Top 7 Japanese Cooking YouTubers

In recent years, as personal computers and smartphones have become ubiquitous, a growing number of people have embraced social media platforms. YouTube has become a hub for content creators who earn income through video uploads, gaining recognition as a profession. As Japanese culinary culture spreads globally, diverse cooking-themed content on YouTube has gained immense popularity. Especially prominent are YouTubers who introduce various recipes and explain cooking techniques, consistently attracting new followers. Here, we introduce the top 7 cooking YouTubers in Japan, who have garnered significant attention both domestically and internationally.

Best Japanese Cooking YouTubers (by YouTube Subscribers)

1. Kimagure Cook
2. Buzz Recipes by Cooking Researcher Ryuji
3. Koh Kentetsu Kitchen
4. Taniyan (Tazaki Takahito)
5. 1-Ninmae Shokudo
6. Haruan
7. Kukipapa’s Cooking Room

1. Kimagure Cook

YouTube: @kimagurecook

Subscribers: 11.3 million (as of July 2024)

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Kimagure Cook specializes in cooking and outdoor activities on YouTube. Among their numerous content, videos boldly preparing seafood have become iconic and popular. Known for their spontaneous cooking style and innovative, unique dishes, Kimagure Cook consistently surprises and entertains viewers, earning high praise for their creativity.

2. Buzz Recipes by Cooking Researcher Ryuji

YouTube: @ryuji825

Subscribers: 4.92 million (as of July 2024)

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Ryuji, a well-known cooking researcher, excels in simple yet delicious recipes. Alongside managing a YouTube channel that covers basic cooking methods, cooking tips, and ingredient selection, Ryuji has published numerous recipe books and serves as the president of Buzz Recipe Co., expanding his influence widely.

3. Koh Kentetsu Kitchen

YouTube: @kohkentetsukitchen

Subscribers: 2.06 million (as of July 2024)

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Kou Kentetsu, a cooking researcher active in television appearances and cookbook authorship, specializes in healthy, balanced cooking. His channel offers videos on ingredient selection, cooking techniques, and health-conscious meal suggestions, appealing to a wide audience interested in nutritious recipes.

4. Taniyan (Tazaki Takahito)

YouTube: @user-er4fc9jr7d

Subscribers: 1.68 million (as of July 2024)

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Known as a competitive eater, Taniyan's channel features large-scale cooking and eating challenges. Viewers admire his hearty appetite and enjoy watching his authentic cooking endeavors.

5. Ichi-Ninmae Shokudo

YouTube: @mai_ichininmae

Subscribers: 0.98 million (as of July 2024)

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Ichi-Ninmae Shokudo aims to enrich viewers' lives through heartwarming ingredients and recipes. Leveraging professional cooking experience, they provide recipe videos that allow viewers to enjoy gourmet dishes at home, characterized by a simple yet unique style.

6. Haruan

YouTube: @haruanne

Subscribers: 0.93 million (as of July 2024)

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Haruan focuses on Japanese cuisine, offering seasonal dishes rich in tradition and regional flavors. Their videos showcase traditional Japanese cooking techniques and local recipes, emphasizing seasonal ingredients and fostering a deeper appreciation for Japanese culinary culture.

7. Kukipapa’s Cooking Room

YouTube: @kukipp

Subscribers: 0.35 million (as of July 2024)

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Kukipapa Cooking Room specializes in transforming everyday cooking into exceptionally delicious dishes. Their high-quality videos meticulously detail cooking techniques, attracting wide support for their recipes which are approachable even for beginners.

Conclusion

These Japanese cooking YouTubers each possess unique charms and styles, influencing a wide range of viewers from beginners to culinary enthusiasts. Their popularity continues to grow as they not only share the joy and techniques of cooking but also enhance their presence as brands. Collaborating with these influencers can significantly enhance a company's branding efforts, leveraging their diverse activities including cookbook publishing, culinary events, and extensive marketing campaigns tailored to their distinct strengths and personalities.

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