5 Most Popular Gaming Apps in Japan

Japan's smartphone game market is constantly producing innovative and engaging titles, offering new experiences to users. It is also one of the largest and most diverse in the world. In particular, free-to-play games have gained a large following due to their ease of use and diverse content. In this ranking, we present the top five smartphone games, chosen for their popularity and user satisfaction. 

Each game has its own unique appeal and attracts many users. These games are attracting attention not only as entertainment but also as marketing tools for companies.

Top 5 Smartphone Games (In Order of Sales)

1. Monster Strike
2. Pokémon GO
3. Wilderness Action
4. Fate/Grand Order
5. Professional Baseball Spirits A

1. Monster Strike

Image Source: https://apps.apple.com/jp/app

Monster Strike is a viral game with more than 50 million users in Japan and TV commercials currently airing. It is a ‘pulling hunting RPG’ that can be enjoyed by up to four players at the same time, and offers the fun of collecting and raising over 1,000 types of unique monsters and using strike shots and friendship combos in battle to defeat powerful enemies. Multiplayer co-operation with friends is a feature of the game, and many rare quests and monsters are available.

2. Pokémon GO

Image Source: https://apps.apple.com/jp/app/

Pokémon GO is a revolutionary, award-winning game that has been downloaded more than one billion times worldwide. You explore the world of Pokémon by walking around the real world, catching Pokémon and challenging them to ‘Gym Battles’ and ‘Raid Battles’.

The online battle ‘GO Battle League’ has also been introduced, allowing you to compete with trainers from all over the world.An ‘Anytime Adventure Mode’ is also available, which records the distance walked when linked with the Health app.

3. Survive - Wilderness Survival

Image Source: https://play.google.com/store/apps

Wilderness Action is a survival game where 100 players battle it out in a battle royale on a vast map. You can cooperate with your friends to fight, drive fast in cool vehicles and enjoy unique styles with a variety of trendy items. The real-time strategy and thrilling battles are appealing and can be enjoyed with friends, making the game popular with many players.

4. Fate/Grand Order

Image Source: https://play.google.com/store/apps

Fate/Grand Order is a full-fledged RPG by TYPE-MOON, featuring an overwhelming volume of stories and a cast of gorgeous voice actors. Players take on the role of a master and manipulate Heroic Spirits to defeat enemies and unravel the singularity of space-time. The easy-to-operate command order battles optimized for smartphones allow you to enjoy the fun of fighting alongside your favorite Heroic Spirits. The diverse character designs and detailed scenarios attract many fans.

5. Professional Baseball Spirits A

Image Source: https://apps.apple.com/jp/app

Pro Baseball Spirits A is a realistic professional baseball game officially recognized by the Japan Baseball Federation. You can control real-life professional baseball players and enjoy the game. The latest data is reflected in real-time, so you can play linked to the real professional baseball season. With an extensive training mode and online matches, this title is a must-play for baseball fans.

Each of these games has its own unique charm and features and is loved by many players. We invite you to experience these popular smartphone games.

Conclusion

The Japanese smartphone game market is full of titles with diverse appeal. Each of the top five games in the ranking introduced here boasts unique features and high user satisfaction. These games offer customizable features that can be tailored to the user's needs, as well as a multiplayer element for cooperative fun with friends. Titles such as Monster Strike and Pokémon GO in particular keep users engaged with regular events and updates.

These games are more than just entertainment, they are also powerful marketing tools for companies. High user engagement is used to effectively develop promotional activities through in-game advertising and collaborative events. This enables companies to reach their target users in a direct and attractive way.

As smartphone games evolve, web marketing methods are also becoming more sophisticated. By skillfully incorporating marketing strategies through games, companies can expect to increase brand awareness and attract new users. Through these games, the potential of future web marketing can be explored.