informed choices on whether to plan a cost-effective stay or a special celebration.
Links from their Instagram direct followers to their blog, where they share detailed travel guides, personal travel diaries, and exclusive deals. Packed with practical trip-planning advice, the blog serves as an invaluable resource for followers aiming to enhance their travel experiences. Pichiya’s approachable style and informative content make their account an essential guide for travel lovers.
#Japan #Travel #CoupleTravel #TravelDeals #HotelStay #Gourmet #TouristInfo
6. Maru
Account: https://www.instagram.com/marurincho.official/
Followers: 23.4K (as of July 1, 2024)
Maru’s Instagram account is a trusted source for travel inspiration, focusing on holiday destinations across Japan (particularly in the Tokai region). Known for its simplicity and accuracy, Maru's posts provide concise, reliable information complemented by stunning photography, making it a valuable guide for travelers choosing their next destination.
The account’s captivating visuals showcase breathtaking landscapes and capture the unique atmosphere of each location, offering followers a glimpse of what they might experience firsthand. The brief yet impactful captions highlight the charm and appeal of these destinations, while the consistently styled posts create a recognizable and cohesive feed that followers appreciate for its ease of navigation and reliable recommendations.
#Japan #Travel #Aichi #TouristInfo #LandscapePhotography #ConnectWithTravelLovers
7. Tabisuru Futari
Account: https://www.instagram.com/futaritrip_travel/
Followers: 21.3K (as of July 1, 2024)
Tabisuru Futari, or Traveling Two, is an Instagram account run by a couple who have visited all 47 prefectures of Japan, amassing a significant follower count among teens. Their posts capture the allure of Japan, featuring visually engaging thumbnails that entice followers to explore their content.
Their account spans a variety of themes, from regional gourmet spots to romantic date destinations and theme park tips. Their gourmet posts showcase local delicacies and popular dining spots, with mouthwatering photography highlighting each region's culinary specialties. For couples, they recommend scenic date spots and activities, offering inspiration for romantic outings around Japan.
Their theme park guides are particularly detailed, covering efficient routes, top attractions, and event information to ensure a memorable visit. The content feels immersive, allowing followers to virtually experience the couple’s travels. Beautifully captured landscapes, trendy cafés, and local treats introduced by this account are valuable resources for girls' trips and friend gatherings, with plenty of social media-worthy recommendations.
Following Tabisuru Futari provides travel enthusiasts and planners alike with fresh ideas and insights into Japan’s many regions, making it a go-to account for anyone seeking travel inspiration across the country.
#Japan #Travel #Couple Travel #Gourmet #Date Spots #Theme Parks #Tourist Information
8. Ryomai Couple︎
Account: https://www.instagram.com/ryomai_odkk/
Followers: 19.5K (as of July 1, 2024)
The Ryomai Couple, prominent influencers from the Kansai region, are widely admired for their detailed and trustworthy tourism insights. Their content has captivated a large audience, with their social media following surpassing 500,000 as of 2023 and an impressive daily average of 30,000 visitors to their official website. These metrics underscore their credibility and influential presence within the travel community.
In a particularly successful PR campaign, one of their posts drove a remarkable sales increase—from 800,000 yen to 3.27 million yen—and boosted page views from 3,500 to 49,500, achieving a fourteen-fold rise. Their website features numerous similar success stories, underscoring the effectiveness of their promotional impact. As official TikTok creators and partners of "PPP STUDIO," they’ve further enhanced their visibility through television appearances and industry awards. Additional information about their accomplishments and case studies can be found on their website.
Their Instagram feed offers a stunning visual journey through Kansai’s hidden gems and renowned spots. With beautifully captured images, they highlight a variety of attractions, from Kyoto’s historic temples and Osaka’s lively shopping streets to the natural splendor of Nara. Followers also gain from updates on seasonal events and festivals, keeping their travel information current. Moreover, their posts explore Kansai’s culinary landscape, featuring local specialties, popular desserts, and charming, lesser-known cafes, making their account an invaluable resource for visitors seeking inspiration.
#Japan #Travel #Kansai #TouristInfo #HiddenSpots #Gourmet #RegionalRevitalization
9. Shiho
Followers: 19.1K (as of July 1, 2024)
Shiho, author of the popular "Stunning Views: Places to Visit Before I Die" series, has garnered admiration across generations. Her Instagram showcases a wealth of vivid travel photos from around the world, capturing viewers with her stunning imagery. She explores not only Japan’s renowned tourist spots but also lesser-known treasures worldwide, bringing countless unique destinations to her followers. Through Shiho's posts, followers can discover new places and appreciate the vast diversity of our planet.
Her Instagram account also features links to her books, additional travel insights, and related resources, inviting followers to explore her perspective in greater depth. Shiho’s posts inspire a fresh outlook on travel, broadening her followers’ horizons and enriching their journey experiences. By following her account, users gain access to beautiful scenic photography and valuable travel information, offering inspiration and guidance for planning their next adventure.
For more detailed information, her latest posts, and her work, be sure to visit the link on her Instagram profile.
#StunningViewsOfTheWorld #Travel #TouristInfo #ScenicViews #HiddenGems #ConnectWithTravelLovers
10. Moe
Account: https://www.instagram.com/simpletrip.biz/
Followers: 17.6K (as of July 1, 2024)
Moe is an office worker (OL) who maximizes her weekends with trips and primarily shares travel destinations, hotel recommendations, discounts, campaigns, and hot spring experiences. Her account is a go-to resource for those looking to enjoy weekend getaways, especially offering great travel deals through her Stories. She curates a selection of budget-friendly hotels and outing spots, delivering highly valuable information to her followers.
Moe’s posts stand out for their stunning photography and the accuracy of the details she shares, making her a trusted source of travel advice. Her introductions to various travel destinations and accommodations include practical information, such as access routes, stay tips, and other helpful details for a smooth visit. Additionally, her posts about hot springs are particularly informative, providing in-depth descriptions of the local features and key attractions, making them a must-read for hot spring enthusiasts.
Moe’s travel experience is extensive, having visited all 47 prefectures in Japan and 27 countries abroad, with an impressive 80 stays per year. This wealth of experience allows her to share invaluable insights based on her personal journeys. Her account also focuses on helping followers save money through the Rakuten economic zone and Amazon Associates, where she regularly features useful coupons and campaigns. Her website, Simple Trip, lists additional coupons and accepts job requests, offering even more detailed information. Packed with resources, it is an excellent guide for enhancing weekend trips and also serves as an invaluable reference for short-term travel planning.
#WeekendTravel #Travel #Deals #Coupons #HotSprings #Gourmet #Sightseeing
Conclusion
In today’s digital era, travel influencers have become an increasingly influential force. They create visually captivating content that ignites their followers' desire to travel while raising awareness and enhancing understanding of the travel industry. The credibility and relatability built through influencers' real-life experiences can significantly boost the effectiveness of advertising and help reach specific target audiences more effectively.
For brands seeking to enhance visibility and connect with their target market, partnering with travel influencers may be a highly advantageous strategy. As key figures in promoting the allure of travel, they will continue to play a crucial role in guiding potential travelers to new destinations and shaping the future of the industry.
