In recent years, the widespread use of computers and smartphones has led to a surge in social media usage. On YouTube, the rise of content creators earning revenue through video uploads has made being a YouTuber a recognized profession. As Japanese cuisine continues to gain international attention, YouTube has become a hub for diverse, food-themed content, captivating audiences worldwide. Among these creators, YouTubers specializing in cooking—introducing recipes and explaining culinary techniques—stand out, steadily growing their fanbases. Cooking channels attract many viewers thanks to their clear, practical content, making them an invaluable resource for anyone seeking cooking inspiration. This time, we are introducing the Top 7 Japanese Culinary YouTubers who are capturing attention both in Japan and abroad.

Ranking (by subscriber count)

1. Kimagure Cook
2. Ryuji’s Buzz Recipe
3. Koh Kentetsu Kitchen
4. Taniyan Tanizaki Takahito
5. One Serving Kitchen
6. Haruan
7. KukiPapa’s Cooking Room

1. Kimagure Cooksome text
   • YouTube: @kimagurecook
   • Subscribers: 11.3 million (as of July 2024)
     Known for his focus on cooking and outdoors activities, Kimagure Cook has become a staple among culinary YouTubers. His bold seafood preparation videos are a signature feature of his channel. With a spontaneous and whimsical approach, his unique creations often surprise and delight viewers, earning him high praise for his creativity and entertainment value.
     
     
2. Ryuji’s Buzz Recipesome text
   • YouTube: @ryuji825
   • Subscribers: 4.92 million (as of July 2024)
     Ryuji is a culinary researcher renowned for his simple yet delicious recipes. His channel covers a wide range of topics, from basic cooking methods to ingredient selection tips. Alongside running his YouTube channel, Ryuji publishes recipe books and serves as CEO of Buzz Recipes Co., expanding his influence across multiple platforms.
     
     
3. Koh Kentetsu Kitchensome text
   • YouTube: @kohkentetsukitche
   • Subscribers: 2.06 million (as of July 2024)
     A culinary researcher who also appears on TV and writes cookbooks, Koh Kentetsu focuses on healthy and well-balanced dishes. His videos offer insights into ingredient selection, cooking techniques, and nutritious meals, providing viewers with simple yet high-value recipes.
     
     
4. Taniyan Tanizaki Takahitosome text
   • YouTube: @Tanisaki_Takahito
   • Subscribers: 1.68 million (as of July 2024)
     Known as a competitive eater, Taniyan’s channel features massive meal preparations paired with impressive eating displays. His authentic cooking methods and energetic eating style have garnered praise for being both entertaining and satisfying to watch.
     
     
5. One Serving Kitchensome text
   • YouTube: @mai_ichininmae
   • Subscribers: 980,000 (as of July 2024)
     With a mission to bring joy through cooking, this channel introduces heartwarming ingredients and recipes. The creator’s professional culinary background shines through in videos that blend simplicity with a touch of elegance, enabling home cooks to enjoy authentic flavors.
     
     
6. Haruansome text
   • YouTube: @haruanne
   • Subscribers: 930,000 (as of July 2024)
     Haruan focuses on traditional Japanese dishes and seasonal recipes, highlighting regional specialties and timeless techniques. Her videos celebrate the essence of Japanese culinary culture, featuring fresh, seasonal ingredients and heartfelt cooking.
     
     
7. KukiPapa’s Cooking Roomsome text
   • YouTube: @kukipp
   • Subscribers: 350,000 (as of July 2024)
     KukiPapa introduces recipes designed to elevate everyday dishes to extraordinary levels. His high-quality videos provide detailed instructions, making even beginners feel confident in the kitchen.

Conclusion

These Japanese culinary YouTubers have carved out unique niches, influencing viewers of all skill levels with their distinctive styles and engaging content. Their channels not only share the joy and techniques of cooking but also enhance their personal brands. Collaborating with these creators can boost corporate branding efforts and open doors to diverse marketing opportunities, from product promotion to cookbook publishing and cooking events.

To maximize the impact of a partnership, it’s crucial to understand each creator's strengths, style, and audience. Carefully selecting the right influencer to align with your brand can yield exceptional

‍