We provided an advertising management service to a BtoB advisory company, with the aim of increasing the number of free consultations and reports. Through advertising management on Google and Yahoo! we achieved the target figures and contributed to the expansion of the client's business.
With our previous marketing activities, the number of website accesses was on the rise, but the percentage of free consultations, requests for information, etc. that led to conversions was low.
In order to clarify the target audience for the client, we created personas based on customer data and interviews. This enabled us to analyze needs and behavioral patterns, and improve the accuracy of targeting.
Within the limited marketing budget, we were required to achieve both KPIs and cost effectiveness.
We selected advertising media with high cost-effectiveness, focusing on Google and Yahoo! ads. We also conducted a detailed keyword survey to maximize our reach to potential customers.
In order to continue to achieve results, it was urgent to build an effective advertising management system.
We started advertising on Google and Yahoo! and optimized our advertising through the PDCA cycle by conducting effective advertising and regular effectiveness measurement.
In addition to increasing the number of website visits, we achieved an average of 70 conversions per month. This contributed to an increase in free consultations and requests for information materials.
Achieved a CPA of around 4,300 yen. We achieved our KPI within the limited budget and realized high cost-effectiveness.
We contributed to the expansion of the client's business by achieving KPIs and increasing the conversion rate.
Thanks to IGNITE, the number of free consultations and reports has increased significantly, leading to the acquisition of new customers. The cost performance is also good, and we are very satisfied.
We came up with and implemented an effective advertising strategy to help the client achieve their goals. As a result, we were able to exceed the target figures, which made us very happy.
In this case, we provided an advertising management service for a BtoB advisory company, and succeeded in increasing the number of conversions and achieving the KPI. From now on, IGNITE will continue to provide optimal advertising management to help our clients expand their business.
Click here for a case study of ad management by IGNITE, a company specializing in overseas marketing with offices in Osaka and Tokyo. In a shopping sale promotion, we used social media advertising to successfully increase the number of impressions, leading to increased awareness and branding.
Click here for an example of advertising management by IGNITE, a company specializing in overseas marketing with offices in Osaka and Tokyo. We provided advertising services to a staffing agency to support their recruitment efforts. We were able to achieve new hires in a short period while keeping costs low.
Click here for a case study of advertising management by IGNITE, a company specializing in overseas marketing with offices in Osaka and Tokyo. We implemented advertising management on Google and Yahoo! for a consulting firm, and succeeded in acquiring leads for representatives to participate in free consultations.
Click here for examples of advertising management by IGNITE, a company specializing in overseas marketing with offices in Osaka and Tokyo. We implemented advertising on Google and Yahoo! with the aim of increasing the number of free consultations and other services for a BtoB advisory company, and contributed to the expansion of the client's business.
Click here for a case study of advertising management by IGNITE, a company specializing in overseas marketing with offices in Osaka and Tokyo. We provided a construction company with a marketing strategy and measures for "Office Renovation", a service that targets both B2B and B2C customers, with a budget of 2 million yen.
In 2023, we supported the release of a U.S.-based men's luxury umbrella brand in the Japanese market by implementing PPC and social media advertising campaigns.
