IGNITE partnered with a Japan-based matchmaking service to reduce their reliance on costly paid ads. Through advanced SEO strategies, content creation, and marketing automation, we helped them increase organic traffic tenfold and significantly improve conversion rates.
The client heavily depended on paid media, which led to rising costs and diminishing returns. They needed a more cost-effective and sustainable lead generation strategy.
We refined target personas and created SEO content aligned with their needs. Combined with technical optimizations and user-focused web design, this strategy drew high-intent users to the site.
With fierce competition in the dating industry, the client's site struggled to rank for keywords that mattered most to potential users.
We developed rich, informative content to match user search intent and implemented a backlink acquisition strategy. This pushed key pages into top-ranking positions.
Although traffic increased, many visitors failed to take further action, leading to low conversion efficiency.
We introduced behavior-triggered email automation to engage visitors post-visit. This helped qualify leads and boosted inquiry-to-signup conversions.
The broad targeting led to unqualified leads, resulting in wasted resources during the follow-up process.
We created content that transparently communicated service pricing and expectations, which naturally filtered out mismatched leads early in the funnel.
Within three months, organic search users jumped to over 21,000, drastically reducing dependency on paid acquisition
Key service pages ranked in the top three for primary keywords, outpacing competitors and increasing brand visibility.
Educational content and email automation improved conversion rates by 1.5 times while reducing the time spent on unqualified leads.
