To support international expansion, IGNITE developed a landing page that highlights the appeal of Japanese dyed goods for English-speaking users. We balanced cultural accuracy with visual storytelling to attract interest from overseas markets.
The client needed a landing page that clearly conveyed the charm and craftsmanship of traditional dyed goods to global users unfamiliar with Japanese culture.
We built wireframes based on target user personas and crafted content flows designed to build interest and encourage purchases. Every element was localized for English-speaking audiences.
Technical and cultural terms needed to be expressed clearly without misrepresenting the tradition behind the crafts.
We rewrote the client's content and collaborated with native English translators to ensure clarity and cultural accuracy, making the information easy to understand.
The client wanted a visually sophisticated landing page that reflected the premium nature of their products.
We used high-quality images and videos to highlight product beauty and structured the page for an upscale look, with full responsiveness for mobile and tablet.
Large images and design elements were slowing the site down, negatively affecting user experience.
We compressed visuals and streamlined code to improve loading speed, reducing bounce rates and increasing usability.
The final landing page successfully combined elegance with clarity, appealing to the tastes of international visitors.
Content was localized professionally, improving comprehension and making the traditional craft’s appeal clear to overseas customers.
Visuals and layout conveyed a premium feel that matched the brand's positioning in global markets.
