10 Best Gaming YouTubers in Japan in 2024
Japan’s gaming influencer scene is thriving, with thousands of creators shaping trends across platforms like TikTok, Instagram, and YouTube. These influencers have cultivated massive audiences by delivering a unique blend of skillful gameplay, insightful strategies, and entertaining commentary. Their ability to balance expertise with humor and relatability makes them a magnetic force in the gaming community.
The appeal of Japanese gaming YouTubers goes beyond their content—it’s their ability to create a sense of community among viewers. Fans tune in not only for gameplay tips and strategies but also for the personalities and stories behind the screens. Whether it's a high-stakes competitive match, an exploration of new game releases, or a nostalgic dive into retro games, these creators offer something for every type of gamer.
For gaming brands looking to tap into Japan's dynamic market, partnering with these YouTubers is a strategic move. Collaborations can amplify brand visibility, foster authentic connections with target audiences, and drive engagement in ways that traditional advertising often can't. However, choosing the right partners requires a deep understanding of the YouTube gaming ecosystem. Factors like the creator’s content niche, engagement metrics, and audience demographics are crucial for ensuring a successful partnership.
To help brands navigate this landscape, we’ve curated a list of the top 10 gaming YouTubers in Japan. These influencers represent the best of the industry, combining creativity, expertise, and influence to shape the future of gaming in Japan. Whether you’re a gaming enthusiast or a brand looking to make an impact, these creators are worth keeping on your radar.
Top 10 Gaming YouTubers (By Subscriber Count)
- Hikakin Games
- Kiyo
- Pocky
- Anija Otoja
- Maizen Japanese Channel
- Hajime Shacho 2 (Hajime)
- Nichijou Gumi
- Retoruto
- Eiko Kano Official Channel - Eiko!Go!!
- Sawayan Games
1. Hikakin Games
Channel: HikakinGames
Subscribers: 6.1 million (as of July 6, 2024)
On his channel, Hikakin covers a variety of game genres, from Minecraft and Fortnite to Mario Kart, making sure there's something for every type of gamer. His energetic and upbeat commentary draws in viewers, while his unique voice and reactions add extra fun and excitement. The videos aren't just about the gameplay; it's Hikakin's humorous personality and entertaining reactions that make them so enjoyable to watch.
2. Kiyo
Channel: Kiyo
Subscribers: 4.86 million (as of July 6, 2024)
Kiyo's channel offers a mix of game genres, including horror, action, RPG, and indie games, keeping his content diverse and engaging. His distinctive energy and commentary captivate viewers, while his skillful use of sound and video effects adds an extra layer of enjoyment and keeps the pacing just right. Having started YouTube 10 years ago, Kiyo has consistently delivered high-quality content, building a loyal audience over the years.
3. Pocky
Channel: Pocky
Subscribers: 3.58 million (as of July 6, 2024)
Pocky's channel offers commentary on a variety of genres, including horror, action, and adventure games. His horror game videos are particularly popular, as he masterfully conveys his fear but still enjoys the experience, all while delivering entertaining reactions. Pocky is also an excellent communicator, smoothly explaining the game’s progress and adding humorous comments to keep viewers engaged. Beyond YouTube, he connects with fans through platforms like Twitter and Instagram, where he shares everyday moments and updates on new videos, further strengthening his presence.
4. Anija Otoja
Channel: Anija Otoja
Subscribers: 3.14 million (as of July 6, 2024)
Anija Otoja is a popular gaming commentary channel in Japan, consisting of three members: Anija, Otoja, and Otsuichi. Anija and Otoja are real-life brothers, and their synchronized interactions and humorous conversations are a major draw for viewers. With Otsuichi joining in, the trio gains a fun dynamic, adding to their unique personalities. Their commentary style focuses on enjoying the game together with their audience, which has earned them a dedicated fanbase. The channel covers a wide range of game genres, including FPS, RPG, horror, and action.
