Top 3 Hobby Trends Among Young Japanese Women in 2024

As we enter 2024, many Japanese women are turning to new hobbies and challenges. This article ranks the hobbies and activities that women in their 20s and 30s are particularly interested in. AZWAY Corporation, which operates the real estate media Happy Home Planning, conducted a survey of 577 men and women aged 20 to 60+ on what they would like to challenge themselves with in 2024. Based on the results of the survey, here are the top three things that Japanese women in their 20s and 30s would like to challenge themselves with in 2024.

Popular Hobbies of Japanese Women

1. Health and Beauty
2. Acquiring/Improving Skills
3. Side hobbies

1. Health and Beauty

Interest in health maintenance and beauty continues to grow among Japanese women. Activities that take care of both body and mind, such as fitness and wellness, skincare and beauty treatments are popular. This includes working out at the gym, yoga and Pilates classes, and other forms of exercise. 

Additionally, interest in beauty is rising as well, partly due to the recent K-Beauty (Korean skincare and make-up products) trend. Trying out the latest beauty products and treatments has become popular, and beauty methods and products originating from South Korea are attracting more attention. Treatments incorporating the latest technology at beauty clinics and esthetic salons are also popular. 

In terms of diet, diet-conscious diets using healthy ingredients such as organic foods, superfoods and protein smoothies are also popular. Supplements to supplement vitamins and minerals are also popular with many women as they are easy to take.

2. Acquiring/Improving Skills

As economic uncertainty due to high prices spreads, awareness of career development is growing, and many women in their 20s and 30s are working to acquire and improve their skills. In particular, they are focusing on learning the skills needed in their current workplace and aim to become independent or to work for themselves. This has led to many women expressing a sincere desire to learn skills that will help them increase their incomes. Some of the specific skills that women looking to acquire or improve include:

IT

Digital skills such as programming, data analysis and digital marketing are becoming increasingly important in the modern business environment. Adopting these skills will enable you to work more efficiently and handle more sophisticated tasks.

Communication

Effective communication skills such as presentation, negotiation and team management are essential for workplace recognition and leadership.

Expertise

Industry-specific knowledge, skills and qualifications are essential for developing expertise in your job area. In particular, qualifications can act as proof of skills and directly contribute to career progression.

3. Side Jobs

More and more women are taking on second jobs to generate additional income. In particular, side jobs that can be done from home or that make use of hobbies are becoming increasingly popular. These side jobs are attractive to many women because they offer flexible work options and make it easier to balance family and work.

Diverse forms of side jobs are expanding, such as freelance work using acquired skills, running an online shop, and influencer activities on blogs and social networking sites. Side jobs that utilize one's skills and interests are trending. Side jobs will continue to become an increasingly important option for women seeking their own personal way of working.

Conclusion

The top hobby trends for women in their 20s and 30s are health and beauty, acquiring and improving skills and side jobs–activities directly linked to personal investment and career development. These trends reflect modern lifestyles and values, and suggest that many women are actively engaged in activities to improve themselves. 

In addition, both men and women in their 20s and 30s share side jobs and acquiring skills as common hobby trends, as well as a growing awareness of economic insecurity and career advancement, and a pursuit of self-investment and growth (Top 3 Hobby Trends Among Young Japanese Men in 2024). We hope that you find this information useful to help you live a more fulfilling life through new challenges.