IGNITE worked with a Japanese anime merchandise company to increase global visibility through strategic SEO content creation. Our goal was to attract organic users from English-speaking markets through large-scale content development and ongoing optimization.
Despite offering niche products with strong international appeal, the client struggled to attract organic traffic from North America and other English-speaking regions.
We performed in-depth keyword research focused on English-language otaku and anime-related queries, building a robust content roadmap tailored to international user intent.
The site lacked content that effectively targeted anime-related search terms, limiting its chances of ranking for high-volume keywords.
Our team developed over 1,300 pages of SEO content, designed to answer specific user queries while supporting long-tail keyword visibility and ranking potential.
Creating high volumes of SEO-optimized content required a sustainable system for ongoing content production and quality assurance.
We implemented a monthly review cycle to refine and update existing content, improving relevance, keyword targeting, and overall SEO performance.
The existing site structure lacked a strong internal linking strategy, which hindered search engine crawling and limited content authority.
To strengthen site structure and boost authority, we implemented an internal linking strategy that connected related pages and supported content hierarchy.
Within 11 months, total search impressions increased by 272%, significantly boosting organic exposure in global search results.
The number of pages ranking in the top 3 search results grew by 116%, helping capture more targeted clicks and qualified traffic.
We enhanced the website's content to provide customers with a wide range of information, creating a total of over 1,300 pages of content to increase the site's authority.