5. Maizen Japanese Channel
Channel: Maizen Japanese Channel
Subscribers: 2.91 million (as of July 6, 2024)
Maizen Japanese Channel is a duo led by YouTubers Zenichi and Mikey. They are best known for their game commentary, especially on Minecraft, which attracts a broad audience ranging from children to adults. Their unique personalities and humorous conversations have garnered them a loyal following. In addition to game commentaries, they produce a variety of content, including animations but also challenge and reaction videos, further expanding their appeal.
6. Hajime Shacho 2 (Hajime)
Channel: Hajime Shacho 2 (Hajime)
Subscribers: 2.91 million (as of July 6, 2024)
Hajime Shacho 2 is the secondary channel of the renowned YouTuber Hajime Shacho. This channel offers fans a fresh glimpse into his daily life and explores topics not covered on his main channel. Commentaries on a variety of titles are featured, ranging from popular games to new releases, where Hajime shares his impressions and strategies.
7. Nichijo Gumi
Channel: Nichijo Gumi
Subscribers: 2.3 million (as of July 6, 2024)
Nichijo Gumi, or Daily Crew in English, is a Japanese gaming commentary group made up of four members: Paint, Kuronoa, Shinigami, and Torazo. Their channel primarily features Minecraft commentary, including popular series like the Jailbreak series (脱獄シリーズ), which has even been adapted into a manga titled "Nichijo Lock." They regularly introduce new series such as "Hakuchumu" and "Rashomon," providing a wide variety of content for their audience.
8. Retoruto
Channel: Retoruto
Subscribers: 2.48 million (as of July 6, 2024)
Retoruto, who began on Nico Nico Douga, launched his YouTube channel in 2014. Known for his humorous commentary, he covers a wide variety of game genres. Alongside fellow gaming commentators Kiyo, Ushizawa, and Gatchman, he is recognized as part of "Japan’s Top 4," frequently participating in events and collaborative videos. In addition to his game commentary, Retoruto actively engages with fans through event appearances and merchandise sales, placing a strong focus on fan interaction.
9. Eiko Kano Official Channel - Eiko!Go!!
Channel: Eiko Kano Official Channel - Eiko!Go!!
Subscribers: 2.04 million (as of July 6, 2024)
“Eiko!Go!!” is the official channel of popular Japanese comedian Eiko Kano, where he offers a diverse range of entertaining content. Viewers enjoy game commentaries, insights into his daily life, comedy sketches, and various challenges. His humorous personality and engaging, friendly style are key reasons for his widespread popularity.
10. Sawayan Games
Channel: Sawayan Games
Subscribers: 1.88 million (as of July 6, 2024)
Sawayan Games is a gaming commentary channel run by two brothers from Ukraine, offering a unique blend of gaming and cultural insights. They introduce Ukrainian culture to Japanese viewers through their engaging commentary, with their Mario Kart videos being especially popular. Known for their humorous discussions and impressive gameplay skills, the brothers' synchronized interactions add a special charm to their content.
Conclusion
These Japanese YouTubers wield significant influence, captivating audiences with their diverse content, dynamic personalities, and passion for games. Their ability to create an immersive experience has turned them into trusted voices within the country’s gaming community.
The popularity of gaming commentary in Japan stems from its accessibility and relatability. These YouTubers go beyond just playing games—they share personal anecdotes, provide insightful analyses, and foster a sense of camaraderie with their audiences. Whether it’s showcasing the latest game releases, offering pro-level tips, or hosting lighthearted challenges, their content appeals to both casual gamers and dedicated enthusiasts alike.
For gaming brands, collaborating with these influencers is more than a marketing tactic—it’s a gateway to building genuine connections with Japanese gamers. These creators bring authenticity and credibility to product promotions, making them invaluable partners in launching games, introducing new features, or promoting gaming accessories. Their reach extends beyond YouTube, with many cultivating large followings on other social media platforms, amplifying their impact across multiple channels.
As the gaming industry continues to evolve, the role of these YouTubers will only grow more significant. To help you navigate this vibrant landscape, we’ve compiled a list of the top 10 Japanese gaming YouTubers. Whether you’re a fan seeking fresh content or a brand aiming to make waves in the market, these creators are the ones to watch in the coming year.
